Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook Ads Optimization Guide via Facebook, Inc.
Now that you’ve created a Facebook ad, it’s time to learn how to optimize your ads to improve your results and reach more of the right customers. This guide will introduce useful tools and best practices to help you optimize your ad’s performance. You will see the best results from your campaigns if you continue to monitor your ads progress and optimize your ads on a regular basis. Even the best performing ads should be optimized regularly to keep your customers engaged with new content or images. We recommend that you review your ads performance at least once a week, if not more often, to assess the ad’s performance against your objectives and determine what to optimize.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook Ads Optimization Guide via Facebook, Inc.
Now that you’ve created a Facebook ad, it’s time to learn how to optimize your ads to improve your results and reach more of the right customers. This guide will introduce useful tools and best practices to help you optimize your ad’s performance. You will see the best results from your campaigns if you continue to monitor your ads progress and optimize your ads on a regular basis. Even the best performing ads should be optimized regularly to keep your customers engaged with new content or images. We recommend that you review your ads performance at least once a week, if not more often, to assess the ad’s performance against your objectives and determine what to optimize.
Demystifying facebook promotions (November 1, 2016)Felicia Lin
In this workshop I will cover:
-Best practices for Facebook
-Facebook profile, page, group (plus a bonus about Facebook pages)
-What types of businesses do best on Facebook
-What makes a successful ad on Facebook
-What is the key to successful advertising on Facebook
-Boosting a post vs. using Ads Manager
-Creating an audience for your Facebook ad
-Additional promotional tools (Facebook Live)
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
Facebook Strategies: Finding Your Supporters Among Your Fanssarahburris
Facebook has become one of the most important channels for engaging supporters online. Learn about specific tools, strategies and tactics to reach new supporters, deepen relationships with existing fans, and capture data so you can engage people off Facebook as well. This session is for the Facebook and social media page manager interested in list growth, supporter engagement and online funder cultivation.
Attendees will walk away with: 1) Strategies for list building and supporter engagement on Facebook; 2) Access to free tools for assessing the performance of your Facebook page; 3) Recommendations for improvement based on your page’s current size and engagement score; 4) Insights into which of Facebook advertising options have been proving most cost effective. Hashtag for this is discussion was: #14NTCFB
Speaker was Drew Bernard from ActionSprout.com
Demystifying facebook promotions (November 1, 2016)Felicia Lin
In this workshop I will cover:
-Best practices for Facebook
-Facebook profile, page, group (plus a bonus about Facebook pages)
-What types of businesses do best on Facebook
-What makes a successful ad on Facebook
-What is the key to successful advertising on Facebook
-Boosting a post vs. using Ads Manager
-Creating an audience for your Facebook ad
-Additional promotional tools (Facebook Live)
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
Facebook Strategies: Finding Your Supporters Among Your Fanssarahburris
Facebook has become one of the most important channels for engaging supporters online. Learn about specific tools, strategies and tactics to reach new supporters, deepen relationships with existing fans, and capture data so you can engage people off Facebook as well. This session is for the Facebook and social media page manager interested in list growth, supporter engagement and online funder cultivation.
Attendees will walk away with: 1) Strategies for list building and supporter engagement on Facebook; 2) Access to free tools for assessing the performance of your Facebook page; 3) Recommendations for improvement based on your page’s current size and engagement score; 4) Insights into which of Facebook advertising options have been proving most cost effective. Hashtag for this is discussion was: #14NTCFB
Speaker was Drew Bernard from ActionSprout.com
Facebook Strategy for Brands: How to Get Fans and Influence ConsumersMichael Zarcone
By now, you likely have a Facebook Page. You may have even added some bells and whistles and maybe even launched some Facebook ads. But does your Facebook strategy only live in Facebook? Or is it truly a component of your overall integrated marketing strategy?
Our webinar on Facebook strategy explored what it means to have an integrated Facebook strategy and how you can effectively create genuine engagement with your consumers.
Are you losing money with automatic ad placements?Kate Shoaf
Facebook advertising options have quickly evolved from simple desktop ad placements, to mobile ads, to a wide variety of ad types and platforms to choose from. In order to streamline ad placements for advertisers, Facebook recommends using “Automatic Placements”—however selecting this option can cost Teespring sellers more money and result in fewer sales.
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.
Marketing analysis of current and future strategies of FacebookDavid Thompson
Marketing Assignment Samples - The purpose of this assignment is to again provide you with an opportunity to apply knowledge, theory, frameworks and tools from the early part of the unit to an analysis of the strategy and strategic practices of a real organization. In this assignment, you will work to analyze the strategies pursued by Facebook since its creation. You will evaluate marketing-related strategies and their effectiveness and relate those real-life experiences to relevant research and theory. The aim is to provide experience of marketing analysis and practice and to determine your ability to relate real marketing strategy to theory and research.
Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.
Arition Infotech Pvt. Ltd. Leading Software company in Bihar.Our Services are Website Designing,Development,SEO,Android Mobile Apps,Digital Marketing,Software Development.Our head office in Patna and branch office in Bhagalpur,Begusarai,ranchi.
Developing a marketing strategy for Kellogg's All Bran range of corn flakesKundan Bhaduri
With over 80 years of legacy behind it, the Kellogg’s All-Bran brand is now one of the most significant trademarks of the company. What was once a name for cereals and cornflakes, now represents nutrition and healthy eating. Through this project we explore the different aspects of the Kellogg’s All-Bran brand and its future.
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
In this latest how-to guide for business leaders and executives, catch up on the latest social media news and stats, and get smart with the "7 Deadly Sins of Facebook Marketing."
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
11 Ways Entrepreneurs Can Leverage FacebookAbbas Alidina
The presentation was delivered at the Celebration of Entrepreneurship conference in Dubai, UAE in November 2010. Social Media has leveled the playing field because it knocks down the barriers that previously existed. Here are 11 Ways Entrepreneurs can take advantage of Facebook to market themselves.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
SpotUsOnline - Our Solutions and ServicesSaboohi Khan
We Are A New Kind Of Agency.....
A Blend Of Social Media / Digital Media Services and Marketing Consultancy
Developing Powerful Social Media Profiles & Online Marketing Strategies For Businesses And Professionals.
Empowering You With A Blueprint To Leverage, The Most Cost Efficient And Powerful Word Of Mouth Marketing On The Planet.
Delivering Online Solutions That Elevate Your Business On The Internet!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
1. Facebook strategy
for your business
James Thomson
SmartCompany.com.au
Brian Geisen
Ogilvy 360° Digital Influence
Jonathan Nguyen
Ogilvy 360° Digital Influence
2. At Ogilvy’s 360°Digital Influence , we use a deep
understanding of how social media works, the
science of influence and what drives word of mouth
to deliver business value.
3. FACEBOOK FOR BUSINESS
ARE YOU READY
1.
2.
The Australian Landscape (Stats & Stuff)
Getting Prepared
3.ARE YOU READY
7 Deadly Sins of Facebook Marketing
ARE YOU READY
4. Creating a Facebook Strategy
ARE YOU READY
6. 9.4 million Australians use Facebook each
month
63% Of Australian Online Users Use
Facebook
* SOURCE: Nielsen Australia, October 2010
7. 8.19 hours Average time Australians spend on
Facebook per month*
19 of 20 Minutes spent on Facebook are spent
in the newsfeed**
*SOURCE: Nielsen Australia, March 2010
** SOURCE: Buddy Media, January 2011
8. 34% Of online Australians have followed or
joined a company, brand or product
63%
Of Australians have watched an online
video about a product or service.
*SOURCE: Nielsen Australia, March 2010
9. #1 Activity
In social media in Australia is Sharing
a Video
1,300% increase over last year
SOURCE: Nielsen Australia, March 2010
10. Search
The new home page, shelf space &
front page
90% Of people start their Internet
session on a search engine.
SOURCE: Nielsen Australia, March 2010
11. 14% Trust Advertisements
86% Trust the opinions of other Australians
for product/service recommendations
13. #1: ABANDONMENT
• Creating a fan page, inviting people,
and then abandoning the page
• Often created around specific ad or
PR campaigns, or one-off events
14. #2. IRREGULARITY
• Posting infrequently or irregularly,
leaving fans guessing
• Daily posting is a key ingredient to
success
15. #3: VERBOSENESS
• Wordy wall posts that don’t have a
clear call to action turn people off
• Sprinkle in short, relevant questions
geared to “start” conversations
• Use photos & video
16. #4. CANNED RESPONSES
• Using the same canned responses to
fans over and over
• “Thank you for your message, please
email us here for more information”
17. #5: ANARCHY
• No moderation of the page or rules
by the business/brand
• Spammers, profanity & unrelated
marketers rule the fan page
18. #6: ISOLATION
• Multiple, independent pages
setup for a business
• What happens on a Facebook
tab stays on a Facebook tab!
