1. 2. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What message is this advert/product sending to the
audience? Was there a memorable slogan?
6. Which arguments and/or technique of persuasion(s) were
used; were they effective?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Product(s)
advertised
2. Who is the
target audience?
3. Visuals 4. Audio 5. Message/
Slogan
6. Appeal 7. Your vote
Pepsi Any gender, any
age.
American diner
Cardi’s outfit is
matching the
colour's of Pepsi
Cardi B- I like it ‘Pepsi is more
than okay’
Includes: Cardi B
Steve Carrol
Little john
Advert was
quite exciting
and made me
want to watch
it again
Mercades A-
Class
23+ Its raining
money,
Parking ticket ,
Lost cat appears
Stand up-
Ludacris
‘Say the Word’
Walmart
supermarket
16+ Famous features
of cars such as
Bumblebee,
Knight rider,
ghost busters,
Scooby doo,
mystery van,
Jurassic park
Theme songs
from the movies
2. 1. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
2. What is the narrative of the film? What hints are given?
How does this draw the audience in?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What colours were used in the trailer that stood out? What
are their connotations? What does this suggest about the
narrative of the film?
6. How were the camera shots edited together? How might
this engage the audience and persuade them to watch the
film?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Who is the
target audience?
2. Narrative 3. Visuals 4. Audio 5. Colour 6. Editing 7. Your vote
15+ older teens SHOWS THE
MARVEL LOGO
IN WHITE RED
AND BLACK.
LOGO IS
BRANDED
Intense music,
the beat keeps
moving up, set
the scene in NYC
city
Intense music,
the keeps
moving up
Dark colours
representing
that bad things
have HAPPENED
IN THE MOVIE
Fast edits,