Textual analysis and researchAdvert name: Freederm spot gel                  1. What features does this advert contain?   ...
     Costume: normal causal clothing as teenagers dress but also have the sence in the         science room where one of ...
Advert name: Powerade Sport drink   1. What features does this advert contain?      Advert is 1min long      Real Time was...
5. What social groups are represented in the advert and how are they represented?      (age, gender, ethnicity, social cla...
Advert name: Special K   1. What features does this advert contain?      34 seconds      Repetition-of product shown again...
5. What social groups are represented in the advert and how are they represented?      (age, gender, ethnicity, social cla...
Advert name: compare the mer-cat.com   1. What features does this advert contain?      1.03mins      Repetition- of the na...
Advert name: lynx body spray   1. What features does this advert contain?               1.31mins advert               Musi...
5. What social groups are represented in the advert and how are they represented?      (age, gender, ethnicity, social cla...
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Textual analysis and research

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Textual analysis and research

  1. 1. Textual analysis and researchAdvert name: Freederm spot gel 1. What features does this advert contain? 31seconds advert Repetition of product name- keeps notifying the audience that this is product name; so they can remember. Speech from teenager’s who are the target audience- not many adverts have the target audience in the advert itself while the product is being used this is a major advantage. Demonstrative action- there was diagrams on the screen showing how the product works on spots. Music in the background, more of a slow quote pace in the background just to keep the viewer interested. Range of colours used (bright bold strong colours) to keep the advert colourful and keeping the viewer’s attention such as purple blue and green. 2. What type of advert is this?This advert is a spoken sales pitch and music and dance production; as we are told by theteenangers how the gel works and even shown with diagrams on the screen. The music anddance side of things were when the teens were being themselves and dancing around theset making it a bit more fun and relatable. 3. Who is the target audience for this product?The target audience is clearly shown within the advert; teenangers both genders duringtheir puberty because they get a lot of spots. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)There were many shots used in this advert such as close ups, two shots, medium shots andlong shots. This changed every 3-6 seconds to keep the viewer’s seeing different things orthe same shot in a different angle.Mise-en-scene:  Setting: just a black room with a green screen in the background showing many different locations such as an office, science lab and even a party room.  Props: science coat, the product itself, glasses for the ‘geek scientist’ image.
  2. 2.  Costume: normal causal clothing as teenagers dress but also have the sence in the science room where one of the actors where a white science coat to make it more realistic and a bit humours.  Performance: humours-dressing up as the scientist to give the science about how the gel works, realistic- when the teens are dressed as their norm.  Lighting- high and low key were both used, low key when the spots were present on the teenagers face and high key when after they used the product and the spots are gone.  Colour: bright and bold colours were used. Such as blues, green, purple, black, white and red. This was to keep the viewer’s interested and not bore them with dull colours.Sound-  Diegetic: speech from the actors  Non-diegetic: music in the background which was a soft slow quite background piece of instrumental so the viewers can still hear the voice over and the speech from the actors. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)Teenangers- aged at 14-19years, both genders were shown and the ethnicity was mixed;white, Asian and black were shown during the advert. Their social class is students. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?The mode of this advert is informal because the teens are using it and their dressed casuallyand it also can be seen as funny when the actor is dressed as a scientist. I think this workswell because it can be more relatable not being formal because the teenagers would just getbored with too much information.
  3. 3. Advert name: Powerade Sport drink 1. What features does this advert contain? Advert is 1min long Real Time was presented in this advert as it moved from times of the day Dramatic action was also shown. Music and sound was presented in this advert. 2. What type of advert is this?This advert is a song and dance production and a dramatization advert. 3. Who is the target audience for this product?Men aged at 20+ mainly sporty people being a sport drink. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)The product allows the person who drinks it to be fast and more able to reach to theirpotential and more.Mise-en-scene:  Setting: on the country side on a train track.  Props: the drink itself was the only prop used.  Costume: the actor was in sports clothes as he climbs on the train to show the speed and power of the drink.  Performance: The advert was quite dramatic as the man who was the main character did stunts and climbs on trains which was out o the norm, this grabbed the views attention while keeping them guessing what was going to happen next, the performance looked really professional and was well acted.  Lighting- high and low key were both used, low key when the man didn’t have the drink, as soon as the drank the sport drink, the lighting went higher and the audience could tell the mood was happier and this is what they are selling.  Colour: bright and bold colours were used. Such as blues, blacks, reds, yellows and greens. This was to keep the viewer’s interested and not bore them with dull colours.Sound-  Diegetic: speech from the voice over  Non-diegetic: music in the background which was a fast upbeat background piece of instrumental so the viewers can still hear the voice over.
