SlideShare a Scribd company logo
Seth Godin




When you look at yourselves and say “We couldn’t get
    any WEIRDER... then you are starting to be
                   remarkable.”
10 things every school should do on
http://slideshare.net/zoic
QuickTime™ and a
              decompressor



Maint. Man Trailer
    are needed to see this picture.
Kevin Alloca
get noticed on YouTube
tastemakers
tastemakers
build community
Make it beautiful (Manito-wish)
                   QuickTime™ and a
                 H.264 decompressor
           are needed to see this picture.
how many?
Make it beautiful (Manito-wish)
                   QuickTime™ and a
                 H.264 decompressor
           are needed to see this picture.
make a lot
target a niche
connect with your fans
connect with your fans
collaborate
optimize
it’s a YouTube future
html 5
live events
hangouts
lean back experience
your school on YouTube
1.solve a problem
timekiller
        QuickTime™ and a
          decompressor
are needed to see this picture.
2.make it about them
QuickTime™ and a
      H.264 decompressor
are needed to see this picture.
3.make it about you
QuickTime™ and a

robin hooddecompressor
are needed to see this picture.
4. make it about students
QuickTime™ and a
          decompressor
are needed to see this picture.
5. do it different
QuickTime™ and a
      H.264 decompressor
are needed to see this picture.
6. tug a heart string
6. tug a heart string
QuickTime™ and a
      H.264 decompressor
are needed to see this picture.
7.keep it short
QuickTime™ and a
          decompressor
are needed to see this picture.
8. plan ahead
QuickTime™ and a
          decompressor
are needed to see this picture.
9.show you know Maslow
9.show you know Maslow
QuickTime™ and a
      H.264 decompressor
are needed to see this picture.
questions?
10. be narrative
script
storyboard / shotlist
schedule
QuickTime™ and a
          decompressor
are needed to see this picture.
10 things every school should do on
Travis Allison
Walking Maverick Consulting
              519.532.7366
travis@walkingmaverick.com


                 @zoic
10 Things Every Private School Should Do On YouTube

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Building Your Employer Brand with Social Media
 

10 Things Every Private School Should Do On YouTube

Editor's Notes

  1. Test presenter view
  2. NEXT: first video *** My knowledge comes from managing a non-profit org ran summer camps - to counter that experience I spent 8 hours looking for great school videos for this presentation. I have ZERO
  3. YouTube Trends manager - At TED event
  4. mommy bloggers, daddy bloggers
  5. Do the unexpected - Manito-wish: Count how many cinematic techniques use in 1:45.
  6. manito-wish
  7. 8 + transitions. Modern equipment makes it cheap and easy to be a School Scorcesi
  8. manito-wish
  9. The YouTube Laugh Factory: A Studio System for Viral Video
  10. regularly, not perfect, be conversational
  11. ask a question (Pomplamoose - talk to the camera), leave a comment or a response video
  12. see next slide
  13. Partners project - $50, 000/month, Fundraiser?!?
  14. New Parent’s meetings, FAQ nights, etc.
  15. built in to TV, boxee, roku, appleTV
  16. Scandinavian airlines
  17. Sue Bryce
  18. Do you know Ron Clark - author of “the essential 55”
  19. Camp Caroline
  20. 450 million views - $200,000 pounds
  21. ouareau, Birthday song
  22. Your Birthday song...
  23. (lunches, safety, warmth, accommodation, fresh air, physical activity) - food photographer Julie Renouf
  24. before I wrap up with my 10th tip?
  25. Only way people will watch longer than 90secs - other than blowing stuff up. Describe Maint. Man project. SHOW THE CAMERA & Mic