The document discusses using social networking sites and video/podcasting for marketing purposes. It covers topics like personal branding on sites like Facebook and Twitter, optimizing pages to target audiences, and using video/podcasts for promotions. Specific advice includes participating actively, thinking like a leader, and making content easy for customers to find and share.
Gamify Your User Acquisition In Non-Gaming VerticalsAdjust
Mobile Spree Berlin 2018: Michael Bork, Head of User Acquisition, Runtastic GmbH
What can other verticals learn from the gaming industry to improve their acquisition? A brief overview of opportunities and adaptions for tracking, channels and creatives.
Periscope & Youtube for Real Estate AgentsCharlie Allred
How & why real estate agents should be using Periscope.
Discover:
Why to use Periscope
How to reuse the Periscope videos to be found online
How to combine Periscope & YouTube for big web presence
Charlie Allred, real estate broker & online expert presented this on February 10, 2016 in Chandler AZ.
If you are serious about your online efforts join the Killer Online Mastermind: http://www.charlieallred.com
Tamera H. Bennett of Bennett Law Office (http://tbennettlaw.com) shared personal examples of a small business owner's foray into the Social Media Marketing realm. She shared the ROI of her social media presence and set the stage to discuss the roadblocks she encountered along the way.
General overview of AFP's work in the region, examples of disinformation and how the team debunked them, work with Facebook to take enforcement action to prevent their further spread online.
3. Attracting Customers To Your Site - Marketing and Social Networksmdda
Selling on the Web 2008.
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?
Role Of Social Media In Contemporary MarketingIsman Tanuri
A literature review on how social media can affect or assist in contemporary marketing. Written and submitted for my BA (Hons) Marketing Management program's final project.
Appreciate your reviews and comments.
Update 10/12: Received a Distinction grade for overall Final Year Project, including this component.
Gamify Your User Acquisition In Non-Gaming VerticalsAdjust
Mobile Spree Berlin 2018: Michael Bork, Head of User Acquisition, Runtastic GmbH
What can other verticals learn from the gaming industry to improve their acquisition? A brief overview of opportunities and adaptions for tracking, channels and creatives.
Periscope & Youtube for Real Estate AgentsCharlie Allred
How & why real estate agents should be using Periscope.
Discover:
Why to use Periscope
How to reuse the Periscope videos to be found online
How to combine Periscope & YouTube for big web presence
Charlie Allred, real estate broker & online expert presented this on February 10, 2016 in Chandler AZ.
If you are serious about your online efforts join the Killer Online Mastermind: http://www.charlieallred.com
Tamera H. Bennett of Bennett Law Office (http://tbennettlaw.com) shared personal examples of a small business owner's foray into the Social Media Marketing realm. She shared the ROI of her social media presence and set the stage to discuss the roadblocks she encountered along the way.
General overview of AFP's work in the region, examples of disinformation and how the team debunked them, work with Facebook to take enforcement action to prevent their further spread online.
3. Attracting Customers To Your Site - Marketing and Social Networksmdda
Selling on the Web 2008.
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?
Role Of Social Media In Contemporary MarketingIsman Tanuri
A literature review on how social media can affect or assist in contemporary marketing. Written and submitted for my BA (Hons) Marketing Management program's final project.
Appreciate your reviews and comments.
Update 10/12: Received a Distinction grade for overall Final Year Project, including this component.
NZ MoE 2011 - Examining the Virtual Learning Network: Some ObservationsMichael Barbour
Barbour, M. K. (2011, April). Examining the Virtual Learning Network: Some observations. An invited presentation to e-Learning Unit, Ministry of Education, Wellington, New Zealand.
Creating Videos People Want to Watch: Practical advice and implementable tech...Richard Harrington
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming.
In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
NZ MoE 2011 - Examining the Virtual Learning Network: Some ObservationsMichael Barbour
Barbour, M. K. (2011, April). Examining the Virtual Learning Network: Some observations. An invited presentation to e-Learning Unit, Ministry of Education, Wellington, New Zealand.
Creating Videos People Want to Watch: Practical advice and implementable tech...Richard Harrington
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming.
