The document discusses 10 things that schools should do on YouTube. It recommends schools solve problems, make videos about students and themselves, do things differently, tug at heartstrings, keep videos short, plan ahead, show an understanding of student needs, and tell narratives through scripting, storyboarding and scheduling. It also mentions opportunities like live events, hangouts and optimizing the YouTube experience. The overall message is that schools can get noticed on YouTube by making beautiful, targeted videos that connect with students and fans.