This document provides tips for using Facebook for business purposes. It recommends that businesses create an engaging Facebook page to build an online community and share posts like videos, events and pictures. It also suggests leveraging the Newsfeed to share page updates, utilizing an existing network to promote the page, optimizing the page for search, advertising to specific targets, and measuring page analytics and traffic. The overall goal is for businesses to use Facebook as a way to connect with customers and build relationships in their industry.

1. How-to Use Facebook
for Business
Becoming a
Community
Leader

2. let’s start by learning a
bit more about it...

3. “
is a social service that let’s
people share and connect

4. “ If Facebook were a
country it would be the
4th largest, between...
UNITED STATES
FACEBOOK
INDONESIA

5. “
think: cocktail party
MEET PEOPLE
mix, mingle, share

6. “ the fastest growing
segment on Facebook
WOMEN 55-65

7. “ Brands use it to build
COMMUNITY &
RELATIONSHIPS

8. 7 Simple Steps

9. 1. Create a profile
then, create a fan page for your business
it’s important to enter the space as a peer

10. 2.
hare engaging content
S
video, events, pictures, discussions & blog posts

11. 3. Leverage
Newsfeed
your status updates are
published to your wall & all
page activity is shared with
your fans

12. 4. Utilize your network
inform op-it list about page, link to it w/ email
signature & post fan page widget on your site

13. 5. Optimize for search
set privacy settings so everyone can view

14. 6. Advertise
create ad, then select
target & set budget

15. 7. Measure Efficacy
Use insights to measure activity, ad
success, cost and traffic, also track site
referrer & use url shorteners (like gURLS)

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