Tshepang Dodoh Moatshe proposes rebranding a section of Vogue magazine for their final major project. Over the past two years, they have improved their graphic design, photography, and web design skills. For the project, they will showcase these skills by redesigning part of Vogue magazine, creating a new website for it, and managing its social media. The project will be evaluated through weekly written reflections on progress and feedback from the target 18-24 age group. Over 16 weeks, Moatshe will complete research, experiments, pre-production planning, production such as photoshoots and design work, evaluation including receiving feedback, and showcasing the final work.

1. Proposal
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Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
Tshepang Dodoh Moatshe 9830733881
Project proposal title and date:
The rebranding of a fashion magazine- February-June 2022
Main area of activity:
Graphic Design, Photography and Web Design
Rationale:
In the past twoyearsin mediaIhave beengiventhe opportunitytoexperienceandexperimentin
differentareasof mediaandthislastyear of mediaI have decidedtobe investedonexpanding
my graphicdesign skillsasIhave knownsince startingthiscourse editingonphotoshopwasone
of myweakspotsin mediaasespeciallywithwantingtobe a photographerIwantedto alsobe
able to editbutI couldn’tandI endedupenjoyingfilmasthe editingprocesscame easiertome
and photographywasn’tapath I wasseeingmyself goingdownin goingfurtherdownintomy
firstyearof media.Forthe secondyearof media,Ihave beencreatingdigital art,a fanzine and
photomanipulationtothe imagesasI hadthe intentionsof beginningof secondyearto
developingmyskillsinphotoshopwithassistance of sourcesfromYouTube suchastutorialson
howcreatescertaineffects,withthe availabilityof tutorials,myeditingskillshave expandedalot
more and I’mquite please andmore confidentwithmyeditingskillsinPhotoshop.Thisyearfor
my FMP I will be showcasingmynewdevelopedskillsandmyoldI had developedintomy
product,as I will be showcasingmyeditingskillsinPhotoshop,mycameraworkskills,editing
skillsinPremiere ProandlastlyshowcasingmyWebdesignskills.These will be showcasedasI’ve
decidedtorebranda fashionmagazine andcreatingnew conceptformagazine ingeneral,but
alsothe magazine website andsocial media.
Project Concept:
The concept formy projectthistime I have addressedbrieflywhere Iwill be rebrandingan
alreadymade famousfashionmagazine Vogue,as Iwill create aconceptthat iscontaindifferent
themesthatwill showthe contrastto how the current Vogue magazine looks.Butwhen
rebrandingthe magazine Iwill notbe rebrandingthe whole magazine asthatoverthe limitof
whatI can inthe 4 weekswe have forproduction,so Ihad decidedthat I will take asectionof the
vogue magazine andrebranditbut alsocreate a rebrandedmagazine website forvogue asit I
wantto change the page verydifferentlytoshow the contrastandto showcase mytalents I have
improvedthroughoutthissecondyearinmedia.Withdevelopmyideaforwhatinterpretation I
wouldtake formy versionof the vogue magazine the research I wouldhave tointake will be
viewingthe photographer/graphicdesignersforvogue magazine andanalyse/lookattheiridea
processand the themes/aesthetictheygoforandsee how that fitsintowhatvogue isas a
magazine.Lookingaphotographersandgraphicdesignersthathave workedisimportantbutnot
reallyentirelyif Ican notfindthe good enoughinformationaboutit,inresultof thatissue I
wouldhave resortto me researchingwell knownphotographersandgraphicdesignersontheir
journeyintobecomingknownandappreciatedfortheirartistryand Iwouldalsolookintothe
stylesof art that i enjoyandsee how I couldincorporate anythese stylestomyrebrandof Vogue.

2. Proposal
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How will the project be evaluated and reviewed:
Withevaluatingmyworkformy FMP projectwill inconsistsongoingevaluationfromthe
beginningof the projectwithresearchandplanningwill containweeklywrittenreflection
journalsindetail of where Istate whatI have done so far inthe weekandwill show myprogress
throughthe projectand whenitcomesto productionIwill eithercontinuemakingwritten
reflectionjournalsbuttheywillbe dailyormyotheroptionI hadthoughtwouldbe doingvideo
reflectionjournalsasIthinkthisa secondoptionIhaven’tyetmade a decisionif Iwill dothisbut
makingvideoreflectionjournalswouldbe agoodoptionas that will reallyshow myprocessof
makingandcreatingmy writtendownideacome tolife andI wouldbe able tofreelyexpressmy
thoughtsandopinionsinthe momentwhenmakingmyrebrandIjustthoughtit wouldbe good
optionforme but lateron inthe projectIwill decide whichwayIwill withreflectingon
Production.OngoingreflectinginFMPisa crucial and importantpartas I will be able toshowcase
my journeythroughoutthisproject,withshowingthe challengesImayface,anddo I overcome it
or do I change the ideaentirelybutalsowithreflectingonmyactionsinprojectsoverall isagood
wayto showto myself myprogressgrow as withbeinginmediaforthe past twoyears.WhenI
have finishedwithproduction,andIhave my finishedproductof the rebrandingof the magazine
I will sendmymagazine toas manypeople asI can that will probablybe aroundthe agesof 18-24
and getas much as I can from andthisage group isthe most sitingaswell because the designI
have inmindwill be veryontrendto what people of those agesenjoycurrently. Once Ireceive
the outerfeedbackof myfinishedproduct,Iwill use the feedbackasadditionreflectiontowhenI
start writingaboutmyexperience withFMPandreallyreflectonmyprogressandstate what I
wouldchange or dobetterfor the nextproject Iwoulddoafter college.

