The "Increasing Social Media Engagement" was presented at Social Media Club Conference 2011 in Bahrain by Jiri Voves (@jirivoves) Head of Product, Socialbakers
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Walking businesses and brands through Facebook Fan Pages. Addresses the benefits of using Facebook Pages, how to use it effectively, and how to measure your success.
This presentation is posted at http://buzzmanagerblog.blogspot.com/2009/08/facebook-for-your-brand.html
As Political Outreach Manager at Facebook, I led the project to produce an updated Facebook Pages Guide for Politics and Elections for campaigns and candidates around the world to use in 2014. I developed the content, collaborated with the public policy and sales teams from international Facebook offices, and worked with a contracted external designer, Maya Whitman, to design a concise guide. The guide displayed is localized for the US market, but additional guides were developed and translated for use in markets such as EMEA and South America.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
This letter to Mexico's President is from A. Alonso Aguirre, Executive Director of the Smithsonian-Mason School of Conservation.
More:
Can Technology and Tourism Sustain Mexico's Sea Turtles? http://nyti.ms/10bjIcH
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Walking businesses and brands through Facebook Fan Pages. Addresses the benefits of using Facebook Pages, how to use it effectively, and how to measure your success.
This presentation is posted at http://buzzmanagerblog.blogspot.com/2009/08/facebook-for-your-brand.html
As Political Outreach Manager at Facebook, I led the project to produce an updated Facebook Pages Guide for Politics and Elections for campaigns and candidates around the world to use in 2014. I developed the content, collaborated with the public policy and sales teams from international Facebook offices, and worked with a contracted external designer, Maya Whitman, to design a concise guide. The guide displayed is localized for the US market, but additional guides were developed and translated for use in markets such as EMEA and South America.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
This letter to Mexico's President is from A. Alonso Aguirre, Executive Director of the Smithsonian-Mason School of Conservation.
More:
Can Technology and Tourism Sustain Mexico's Sea Turtles? http://nyti.ms/10bjIcH
'Increasing Customer Engagement in Social Media' Джири Вовез, вице-президент ...newreporter
'Increasing Customer Engagement in Social Media'. Джири Вовез, вице-президент SocialBakers. Выступление на форуме "Медиа будущего", проведенного 19-21 июня в Москве агентством "РИА Новости"
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Slides used by the ASU Small Business and Technology Development Center in our Introduction to Social Media Marketing workshop in Mountain Home, AR Tuesday, February 28th.
How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
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This is getting started with Eric Mills who will be presenting Social media strategic planning workshop during the Bahrain International eGovernment Forum on 10th April 2013 in Bahrain
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
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💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
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👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Increasing Social Media Engagement
1. Increasing Social Media
Engagement
By Jiri Voves (@jirivoves)
Head of Product, Socialbakers March 20, 2012
2. About Socialbakers
• Prague, London, San Francisco, October 31, 2011
Munich “We are a ‘customer developed’ company,” said Jan Rezab, who is
the CEO and co-founder of Socialbakers. “Our customers kept
telling us the metrics they wanted to see.”
• 330,000 marketers across 60+
countries, every continent
Used by Leaders
• Founded in 2008 as Social
Media Agency
• Team of 100 people, Launched
Socialbakers platform 2009
• Facebook Preferred Developer
Consultant
3. Socialbakers Platform
View in Build
Get Data
Context Engagement
The #1 go to place for The #1 platform of choice Build meaningful
marketers to find by hundreds of marketers social media
social statistics. to monitor and compare campaigns that help
their social media drive your social
performance media success
5. Facebook Facts
Facebook has about 845 million users
Over half of the users login every day
More than 100 million Page likes happen every day
#1 website worldwide in terms of average
time spent on site
“ Facebook: Not just clicking, but really making “
connections between users and brands Source: Facebook
6. Latest Trends In Social Media
Content Customer Care Analytics
Most of your fans don’t Almost no barrier Monitoring matters.
come back to your between brands and Only fully informed
Page. Most of the users. Proper brand is able to do
interactions are made communication is a proper marketing
in the Newsfeed key to success decisions.
7. Engaging Content - Tips
1. Great content mix – photos, videos, albums, statuses
2. Asking for engagement – asking for likes, comments
3. Asking questions
4. Posting content which is interesting to fans
With proper content, you are able to reach
! beyond the actual fan !
9. Best Practices For Content Strategy
Have a mix of content and
include photos, videos
Diverse Content along with your status
updates and links
Pay attention to your most
Engaging Content engaging content and replicate
Call to Action Don’t be afraid to ask your fans
to like or to take action
Simple, Clear Less is more, keep messages
Messages simple, concise and clear
10. Worst Practices
Recommend 1 – 2 posts
Too Many Posts day for brands
Not Engaging with Not responding to questions or
Fans engaging with your fans comments
May seem obvious but rule of
Confrontation thumb is to not engage
negatively with fans
Not Following Facebook has rules on how you run
contests, etc. Make sure you stay
Facebook Rules within limits!
Not Using Apps or Leveraging apps and tabs to
build fun ways for fans to
Tabs engage with you
11. Customer Care – Power to the user
1. Facebook Page: Your mission control
on Facebook
2. No barriers between users and
brands
3. Quick and immediate reach
4. Big potential in tab applications
5. Popular in services industry
14. What You Should Monitor
Fans Engagement
Size, reach, and growth User interactions and
evolution engagement to content,
People talking about
Community Competition
Compare all of that with
Community management,
competitors and know
response rate, key
what’s happening in the
influencers, Core Fans
industry
17. What to take away
1. Facebook Page as a mission control
2. Creative content (1-2 posts a day max)
3. Engaging in conversation with fans
4. Proper Analytics
5. Other: Ads, Facebook Apps
18. Jiri Voves jiri@socialbakers.com
Link me: Friend me: Follow me:
(anytime) (meet me first) (when you want)