Facebook Usage Soars in the Middle East & North Africa (MENA). You can find more analysis of this report on my blog: http://www.abbasalidina.com/facebook-usage-soars-in-the-middle-east-north-africa/

1. Facebook Usage in the
Middle East & North Africa
Facebook usage soars in the Middle East & North Africa (MENA) region
June 1, 2011
By: Abbas Alidina (@AbbasAlidina)
with Murtaza Amarsi (@Murtaza Amarsi)

2. About Us
1June 1, 2011 - Logicks.com
The MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa
(MENA). The key findings of this report are:
• The MENA region is home to approximately a 10th of the world’s Facebook users. Currently, the
region has over 56 Million Facebook users, representing a market penetration of 16%.
• Over the last year, more than 19 Million people in MENA joined Facebook. This represents a one-
year growth rate of 51%.
• While the majority of MENA users browse Facebook in English, more than 9.4 Million users
browse in Arabic, representing 16.9% of the overall MENA Facebook user base.
• Facebook usage in MENA is dominated by Males. 62.8% of users are Males and 35.4% of users
are Females
• More than 36.3 Million Facebook users in MENA are between the ages of 18 and 34.
• 81.8% of the overall MENA Facebook user base is 18 years of age or older.
1.0 Summary

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2.0 Countries - MENA
June 1, 2011 - Logicks.com
Usage By Country

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Country Population Facebook Users Facebook Penetration
Algeria 36,300,000 2,144,740 5.9%
Bahrain 1,262,000 281,520 22.3%
Djibouti 889,000 55,340 6.2%
Egypt 80,266,000 7,383,080 9.2%
Iraq 31,672,000 789,160 2.5%
Jordan 6,187,000 1,576,340 25.5%
Kuwait 2,737,000 735,420 26.9%
Lebanon 4,228,000 1,227,900 29.0%
Libya 6,355,000 45,880 0.7%
Morocco 32,152,000 3,476,320 10.8%
Oman 2,694,094 261,160 9.7%
Palestine 3,935,249 585,020 14.9%
Qatar 1,696,563 311,860 18.4%
Saudi Arabia 27,136,977 3,840,500 14.2%
Tunisia 10,549,100 2,512,760 23.8%
Turkey 73,722,988 28,455,820 38.6%
United Arab Emirates 4,599,000 2,237,881 48.7%
Yemen 22,492,035 359,400 1.6%
Totals 352,539,076 56,280,101 16.0%
2.0 Countries - MENA
2.1 Users and Penetration by Country
June 1, 2011 - Logicks.com
Facebook Market Penetration = (Facebook Users) / (Population)

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2.2 Number of Facebook Users by Country
June 1, 2011 - Logicks.com
2.0 Countries - MENA
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000
Yemen
United Arab Emirates
Turkey
Tunisia
Saudi Arabia
Qatar
Palestine
Oman
Morocco
Libya
Lebanon
Kuwait
Jordan
Iraq
Egypt
Djibouti
Bahrain
Algeria
Number of Facebook Users

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2.3 Facebook User Distribution by Country
2.0 Countries - MENA
June 1, 2011 - Logicks.com
Yemen
0.6%
United Arab Emirates
4.0%
Turkey
50.6%
Tunisia
4.5%
Saudi Arabia
6.8%Qatar
0.6%
Palestine
1.0%
Oman
0.5%
Morocco
6.2%
Libya
0.1%
Lebanon
2.2%
Kuwait
1.3%
Jordan
2.8%
Iraq
1.4%
Egypt
13.1%
Djibouti
0.1%
Bahrain
0.5%
Algeria
3.8%

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2.4 Facebook Market Penetration by Country
June 1, 2011 - Logicks.com
2.0 Countries - MENA
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Yemen
United Arab Emirates
Turkey
Tunisia
Saudi Arabia
Qatar
Palestine
Oman
Morocco
Libya
Lebanon
Kuwait
Jordan
Iraq
Egypt
Djibouti
Bahrain
Algeria
Facebook Market Penetration

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Growth By Country
3.0 Growth (1 Year) - MENA