3. Proposal
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Bibliography:
1. Anon. (2020). Illuminating Black culture’s influence on fashion. Available:
https://blog.edited.com/blog/resources/black-cultures-influence-on-fashion.Lastaccessed 16th
Feb 2022.Fashion History Sessions. (2021).Vogue - The illustration Years - FASHION HISTORY
SESSIONS. Available:
https://www.youtube.com/watch?v=LfA1nlCpgt0&ab_channel=FashionHistorySessions.Last
accessed 16th Feb 2022.
2. Anon. (n.d). 2000sin fashion. Available:https://en.wikipedia.org/wiki/2000s_in_fashion.Last
accessed 16th Feb 2022.
3. Anon. (n.d). Style, beauty and black identity. Available:
https://www.bbc.com/culture/article/20190827-black-identity-in-fashion-and-beauty.Last
accessed 16th Feb 2022.
4. Deloach,T. (2020). The Power of Black People in Fashion. Available:
https://www.unpublishedzine.com/fashion-beauty-1/the-power-of-black-people-in-fashion.Last
accessed 16th Feb 2022
5. Lawrence, J. (2020). A BRIEF HISTORY OF TRENDS THAT ORIGINATED FROM BLACK
COMMUNITIES. Available:https://bricksmagazine.co.uk/2020/06/29/black-culture-in-fashion-a-
brief-history-of-trends-that-originated-from-black-communities/.Lastaccessed 16th Feb 2022.
6. Pattison,H. (2022). The Evolution of Fashion. Available:https://maggiesemple.com/the-evolution-
of-fashion/.Lastaccessed 16th Feb 2022.
7. Reedy, K. (2021). 2000-2009.Available:https://fashionhistory.fitnyc.edu/2000-2009/.Last
accessed 16th Feb 2022.
8. Renee, R. (2020). Huge Moments In Fashion History That Were Inspired By Black Culture. Available:
https://www.elle.com/uk/fashion/a34244867/fashion-inspired-by-black-culture/.Lastaccessed
16th Feb 2022
9. Vogue. (2017).Sarah Jessica Parker Narrates 1892-1900s in Vogue | Vogue by the
Decade. Available:https://www.youtube.com/watch?v=jFZcrADRUxc&ab_channel=Vogue. Last
accessed 16th Feb 2022.
10. Vogue. (2017).Sarah Jessica Parker Narrates 1892-1900s in Vogue | Vogue by the
Decade. Available:https://www.youtube.com/watch?v=jFZcrADRUxc&ab_channel=Vogue. Last
accessed 16th Feb 2022.
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research
2 Pre-production  Research- primary and secondary:Beginning with
researching 3-4 artistin the industry that do the same
areas I am working on for my FMP, mine consistof
researching photographers, typographers and
possibly web designers as that is the area of work I’ll
be working for my FMP, to research people in that
area enhances my knowledge of the area of work and
see the artstyles i could possibly bego in and have
inspiration from.Then starting on with writing about
the artists of the industry in the area of work I’ll be
doing for FMP

3 Pre-production  Research- primary and secondary:Continue with
writing about the artists in industry/ area of work that
I’ll bedoing for FMP and finish itthen upload itto my
Wix site.Then starton writingmy Contextual

4. Proposal
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Statement about my idea for FMP in detail on word
and finish and upload to the Wix site. Then write out
my proposal for my planned-outidea for FMP.
4 Pre-production  Experiments- Experiment on different effects, text
altering and photo editing on sources I am seeing on
the internet but also my own ideas I haveplanned for
the concepts for the magazinethen write about my
process of experiments and explain my thoughts and
feelings towards the experiments and create a
conclusion to if I will beusing any the experiments in
my work
5 Pre-production  Experiments- After finishing theexperiments, I start
stating potential issues thatcould go wrong in project
but especially in my production period of FMP and
think about the ways to resolve the potential issues
that could appear.
6 Pre-production  Pre-Production and planning- I will beforming visual
designs for what I am planning to do for my project
and the kind of photos styles,text alternates,fonts
styles,articles and colour schemes I will beusing for
each concept.
7 Pre-production  Pre-Production and planning- Creating a scheduleof
what weeks of production what I will be doing
8 Production  Writing the two articles for each concept, which the
concepts areeuphoria, Y2K, Cottage core and
Streetwear, in the firstarticlewill aboutthe
subcultureof concept and what it is and the second
will bethe impactof the subcultureon today’s
generation. But also,haveplans to do my photoshoot
in the two holidays and reflections
9 Production  Has come back from the holidays butand has some
images taken for the concept going at leasttwo of the
concepts to be done in the holidays and startediting
the pages that will bemagazine, start creating the
introduction pages for the concepts that photos have
been taken for and create front page and contents
pages then lastly do reflections.
10 Production  Start editing the 6 articlepages on the photos I have
of the concepts and then do reflections
11 Production  Finish off on articles pages and upload my magazine
on issuu.com
12 Evaluation  Evaluation- Send out my work to various people
meeting the target audienceand starton writingmy
feelings and process throughout the project, stating
what I liked about this projectand areas I would
improve on in detail.
13 Evaluation  Evaluation- havereceived good feedback on the
products look and or listen to the feedback given to
me and express my opinions on the feedback and
state if I agree or not with statements made aboutmy
final product.
14 Moderation  Check that all my work for this project is on my site.
15 Show Preparation  Start forming my work to look presentableto
showcasefor the show
16 Show  The Show is where all my work will be shown that I

5. Proposal
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have done for this project.