1. Market Research Results Analysis
For my first 2 questions I
tried to find what the
target audience for my
video would be. The
majority of the
participants who took my
survey were females, and
this is who I will mainly
aim my video at.
Everyone who took my
survey was between the ages
16-21 so I will keep this in
mind that I am targeting a
younger audience while
creating my video.
From this graph I have concluded that the
most popular genres of music are pop,
indie and alternative. The band ‘the 1975’
that I am making a music video for are an
indie/alternative so this will appear to the
majority of my target audience.
2. The majority, 80% of the
people I have surveyed said
they watched music videos so
I know that my target
audience are interested in
watching my music video.
I then asked the participants if they had a favourite music video. I got a variety of
responses all in which I watch to get see the different styles and ideas and see if I
could take any of these and apply them to my own video.
I asked the
participants of the
survey, which their
favourite style of
music video was
narrative. Because of
this we have chosen to
make our video in the
narrative style to
3. appeal more to our target audience
80% of our target audience said
they most view music videos on
YouTube. Once we have
completed our music video we
will upload it to YouTube to
make it easily accessible to our
target audience.
From this graph I was able
to see that the 60% of the
participants of my video
find the mise en scene in a
video most interesting.
This is useful to know for
creating our video; we will
concentrate on making the
mise en scene interesting
for our target audience.
