According to the document, over 1 billion people are on Facebook worldwide and over 10 million people click like on Facebook pages every day. The document discusses how brands can engage Facebook users through pages, apps, sharing options, and social ads. It provides strategies for brands to engage audiences on Facebook including asking questions, encouraging user generated content, driving people to like pages, and more. The document also discusses how brands can measure success on Facebook through metrics like reach, engagement, and driving traffic and sales. It provides case studies of how IKEA and breast cancer awareness campaigns used Facebook features successfully.

2. 101
October 2010
Prepared by Interaction Team
Bates 141 Singapore Pte Ltd

3. Agenda
Who doesn’t know about Facebook?
The Rise of Facebook Mobile
Facebook for Your Brands
Facebook New Features
KPI and ROI
Facebook Case Studies
Facebook Tasks

7. Worldwide
How many people are on
Facebook now?

8. Singapore
How many people are on
Facebook now?

9. Ages 18‐44: Most Active Users
on Facebook
Source: checkfacebook.com / 2010

13. More than
10 mil
people click like on Facebook pages
everyday

14. 3 bil
people click like everyday

16. Facebook Tools
Pages
– Fans base.
Apps
– Chat, quiz, games and mobile apps.
Share
– Integrate brand’s Facebook presence to other
social platforms.
– E.g. Facebook Connect: an open identifier
which allows users to login (to shop,
comment and browse) to other respective
websites with their Facebook profiles.
Social Ads
– Banner advertising on the right side of your
profile which can target audiences based on
their demographic profiles such as age,
gender, relationship, interest and location.

17. Facebook Strategy No. 1
7 simple waystoengage.

18. 1.
Engage.
Start a campaign or activity with an
objective. It’ll make your life easier when
you set the KPI for your brand.

19. 2.
Engage.
Give people something to do.

20. 3.
Engage.
Encourage people to take photos or
videos from the events and upload it to
the page.

21. 4.
Engage.
Apart from related questions, ask random questions.
(Show that we care about their lives outside Facebook and our brand.)
E.g. How’s your weekend?
Related questions vs. Random questions

22. 5.
Engage
The 1%
Whether they are negative or positive,
talk to them. From official to casual tone
of voice. Be a friend.
Peer‐to‐peer voice
Brand voice

23. 6.
Engage.
Tell people that you exist
Create ads.
Redirect traffic from other related
groups (service related, non‐profit,
etc).

24. 7.
Engage.
Create avenues for your audience to
connect to you
Add a like button
Enable Facebook connect
“Find us on Facebook”
Enable activity feed plugins on
your website or blog.

25. Facebook Strategy No. 2
DRIVE ACTION

26. 1. Provide coupons
to track
2. Host contests or
co‐creation
purchases. contests.

28. Facebook Places
The things that Foursquare cannot do but Facebook Places can do:
Tag the friends you’re with so
they can be part of your
update.

29. So, do you
think
will die?

30. The Social Network

32. First thing first.
Ask your client the following:
1. Why do they want to do on Facebook?
2. What do they want to achieve?

33. Measuring Success
Reach:
– Number of fans and advocates.
– Number of mentions.
Engagement:
– Participation in the discussions, posts and
content.
Action:
– Numbers of downloads of contest entries,
coupons and apps (mobile app and Facebook
app).
– Web traffic driven.
Traffic to sales.

35. IKEA
To get people talking about the launch of a new store in Malmo (Sweden) and
spread the news to their online network.
IKEA utilized the existing features that users were familiar with, which are tagging
and sharing. Over a two‐week period, showroom images were uploaded to his
Facebook photo album. The first person to tag an object got to take it home.

36. Breast Cancer Awareness
What colour is your bra?
Female members of the site changing their Facebook status to the colors of the
bras they're currently wearing.
I like it on the…
Facebook statuses like ‐"I like it on the floor", "I like it on the kitchen floor", "I like
it on the dining table“ etc. about the locations where women place their handbags
or purse.

38. Start here
Watch “The Social Network”
Find out more about your brands on search engine (Facebook, twitter, Google
and Social Mention)
– What shows up in the top 10 result?
– What do they say? Positive or negative?
Keep yourself updated:
– Read Mashable EVERY DAY
– Allfacebook.com (The Unofficial Facebook Resource)
– Insidefacebook.com (Tracking Facebook and the Facebook Platform for Marketers)
– Checkfacebook.com (Facebook penetration across the globe)
– Facebook.com/nonprofits
Outcome
– Come out with 1 idea of using Facebookelement(s)
to solve client’s problem.

40. Like