Olivia Crossley proposes a magazine project titled "RETRO" that focuses on the cycle of fashion and how trends come in and out of style. The target audience is urban youth aged 15-25. Olivia discovered strengths in photography and photo editing during a previous project. The magazine will show how fashion trends from the past are reemerging through styled model shoots and articles on streetwear, fast fashion, and environmental impacts. Olivia will use a Canon camera and Premier Pro to professionally produce the magazine over 10 weeks, conducting research, planning, production, and seeking feedback for evaluation.

1. CenterName and Number
York College 48357
StudentName And Number2056633
OliviaCrossley
Project proposal title and date:
RETRO
Target Audience:
My productwill be targetedatpeople withapassionforfashion.Itwill be targetedtowardsthe
more urban youthas that’sthe clothingstyle Iam goingfor.In termsof social status, myprojectis
neithertargetedathigherorlowerclass.To be specificIwouldsaymy magazine is targeted
mainlytoward15-25 yearold's.
Rationale:
Throughoutthe yearI have discoveredthatone of my mainstrengthshasbeenphotography.I
discoveredthiswhenmakingamagazine forthe Adventure Projectwe didpreviously.Aswell as
photographyIhave discoveredthatactuallyediting the photosonpremierpro thatI have taken is
anotherstrength of mine,makingthemlookalotmore professional.Thisskill wouldprove tobe
veryhelpful whenmakingamagazine andcouldpotentiallyhelpboostmyfinal grade.
Project Concept:
I wantmy projectto be basedaround the ideaof the cycle of fashion.The aimisto show how
fashiongoesina loopandhow trendsthathave gone out of fashioneventuallycome back into
fashionaftercertainamountof time.Withthe cycle of fashionbeen the mainfocusof my
magazine Ialsowant to touchon othersubjectslike streetwear,fastfashionand the damage it
doesto our environment.Ithink amagazine wouldbe perfectbecauseaswell astalkingaboutthe
differenttrendsIcouldstyle modelstobe wearingthatspecific genre of clothing. Intermsof
researchitwouldbe useful tolookat differentfashionmagazinesandhow theylaythemout and
whatsort of thingstheyinclude suchasarticles,interviews, contentlists...
Production Techniques:
To really achieve a professional look for my magazine I will use my cannon 2000d camera
to take pictures on. To edit all of my magazine I will use Premier Pro on the iMacs at
college.
Evaluation
My main idea for evaluation is to send/share my project to others to ask for their thoughts and
ideas about my project, and use their feedback to show if my project was successfulor not and if it
appealed to my audience. As well as this I reflect daily on my work, which is also helps me see if
my project is doing well.

2. Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1
-Initial Responses
-Proposal
 Writing down my
ideas
 Finalizing ideas
2 -Research
 Researching existing
products
 Research analysis
3
- Research
 Create questionnaire
 Interviews
4
-Pre-Production &
Planning
 Page layouts
 Colour schemes
 Fonts
5
-Pre-Production &
Planning
 Locations
 Contingency plans
 Safety precautions
 Production Schedule
6 -Production
 Magazine front cover
7 -Production  Contents page
8 -Production
 1st Double page
spread
9 -Production
 2nd double page
spread
10 -Evaluation
 Evaluation
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Wikipedia. (2021).Streetwear. https://en.wikipedia.org/wiki/Streetwear
2. Alice Cary. (2021). Take Them Or Leave Them, Catsuits Are Back On The Map. Vogue
3. ALLY FEIAM. (2021). 10 HOTTEST FASHION TRENDS THAT ARE GOING VIRAL IN
2021. Available: https://www.thetrendspotter.net/fashion-trends-2021/. Last
accessed 20th April 2021
4. Dana Thomas (2019). Fashionopolis: The Price of Fast Fashion and the Future of
Clothes. London
5. Vogue. (2021). Antique (or Antique-Inspired) Jewlery to Buy Now and Keep
Forever. Available: https://www.vogue.com/article/antique-and-antique-inspired-
jewelry
6. AMBER MIDDLETON. (2021). 2021: The Year Fast Fashion Dies For Good?. City Girl
NetWork
7. Wilma Stne ( 2018). THIS IS NOT FASHION. America: Thames & Hudson Ltd