1. 2. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What message is this advert/product sending to the
audience? Was there a memorable slogan?
6. Which arguments and/or technique of persuasion(s) were
used; were they effective?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Product(s)
advertised
2. Who is the
target audience?
3. Visuals 4. Audio 5. Message/
Slogan
6. Appeal 7. Your vote
Pepsi Anyone Actors: Steve
Carell, Cardi B
Cardi B’s Music
when she walks
in
Is Pepsi Ok? I like it
Mercedes Rich people CGI characters Song starts at
first command
Do what you
want
People who are
rich and want a
car
I don’t like it
Walmart Anyone with a
car young and
old
TV show cars Songs that go
with the show
Pick up no
matter what
vehicle
People who are
trying to get an
easy shop
I like it
2. 1. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
2. What is the narrative of the film? What hints are given?
How does this draw the audience in?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What colours were used in the trailer that stood out? What
are their connotations? What does this suggest about the
narrative of the film?
6. How were the camera shots edited together? How might
this engage the audience and persuade them to watch the
film?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Who is the
target audience?
2. Narrative 3. Visuals 4. Audio 5. Colour 6. Editing 7. Your vote
Anyone who’s a
marvel fan (or
literally anyone
since billions
saw it)
‘Some people
move on but not
us”
All dark colours
its empty
Somethings
happened
It says where do
we go now that
they’re gone
Little clips from
the film not
reviling anything
of the story line
The logo fades
because of the
snap links to the
people who died
Medium shot
Intense music
plays and it cuts
during the bangs
‘Some people
move on but not
us”
Captain America
voice over
Grey
Red
The sounds
where in time
with the actions
Its was good
