Analysing

1. 2. Be specific: who is this advert most likely to appeal to? (kids, teens; young adults, older
adults; gender: men, women, both) How do you know this audience type is targeted?
3. What visuals stand out in this advert; what do you remember seeing?
4. What sounds (including music) did you hear that made it memorable?
5. What message is this advert/product sending to the audience? Was there a memorable
slogan?
6. Which arguments and/or technique of persuasion(s) were used; were they effective?
7. Thumbs up or thumbs down? Did you like the advert? If so, why? If not, why not?
1. Product(s)
advertised
2. Who is the
target audience?
3. Visuals 4. Audio 5. Message/
Slogan
6. Appeal 7. Your vote
Pepsi People who like fizzy
drinks. Suitable for both
genders, but probably
targeted at adults who
would know the different
actors. The use of an
American diner makes it
a common, relatable-
feeling situation.
There were lots of
different colours and
flashes. Nearer the end
of the ad there were lots
of sequins. The glittery
jacket that Cardi B is
wearing makes it stand
out, she is also wearing
the classic
Cardi Bs song is used,
making this advert more
attractive to her fans.
Pepsi is more than ok The celebrity
endorsements ( Steve
Carrell, Cardi B and Little
John) would make their
fans want to buy the
drink. The excitement
and confidence in his
voice makes the
audience maybe feel
more excited about the
product.
I thought this advert
was ok but not as
good as the other
Superbowl adverts I
saw.
Mercedes Any gender, wealthy
adults.
The mix of live action and
the animated coyote,
busy aesthetic. Iconic
characters mentioned.
Good choices of music.
Lots of loud music.
Say the word All the different times
that the person did what
he wanted , made you
want to do those things
too.
I thought this advert
was cool and clever
and I enjoyed the
concept.
Wal Mart pickup service People who watch lots of
films. Parents and
families that need a place
to shop. Busy people.
The different cars from
the movies.
The good choice of music
and interesting sound
effects.
No matter what you drive The different uses of cars
from movies interest
people. Good music.
I like the concept and
the use of cars and
characters.

2. 1. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
2. What is the narrative of the film? What hints are given?
How does this draw the audience in?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What colours were used in the trailer that stood out? What
are their connotations? What does this suggest about the
narrative of the film?
6. How were the camera shots edited together? How might
this engage the audience and persuade them to watch the
film?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Who is the
target audience?
2. Narrative 3. Visuals 4. Audio 5. Colour 6. Editing 7. Your vote
Action movie lovers,
followers of the marvel
franchise
Montage of people who died
in the last movie, all black,
white and red, edited really
quickly so it intrigues you,
then the marvel logo is shown.
Establishing shot of New York,
where most of the films take
place. There are long shots of
tourist attractions where
there should be people, but
nobody is there. Medium shot
shows poster “where do we
go, now they're gone?” (scene
is in a support group with a
small group of people)and the
narrator states “some People
move on” which normally
refers to getting over grief.
Medium shot of Captain
America, who is the owner of
the voice that is narrating.
Suggests this is the main
character, looks sad. We then
hear “but not us”. We then
see shots of people working,
practicing, training and
preparing for something, and
then a high angle shot of a
superhero looking at red,
connoting danger, he is
shaking suggesting he is
scared, but he is still preparing
to fight. There is a wide shot
where you can see the rising
sun, signifying new hope, and
the people we have just seen
are now together, you can see
the Avengers sign. The
narrator ends with “not us”.
. The way the drums get
really loud and intense
make you feel tense and
make it clear that
something very exciting
is going to happen. The
narrators voice makes
the audience feel
uncomfortable and
worried.