The document provides 11 ways for entrepreneurs to leverage Facebook for marketing. It recommends developing a social media strategy including defining goals and objectives. It also suggests optimizing your profile, setting up privacy settings and lists, participating in communities, creating a Facebook page for your business, building a community through engaging posts, using targeted ads, embedding social plugins, creating converting landing tabs, offering fan exclusive content, using Facebook apps to increase engagement, and measuring your efforts. The overall goal is not just being on Facebook but being involved in conversations.