19. #7. AMBIGUITY
• No clear purpose for the page
• Inconsistent “voice”
• Impossible to measure
20. > 7 Deadly Sins of Facebook Marketing
01. Abandonment: Be committed beyond a campaign.
02. Irregularity: Develop a daily “conversation calendar”.
03. Verbosity: Have a point. Ask a question. Use video & images.
04. Canned Responses: Tailor responses, don’t copy/paste.
05. Anarchy: Draft a guidebook & post “house rules”.
06. Isolation: Collaborate. Focus on getting onto walls & feeds.
07. Ambiguity: Start with your business objective. Tell people.
22. 4 Elements of a Successful Facebook Strategy
1. SETUP 2. DRIVE ACTION 3. ADD SCALE 4. MEASURE
Define your Invite feedback in Use Facebook Pre-define KPI’s
business objective your daily updates engagement ads upfront based on
your objectives
Develop the social Host contests and Leverage an event
media voice for special promotions or a great PR idea Use Facebook
your business Insights to really
Provide fans with Cross-promote the
understand your
Setup the page & exclusive content Facebook page in
fans and what they
register a custom other advertising
Offer engaging, want.
URL for your (radio, TV,
interactive content
business name. newspapers,
billboards).
23. 4 Elements of a Successful Facebook Strategy
1. SETUP
Define your
business objective
Develop the social
media voice for
your business
Setup the page &
register a custom
URL for your
business name. Go to: http://www.facebook.com/pages/create.php
to create your page.
Choose the right category and follow the
instructions
When you have 25 fans, customise your URL by
visiting: http://www.facebook.com/username
26. 4 Elements of a Successful Facebook Strategy
2. DRIVE ACTION
Invite feedback in
your daily updates
Host contests and
special promotions
Provide fans with
exclusive content
Offer engaging,
interactive content
Step 1: Six-Month Calendar
Brand campaigns, awareness
months, planned launches (new
applications, video series, summer-
long promotion).
Step 2:Weekly Calendar
Everyday Engagement from the
Conversation Manager.
28. Facebook Photo Contest
• Ford Falcon Fan Page
• Submit Your Falcon Memory
• 500+ photos submitted
• 7,000+ new fans
29. 4 Elements of a Successful Facebook Strategy
3. ADD SCALE
Use Facebook
engagement ads
Leverage an event
or a great PR idea
Cross-promote the
Facebook page in
other advertising
(radio, TV,
newspapers,
billboards).
32. 4 Elements of a Successful Facebook Strategy
4. MEASURE
Pre-define KPI’s
upfront based on
your objectives
Use Facebook
Insights to really
understand your
fans and what they
want.
VB Facebook Fan Page
• 4-5PM is the most active hour
• Based on Facebook Insights data
• Drives the conversation calendar
33. 4 Elements of a Successful Facebook Strategy
1. SETUP 2. DRIVE ACTION 3. ADD SCALE 4. MEASURE
Define your Invite feedback in Use Facebook Pre-define KPI’s
business objective your daily updates engagement ads upfront based on
your objectives
Develop the social Host contests and Leverage an event
media voice for special promotions or a great PR idea Use Facebook
your business Insights to really
Provide fans with Cross-promote the
understand your
Setup the page & exclusive content Facebook page in
fans and what they
register a custom other advertising
Offer engaging, want.
URL for your (radio, TV,
interactive content
business name. newspapers,
billboards).
35. Recommended Reading
• Asia Digital Map: http://www.asiadigitalmap.com/category/facebook
• The Facebook Blog: http://blog.facebook.com/
• Mashable: http://mashable.com/
• Inside Facebook: http://www.insidefacebook.com/
• Facebook’s Developer’s Wiki:
http://wiki.developers.facebook.com/index.php/Main_Page
• Full Interview with Kevin Barenblat: http://tinyurl.com/Kevin-Barenblat-Interview
• Full Interview with Mike Hoefflinger : http://tinyurl.com/Mike-Hoefflinger-Interview
• Full Interview with Kristin Foster: http://blog.ogilvypr.com/
• The Daily Influence: http://thedailyinfluence.com/
36. Additional Resources
How to…
• Create a brand page: http://tinyurl.com/create-a-brand-page
• Optimize your brand page: http://tinyurl.com/optimize-a-brand-page
• Learn about advertising pricing and FAQ: http://tinyurl.com/Facebook-ad-FAQs
• Buy targeted advertising: http://tinyurl.com/buy-facebook-ads
• Create an application: http://tinyurl.com/build-facebook-apps
• Add Facebook Connect to your blog: http://tinyurl.com/add-facebook-connect
• Search on Lexicon: http://www.facebook.com/lexicon/
• Brainstorm keywords using Google’s Keyword Tool: http://tinyurl.com/Googles-
key-word-tool
37. “ One company that goes with this online-
initiated flow is Ogilvy. ” THANK YOU!
Brian Giesen
“
Ogilvy's digital specialist Brian Giesen outlined
the best strategies for getting business results on
social networking site Twitter. ” Regional Director
360° Digital Influence
Ogilvy Public Relations
p 02 8281 3853
e brian.giesen@ogilvy.com.au
“
25 China Experts you should follow on
Twitter… Thomas Crampton.
” t @bdgiesen