With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!

1. Social Media
The New Game
Dean DeLisle
CEO, Forward Progress, Inc.
Coach Chat
September 27, 2012

2. Social Networks

3. The Issue with Social Networks
• People add connections
• They make postings
• They link to content and articles
• They make updates
• They even link to their websites
THEY DON’T PRODUCE
ANY RESULTS!

4. Current Use of Social Network
Communication?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• VideoPhoto
• Links

5. Why Online Social Networks?
• Interactive
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

6. Social Networks We Already Know
• Ourselves
• GOA
• CityCountry Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• ReligiousHealth
• Network Groups
• LinkedIn Groups

7. Social Networks We Already Know
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

8. How Many Contacts Do You Have That
You Cannot See?
• That Know YOU? Networking
• That Trust YOU? Beyond
One-to-One
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark

10. Growing Numbers
Interesting Facebook Stats
• More than 800 million active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

12. Facebook’s Place
How does Facebook compare to other social sites?
• Largest, most popular, “backyard barbecue” analogy
• More casual, friendly, lots of sharing
• Many applications
• LinkedIn: added Facebook-like features but still more businesslike
• Twitter: shorter messaging (140 characters), integrates well with FB
• Blog: integrates well with FB using apps such as Networked blogs
• MySpace: still has not regained it’s original position or new identity
• Check www.quantcast.com for latest demographics & comparisons

13. What is a Facebook Page?
A Facebook Page is
a public profile that
enables you to share
your business,
services and
products with
Facebook users.

14. How do these compare?
Personal Profile Business Page Group
Can be open or
Privacy Fan Pages can only be created to represent a
More restrictive Open to all
closed
real organization, business, celebrity, or band,
Clubs/ Community
Common Use may only be created by an Business
and Personal official
representative of that entity. Pages
Administration Single User Multiple
Groups can be created by any user and about Multiple
any topic, as a space for users towho “like”
People share their
Followers are
opinions and interest in that you (formerly
subject. Groups
Friends Members
called: can be kept closed or secret, whereas Pages
called “fans”)
are intended to help an entity communicate
publicly. Reciprocal/ No reciprocity Depends on group
Connectivity invitation
required admin policy
acceptance
Authorized
Who is eligible? Individuals Anyone
representatives

15. Finding Your Facebook
(Business) Voice
• Understand why people are spending time on the site
• Information or to be entertained
• Provide value (information) in a friendly, engaging style
• Avoid an overly “sales-y” approach
• Reciprocate! Build up others
• Set some guidelines, especially if working as a team
• Consistent tone and frequency
• Type of information you will share: video, links, updates, events, etc.
• Responsiveness
• Conversation and interaction, above all!

16. What is a Facebook Page?
LIVE
DEMO

17. How to Prepare
Gather Photos, Videos and other content
You'll be able to upload an
unlimited number of photos.
The most important is the
profile picture that Facebook
users will see (as a
thumbnail) in News Feed
when their friends interact
with you.
A logo, storefront, or group
photo may work well. Make
sure the image is still clear
when reduced to thumbnail
size.

18. How to Prepare
Relevant Content Inventory
Checklist of what you can use:
Videos
Photos
Audio
Articles
White Papers
Power Point Slides
Brochures
Blog Posts
eBooks
Relevant Links <2 ways>

19. How to Prepare
Team
Pick your Team Wisely:
•Trusted Agents
•Follow Through
•Vested Interest
•Partners

20. Updating Your Page!
Updating your Page regularly
with fresh photos, upcoming
events, and the latest promotions
means your Page won't just look
like a profile, it will feel like one,
and that will keep users coming
back.
Facebook users are used to getting information sorted by what happened
most recently or that’s most relevant. If you keep your Page active, which
you can do through mobile integrations and applications, you'll find that
your fans are more engaged and more interactive.

21. Your Posting Rotation

22. Building Likes
Build from Outside In
Be Methodical:
•Meet new people
•Tell them about your page
•Add them daily
•Port friends over
•Promote them in

23. 5 Steps to
New Sales on
LinkedIn

24. Step 1 – Look Good
• Complete Profile
• Be Clear
– What will you do for others?
– Why & How?
– What do you wantneed?
Peer Review

25. #1 Lets Make Sure – Look Good

26. Build the Story of
WHO YOU ARE
and WHAT YOU
WILL DO FOR
PEOPLE THAT
FIND YOU!

27. Step 2 – What do you want?
• Employment
• Career Move – Up or Out
• SalesAppointmentsDirect
• Partnerships

28. Step 2 – What do you want?
• Employment
• Career Move – Up or Out
• SalesAppointmentsDirect
• Partnerships

29. Step 3 – How much time do you have?
20 much
How
Minutes
time does
it take?
a Day!

30. Your Social Results Plan

31. Step 4 – Connect - Ask
• Are you on LinkedIn?
• Is it ok if we connect?

32. Step 4 – Connect - Ask

33. 2012 LinkedIn Stats - Growing
• LinkedIn Has Over 140 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1

34. Step 5 – Interaction (Sales 2.0)

35. Step 5 – Interaction - Home

37. Assignment
• Do all your preparation steps
• Develop value
• Organize your content
• Coordinate your team
• Invite Friends
• Interact
• Know your page name and
– use it everywhere

38. Next Coach Chat
P & Ls, Income Statements and More
with
Lee Werner
Thursday, October 18th
at 11:00 CDT
For information on other upcoming events, visit
AmFamBusinessAccelerator.com/upcoming-events/