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AmFam Coach Chat 9-27-12- Forward Progress
The document discusses the significance and utilization of social media, particularly focusing on Facebook and LinkedIn. It highlights how social networks facilitate interactions, trust-building, and community engagement, while providing statistics on user activity and best practices for businesses. Additionally, it emphasizes the importance of regular updates and effective content management for maintaining an engaging online presence.
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AmFam Coach Chat 9-27-12- Forward Progress
- 1. Social Media The New Game Dean DeLisle CEO, Forward Progress, Inc. Coach Chat September 27, 2012
- 2.
- 3. The Issue withSocial Networks • People add connections • They make postings • They link to content and articles • They make updates • They even link to their websites THEY DON’T PRODUCE ANY RESULTS!
- 4. Current Use ofSocial Network Communication? • Blogs • Articles • Postings • Status Updates • Emails • VideoPhoto • Links
- 5. Why Online SocialNetworks? • Interactive • People Respond Better • Builds Trust • Builds Community • Viral Activity • Sharing
- 6. Social Networks WeAlready Know • Ourselves • GOA • CityCountry Clubs • Chambers • Industry Clubs • Organizations • Charities • ReligiousHealth • Network Groups • LinkedIn Groups
- 7. Social Networks WeAlready Know • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN”
- 8. How Many ContactsDo You Have That You Cannot See? • That Know YOU? Networking • That Trust YOU? Beyond One-to-One • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Mark
- 10. Growing Numbers Interesting FacebookStats • More than 800 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans
- 12. Facebook’s Place How doesFacebook compare to other social sites? • Largest, most popular, “backyard barbecue” analogy • More casual, friendly, lots of sharing • Many applications • LinkedIn: added Facebook-like features but still more businesslike • Twitter: shorter messaging (140 characters), integrates well with FB • Blog: integrates well with FB using apps such as Networked blogs • MySpace: still has not regained it’s original position or new identity • Check www.quantcast.com for latest demographics & comparisons
- 13. What is aFacebook Page? A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.
- 14. How do thesecompare? Personal Profile Business Page Group Can be open or Privacy Fan Pages can only be created to represent a More restrictive Open to all closed real organization, business, celebrity, or band, Clubs/ Community Common Use may only be created by an Business and Personal official representative of that entity. Pages Administration Single User Multiple Groups can be created by any user and about Multiple any topic, as a space for users towho “like” People share their Followers are opinions and interest in that you (formerly subject. Groups Friends Members called: can be kept closed or secret, whereas Pages called “fans”) are intended to help an entity communicate publicly. Reciprocal/ No reciprocity Depends on group Connectivity invitation required admin policy acceptance Authorized Who is eligible? Individuals Anyone representatives
- 15. Finding Your Facebook (Business) Voice • Understand why people are spending time on the site • Information or to be entertained • Provide value (information) in a friendly, engaging style • Avoid an overly “sales-y” approach • Reciprocate! Build up others • Set some guidelines, especially if working as a team • Consistent tone and frequency • Type of information you will share: video, links, updates, events, etc. • Responsiveness • Conversation and interaction, above all!
- 16. What is aFacebook Page? LIVE DEMO
- 17. How to Prepare GatherPhotos, Videos and other content You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you. A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size.
- 18. How to Prepare RelevantContent Inventory Checklist of what you can use: Videos Photos Audio Articles White Papers Power Point Slides Brochures Blog Posts eBooks Relevant Links <2 ways>
- 19. How to Prepare Team Pick your Team Wisely: •Trusted Agents •Follow Through •Vested Interest •Partners
- 20. Updating Your Page! Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your Page won't just look like a profile, it will feel like one, and that will keep users coming back. Facebook users are used to getting information sorted by what happened most recently or that’s most relevant. If you keep your Page active, which you can do through mobile integrations and applications, you'll find that your fans are more engaged and more interactive.
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- 22. Building Likes Build fromOutside In Be Methodical: •Meet new people •Tell them about your page •Add them daily •Port friends over •Promote them in
- 23. 5 Steps to NewSales on LinkedIn
- 24. Step 1 –Look Good • Complete Profile • Be Clear – What will you do for others? – Why & How? – What do you wantneed? Peer Review
- 25. #1 Lets MakeSure – Look Good
- 26. Build the Storyof WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
- 27. Step 2 –What do you want? • Employment • Career Move – Up or Out • SalesAppointmentsDirect • Partnerships
- 28. Step 2 –What do you want? • Employment • Career Move – Up or Out • SalesAppointmentsDirect • Partnerships
- 29. Step 3 –How much time do you have? 20 much How Minutes time does it take? a Day!
- 30.
- 31. Step 4 –Connect - Ask • Are you on LinkedIn? • Is it ok if we connect?
- 32. Step 4 –Connect - Ask
- 33. 2012 LinkedIn Stats- Growing • LinkedIn Has Over 140 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1
- 34. Step 5 –Interaction (Sales 2.0)
- 35. Step 5 –Interaction - Home
- 37. Assignment • Do all your preparation steps • Develop value • Organize your content • Coordinate your team • Invite Friends • Interact • Know your page name and – use it everywhere
- 38. Next Coach Chat P & Ls, Income Statements and More with Lee Werner Thursday, October 18th at 11:00 CDT For information on other upcoming events, visit AmFamBusinessAccelerator.com/upcoming-events/