The document provides tips for using LinkedIn effectively for networking purposes. It recommends developing clear goals and connecting with people who can help achieve those goals. The "magic email" involves using LinkedIn for research but contacting connections outside the platform to ask for introductions. The tips include building a detailed profile with endorsements, keeping it up to date, offering advice to connections, supplementing online efforts with in-person meetings, using questions to position oneself as an expert, having a public profile with a customized URL, and enjoying the LinkedIn experience.

1. The Red Headed Step Child Of Networking

3.  What their goal is
 Who the people are in the best position to help
them reach that goal

4. Linkedin has a user policy to limit the
number of connections a person could
have to 30,000

5. •Tony Soporano Style
•The Alumnus
•The "Promoter
•Balanced

6. Dare to invite people that may decline
your invitation.

7. 1. Connections (about 100) with people who
really know me
2. Connections where we do not know each
others but we have something in common
3. Connections for seeing, being visible and help
people connecting.

8.  Networking Attitude
 The Golden Triangle
 The Real Power of Network is in the Second
Degree
 Quality and Diversity are both important
 Your “Know, Like and Trust” Factor

9. Sharing of information in a reactive and
proactive way without expecting anything
immediately in return which is what builds trust
and makes you more attractive to others.

10. Give
Ask Thank

11.  It is not who you know BUT who THEY know

12. What do you expect from others?

15. •Someone is only high quality if they
can help you reach your goals.

16. •Your goals change over time
•More opportunities
•More value for your network creates goodwill
•Be wary of the similarity principal
•Diversity creates a larger safety net when
circumstances change

17. •Allthings being equal, people do
business with, and refer business to
people they know, like and trust. - Bob
Berg

18. •What do people know about you?
•Being helpful with a networking
attitude people will like you.

19. 1. Trust that you are an expert
2. Trust that you will behave in a decent way
Trust can be transferred from one person
to another & having recommendations on
Linkedin will raise your trust factor

20. 1. Lay the Foundation of your Network
2. A Second Layer for your network
3. Invite those that are not on Linkedin
4. Grow your Network Passively

21.  Make heavy use of the Q & A feature on
Linkedin and post of forums
 Join a group
 Start a discussion
 Share articles
 Become a group manager

22. •Upload contacts from Outlook
•Write a semi-personal message
•No need to add their name Linkedin does this
for you
•Add something of value to your message: link
to an article

23.  Look for current and past colleagues
 Look for a company you are working for or
have worked for
 Look for classmates
 Look for a school
 Write a personal message to them

24.  Mention your Linkedin profile in your email
signature
 Mention your Linkedin profile in your website
or blog

25.  You can see the profiles of other members
 You can contact other members directly
 By answering questions in the discussions-
forum you not only gain visability, but you also
have the opportunity to show your expertise.
 By sharing articles in News you also raise your
visibility
 When responding to a question in the
Discussion you can add the URL of your
website

26. •Expert points are awarded to the person by the
person asking a question to the person they
thought gave the best answer.
•Once you have gained some expert points you
will also be listed in the experts directory, which
raises your profile.

27.  Develop Your Goal
 Connect with People in the Best Position to Help
You
 The Magic Email

28. Magic Email
Don‟t use Linkedin as a tool to get introductions, but as a
research database and then ask for an introduction via email,
outside of Linkedin

29. •Take the time to create a heavily-detailed profile. Make sure all the sections of
your profile are keyword-rich, and portray what sort of person you are in detail.
•Use the endorsements feature. People are more likely to connect and interact with
you on LinkedIn if you can prove that others have been satisfied with your work,
product or service.
•Keep your profile up to date.
•Offer advice to your connections – if someone has just started out on LinkedIn,
help them, it will be a valuable foundation for a relationship later on.
•Always supplement your on-line networking efforts with face to face meetings
•Use the questions and answer feature to start conversations, and make sure that
in these conversations, you position yourself as an expert.
•Make sure your profile is public, and has a „vanity URL‟. This will make it easier
for the search engines to index, and social networking sites always rank very
highly in searches.
•instead of using the default URL, customize your public profile‟s URL to be your
actual name.
•Enjoy it! There is no point using LinkedIn if you aren‟t going to enjoy it. It is
always a lot more productive if you enjoy doing something.