  4. 4. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)Just one male character is focused on he seemed like quite a high/middle class male whowas dressed well. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?This advert is definitely shown informal and this is because the main actor is doing ‘wow’stunts which grasp the views attention. This is because it can apple to young males as wellas high class/middle class people.
  5. 5. Advert name: Special K 1. What features does this advert contain? 34 seconds Repetition-of product shown again and again Speech- actors speech Symbolism- the lights in the background of the advert show that after having the cereal the actor feels better lighter and more attractive because she has lost weight. Music and sound-background music. 2. What type of advert is this?Spoken sales pitch- as the woman tells us how the product worked for her and how theproduct works. 3. Who is the target audience for this product?Female’s only and working woman so about 18+ who are weight cautious. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)Mise-en-scene:  Setting: in a room which is only 4 walls of white.  Props: only the bowl of cereal, with a spoon and the box of cereal itself was used.  Costume: the actor was in a red dress to symbolise the colour of the brand.  Performance: The advert was quite calm and the main character is jus telling is how it worked for her and it is highly recommended.  Lighting- high key was only used; this is because there was no before and after effect; and she had already had and used the product and is showing us the effects of how we would look if we had the same product.  Colour: only the brand colours were used in this advert; which are white and red, this to get people familiar with the brand identity. Sound-  Diegetic: speech from the actor  Non-diegetic: music in the background which was a quite but relaxing.
  6. 6. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class) Women who are aged in their late 20’s early 30s this is because it shows woman who are health and weight cautious. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?It’s not really informal but neither formal- it was just a casual just classy advertisement.
  7. 7. Advert name: compare the mer-cat.com 1. What features does this advert contain? 1.03mins Repetition- of the name of the service Speech- animal speaking Symbolism- the meercat itself 2. What type of advert is this?Documentary and funny- humour from the animal itself speaking. 3. Who is the target audience for this product?Both genders aged at 25+ who are insurance payers. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)Mise-en-scene:  Setting: in a living room which is well done up it looks really grand and expensive.  Props: board, stick and an animal.  Costume: the actor was an animal.  Performance: The advert was funny because of the animal but they tried to keep it formal with the setting.  Lighting- high key was only used; this is because there was no before and after effect; and the actor was only telling us about the service.  Colour: only the brand colours were used in this advert; which was blue, brown and green this to get people familiar with the brand identity. Sound-  Diegetic: speech from the actor  Non-diegetic: music in the background which was a quite but relaxing. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class) Home owners and insurance payers, but only a meercat was represented that was dressed formal in a suit. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case? The tone of this advert was a funny but formal address.
  8. 8. Advert name: lynx body spray 1. What features does this advert contain? 1.31mins advert Music and sound-background music/ halo music Repetition- angles falling Speech- what the product is Demonstrative action- man using the product. 2. What type of advert is this? This advert is demonstrative production; as we are shown by the male using the product and the woman (angles) falling from the sky; making it a lot more funnyand attractive 3. Who is the target audience for this product?The target audience is clearly shown within the advert; teenagers but only males. 4. What image is constructed for the product? (camera shots, mise-en-sence, sound, and other elements)There were many shots used in this advert such as close ups, two shots, medium shots andlong shots. This changed every 3-6 seconds to keep the viewer’s seeing different things orthe same shot in a different angle.Mise-en-scene:  Setting: on the streets while it was sunny.  Props: the product that was used and the angles falling form the sky.  Costume: casual and dressy for the angles falling from the sky.  Performance: it was very casual and realistic from the time the actor woke up and real time throughout the day.  Lighting- high and low key were both used, low key before the product was used and high key when after he used the product.  Colour: A mix range of colours were used; browns, gold’s, and very rich glamorous colours this was to enhance on the fact of there new range called the chocolate smell.Sound-  Diegetic: speech from the voice over  Non-diegetic: music in the background which was loud upbeat music while was walking but changed to very soft music when the angles fell with a thump.
  9. 9. 5. What social groups are represented in the advert and how are they represented? (age, gender, ethnicity, social class)Mixed genders aged at 18-23years, both genders were shown and the ethnicity was mixed;white, Asian and black were shown during the advert. 6. What mode of address is used (tone- funny, formal, informal) and why do you think this is the case?The mode of this advert is informal because the teens are using it and their dressed casuallyand it also can be seen as funny when the angles fall from the sky. I think this works wellbecause it can be more relatable not being formal because the teenagers would just getbored with too much information.

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