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Country Growth (1 Year) 1 Year % Growth
Algeria 1,299,740 153.8%
Bahrain 66,520 30.9%
Djibouti 26,340 90.8%
Egypt 4,023,080 119.7%
Iraq 600,160 317.5%
Jordan 692,340 78.3%
Kuwait 237,420 47.7%
Lebanon 296,900 31.9%
Libya -98,120 -68.1%
Morocco 1,709,320 96.7%
Oman 109,160 71.8%
Palestine 406,020 226.8%
Qatar -61,140 -16.4%
Saudi Arabia 1,573,500 69.4%
Tunisia 957,760 61.6%
Turkey 6,278,820 28.3%
United Arab Emirates 621,881 38.5%
Yemen 262,400 270.5%
Totals 19,002,101 51.0%
3.0 Growth (1 Year) - MENA
3.1 Facebook Growth and % Growth by Country (1 Year)
June 1, 2011 - Logicks.com

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3.2 Facebook Growth by Country (1 Year)
June 1, 2011 - Logicks.com
3.0 Growth (1 Year) - MENA
-1,000,000 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000
Yemen
United Arab Emirates
Turkey
Tunisia
Saudi Arabia
Qatar
Palestine
Oman
Morocco
Libya
Lebanon
Kuwait
Jordan
Iraq
Egypt
Djibouti
Bahrain
Algeria
1 Year Growth

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3.3 Facebook % Growth by Country (1 Year)
3.0 Growth (1 Year) - MENA
-100.0% -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% 300.0% 350.0%
Yemen
United Arab Emirates
Turkey
Tunisia
Saudi Arabia
Qatar
Palestine
Oman
Morocco
Libya
Lebanon
Kuwait
Jordan
Iraq
Egypt
Djibouti
Bahrain
Algeria
1 Year % Growth

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Usage by
Gender, Language and Age
3.0 Growth (1 Year) - MENA

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4.0 Gender - MENA
4.1 Facebook Users by Gender
June 1, 2011 - Logicks.com
3.7%
35.6%
60.7%
35,340,561
19,918,880
1,020,660
62.8%
35.4%
1.8%
Male Female Unspecified

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4.0 Gender - MENA
4.2 Facebook Users by Gender % of Growth (1 Year)
June 1, 2011 - Logicks.com
3.7%
35.6%
60.7%
45%
39%
-32%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Male Female Unspecified

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5.0 Language - MENA
5.1 Facebook Users by Language
June 1, 2011 - Logicks.com
11,507,521
6,970,720
9,491,040
68,020 127,840 62,360 56,700 10,380 1,980
English French Arabic Russian German Italian Spanish Swedish Hindi

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5.0 Language - MENA
5.2 Facebook Users by Language – Absolute Growth (1 Year)
June 1, 2011 - Logicks.com
2,116,521
3,155,720
5,832,040
-4,980
89,840 43,360 53,700 7,380 980
English French Arabic Russian German Italian Spanish Swedish Hindi

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5.0 Language - MENA
5.3 Facebook Users by Language % of Growth (1 Year)
June 1, 2011 - Logicks.com
23%
83%
159%
-7%
236% 228%
1790%
246%
98%
-200%
0%
200%
400%
600%
800%
1000%
1200%
1400%
1600%
1800%
2000%
English French Arabic Russian German Italian Spanish Swedish Hindi

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6.0 Age - MENA
6.1 Facebook Users by Age
June 1, 2011 - Logicks.com
10,252,040
22,033,740
14,302,540
2,206,400 2,187,200
615,580
4,682,601
0-17 18-25 26-34 35-44 45-54 55-64 65+

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6.0 Age - MENA
6.2 Facebook Users by Age % of Growth (1 Year)
June 1, 2011 - Logicks.com
46% 35% 38%
-47%
50% 41%
1166%
-200%
0%
200%
400%
600%
800%
1000%
1200%
1400%
0-17 18-25 26-34 35-44 45-54 55-64 65+

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7.0 Notes and Assumptions
• While there is no standard definition outlining the countries included in the Middle East &
North Africa (MENA), this report is based on the definitions provided by Wikipedia.
• Middle East: http://en.wikipedia.org/wiki/Middle_East
• North Africa: http://en.wikipedia.org/wiki/North_Africa
• Facebook user statistics are obtained directly from Facebook.
• Facebook Statistics: http://www.facebook.com/advertising
• Iran, Somalia, Sudan and Syria are excluded from this study because Facebook does not
provide user statistics for these countries.
• All country population estimates are obtained from Wikipedia.
• List of countries by population:
http://en.wikipedia.org/wiki/List_of_countries_by_population
• All population and Facebook user statistics are rounded to the nearest thousand.

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8.0 Questions and Comments
Abbas Alidina
Founder & Director
Logicks.com
abbas.alidina@logicks.com
www.twitter.com/AbbasAlidina
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