The document discusses search engine optimization and marketing. It covers the search engine landscape including organic and paid search. It describes how search engines work by examining technical, on-page and off-page ranking factors. Topics like content creation, social media marketing, local SEO and tools are discussed. The goal is to help businesses improve search visibility and bring more relevant traffic to their sites.

1. WE KNOW THE WEB

2. The Internet Marketing Tree

3. What We’ll Cover
• The Search Engine Landscape
• How Search Engines Work
• Search Engine Optimization
• Local Optimization
• Social Media
• Tips & Tools to Use on Your Own

4. Search Engine Landscape

5. Search Engine Landscape

6. Search Engine Landscape

7. News Results
Instant Answers
Image Results
Local Results

8. Search Engine Landscape
Organic vs. Paid Search
Paid
Organic

9. Search Engine Landscape
Organic vs. Paid Search
10% of Clicks
90% of Clicks

10. How Search Engines Work

11. Algorithmic Ranking Factors

12. How Search Engines Work
How Do Search Engines Determine Trust, Authority & Relevancy?
Technical On-Page Off-Page

13. How Search Engines Work
Crawling & Indexing
Without links, the
engines might
never find this page

14. Joom a
l
SEO
The process of improving a website’s
visibility in the organic search results
so that more relevant and free traffic is
brought to the site.

16. Quality, Fresh Content

17. Quality, Fresh Content

18. Quality, Fresh Content

19. Quality, Fresh Content
National Bloggers

20. Quality, Fresh Content

21. Quality, Fresh Content
Interviews
Customer Profiles
Promotional Pieces – Events, Specials
Auction Recap & Schedule
Events in Your City
Tips on Organization, Safety, Etc.
Keep a Feedback Box in the Office

22. Local Optimization

23. Local Optimization

24. GOOGLE LOCAL

25. Local Optimization
+ Respond to Reviews

26. Local Optimization

27. Local Optimization

28. Local Optimization

29. SOCIAL
M IA
ED

30. Social Media
Social Builds Brand Awareness. This Drives Queries
and Queries Influence Rankings

31. Social Media
Social Can Also Drive Links

32. Social Media

33. Social Media

34. Social Media
Contests drive engagement and fans
•Most Organized Storage Unit Photo Contest
•Guess What’s Behind The Storage Unit Door
•Most “Check-Ins”

35. Foursquare

36. Social Media
Engagement
Is
Key

37. HootSuite

38. Other Local Tools
http://nexame.com - Full analysis of the last 800 tweets in your Twitter
timeline. Snapshot of what's being said, what's trending, and what's being
discussed in your online community.
http://www.tinker.com/ - Search for the top news, events, topics and places
people are talking about.
http://www.quantcast.com/ - Easy-to-read reports that show your audience
reach and composition by domain, custom grouping, or cross-network
http://simplymeasured.com/free-social-media-tools - Free Reports including
competitive analysis of Facebook pages, Klout analysis, LinkedIn analysis,
etc

39. Bringing It All Together

40. Create Share-
Worthy Content

41. Create Share-
Worthy Content
Share Socially

42. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost

43. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & Value

44. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers

45. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers

46. Create Share-
Worthy Content
More Searchers Share Socially
Biased to Seeing
Your Stuff
Earn the Social
Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers

47. Create Share-
Worthy Content
More Searchers Share Socially
Biased to Seeing
Your Stuff
Win the Earn the Social
Internet Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers

48. Additional Resources
More on SEO:
http://www.seomoz.org/beginners-guide-to-seo
More on Local Optimization:
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://blumenthals.com/blog/
More on Social Media:
http://blog.tweetsmarter.com/social-media/best-and-worst-times-to-
post-to-social-media-infographic/
http://www.grovo.com/
General Resources:
http://www.seomoz.org/blog
http://searchengineland.com/
http://marketingland.com/
http://www.marketingprofs.com/
http://mashable.com/

49. Sites In The Presentation
https://www.google.com/
http://www.quora.com/
https://adwords.google.com/o/KeywordTool
www.google.com/placesforbusiness/
www.google.com/+/learnmore/local/
www.bing.com/businessportal
listings.local.yahoo.com
www.yelp.com
www.google.com/alerts
getlisted.org
www.google.com/trends
www.facebook.com
https://twitter.com
https://plus.google.com
https://foursquare.com
hootsuite.com
http://nexame.com
http://www.tinker.com/
http://www.quantcast.com
http://simplymeasured.com/free-social-media-tools