A2 Media Evaluation

1. Final Products
Survey Responses

2. 100% of my responses guessed
correctly that my music video is
abstract. This means that I was
successful in creating an
abstract product. I’m very glad
that it was recognisable as I
tried hard not to include any
narrative elements but still
create something visually
entertaining. I also didn’t
include any performance
elements, such as lip syncing or
playing a musical instrument.

3. My music video was also successful in which
the audience could establish that it was of
the indie genre. This is because I researched
the conventions of indie music videos before
hand so that I knew how to create my own of
the same genre. Genre is very important to
get right so that it appeals to your target
audience. Therefore I am glad that it was
easy to establish my video as ‘indie’. I think
the biggest features that helped establish
this was the use of filters, casual costumes
for the characters and the locations all being
outdoors in forests and around nature. Also
the use of editing in post production looks
‘trippy’ which is psychedelic.

4. I am glad that all
respondents enjoyed my
music video as it is a very
catchy, fun song. I needed
my video to live up to the
upbeat song, so to hear
that people enjoyed
watching the video meant
that it lives up to the song.

5. I asked if anyone
would make any
improvements to
the song and
everybody that
answered said that
they wouldn’t make
any changes. This I
feel was generous
myself but to get
positive responses
from the audience
is helpful for
making successful
products that have
potential in the
music industry.

6. For this multiple answer question I am glad
that the audience were satisfied when
watching my music video. I aimed to make the
audience entertained, happy and nostalgic
when watching the music video. All of these
answers have been selected. I gave the
audience a choice of negative options to pick
in case I was unsuccessful in how I made the
audience feel. I applied my knowledge of
Bulmer and Katz ‘Uses and Gratifications
theory’ to my product. I understand that how
the audience may view my product will be
different to one another due to their personal
experiences and beliefs.

7. My ancillary texts were also
successful in the fact that
100% of the responses said
that they would by my
products. This means that
the use of continuity and
understanding of the genre
and what the audience
expects from a music video
has paid off.

8. I answered this question so that I could
understand how old the people answering my
survey were. By finding out this I can see what
age groups answered and saw my products and
understand how they felt about it as different
age groups will most likely respond in their own
ways. All of the respondents were of the age
16-21, this means that they were most likely
students. This is my target audience as the
music video includes characters of the same age
group meaning that it will mostly appeal to this
age group.

9. By finding out the gender I can
also establish who was
attracted to my products. I
included the male character on
both the promotional poster
and the digipak but in the music
video there is both the male
and female. I did this so that my
product appeals to a male
audience more than females as
usually products target one
gender more than the other.
More males responded than
females meaning that my
product does appeal to males
more than females.

10. I was also successful in that
nobody would have made
changes to my promotional
poster or digipak. This
means that my products
would be successful in the
music industry. People
would be attracted to the
poster resulting in them
watching the music video
and buying the album
(digipak).

11. 100% of the responses said that it was extremely
easy to recognise that the promotional poster
and the digipak link to my music video. This
meant that my use of continuity, the same fonts
and colour schemes and characters worked well
and I achieved what I was aiming for.