In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
7. And More!
• LinkedIn
• Squidoo
• Second Life
• Shopping Sites
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8. “you can’t go to every party,
so why even try?”
(well you can, but you won’t
get much done.)
11. Participate
Make It Easy to Find YOU
Experiment
Optimizing Social Networking
Pages - for Marketing
12. Start a Movement
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13. Video and Podcasting
And Marketing
Scott, Chapter 16
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14. A Flip Video in Every Pocket
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15. Getting Started
• Post
• On-line Video Channel
• Vlogging
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16. Now you’re going…
• Vodcasting
• Invite Customers to submit
• Stealth insertions on YouTube (not)
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17. Podcasting - How To Do
• Show Prep
• Use a Microphone
• Mobile Recording Gear
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18. Podcasting - How To Do
• Phone Interviews
• Editing/Postproduction
• Tagging Audio QuickTime™ and a
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19. More Podcasting How To Do
• Hosting and Distribution
• Promotion
• Blog
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20. Thank You!
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Editor's Notes
Social Marketing is about IMAGE and BRANDING.
It is NOT about selling.
I’m new to social marketing, so I’m sticking to the book for this presentation…
Social Networks are for Personal and Business Branding. Be professional.
Use your real name, real bio and contact information. Add photos that are relevant to who and what you are.
Show off in the details - links, connections, photos and backgrounds.
Using Social Media builds strong alliances and loyalty. It also communicates to a specific demographic.
This is EDC, a 3 day Rave event in LA, attended by 180,000 people All event planning, marketing and ticket sales were done on-line.
Facebook has more than HALF A BILLION users. It has 3 key uses for marketing yourself and your business.
A place to describe yourself
2. You can gather interested people into a FACEBOOK GROUP
3. You can create a FAN PAGE for people to meet and exchange information
Twitter has more than 55 MILLION Tweets per day.
It’s the place where you keep followers updated about you
Use it to announce promotions and specials
And as a place to see what people are saying about you.
The book talks about MySpace as a personal networking site - BUT it’s really evolved into the place for bands to market their music and themselves.
It is hugely popular as they post videos and create FAN FOLLOWING sites.
And there are dozens MORE sites for you to use to get your message to your customers.
One interesting suggestion in the book is to use So-Called “Shopping Sites” to promote yourself by writing reviews of restaurants, books and movies.
But, with so many sites, what ones do you use? The key is to find the sites your customers and targeted market are using and do a good job of building a presence on those sites.
So this is what you need to do to Optimize Your social marketing.
Create a page that reaches your audience niche.
Post information that people want to check out - solve your buyer’s problems.
Don’t impersonate someone else - we’ve all heard stories about attempts that backfired.
Put LOTS of links on your site to other sites your audience might like - and make sure those sites link to YOUR site.
Make it VERY easy for people to contact you.
Be an On-Line LEADER - start conversations and organize events
Tag your page - add it to subject directories and encourage others to bookmark it.
TRY something NEW - and Tweak it if it doesn’t work.
The book talks about a FORD FIESTA viral campaign that brought interest in a car that was only marketed overseas.
Understand social media and create buzz and interest to meet a goal.
Video and Podcasting and YOUR customers. This has been figured out by churches, TV and Movie studios and even covert ninjas. You need to learn how to use this, too.
The book’s author really likes FLIP VIDEO - or whatever cell phone you have that takes video.
This gives you the ability to produce a video AT ANY TIME. You never know when an opportunity to promote your cause or product will come up - so be READY!
And once you have the video - POST it only at one of the popular Video Hosting sites. Piano playing cat got MILLIONS of viewers!
You can also create your own on-line video channel and many people have started Video Blogging to reach their customers.
BMW is an example from the book of Vodcasting.- it is a weekly series of 2-to-3 minute video’s about what’s going on with the company.
Zipcar gets customers involved by having them post pictures and stories about their ZIPCAR experiences.
Do NOT try to position corporate-sponsored video as consumer generated - If it’s not authentic it WILL backfire.
And last - we come to Podcasting. PodCASTING is harder because you’re only dealing with audio.
To promote yourself or your company - you need to be professional. Use a microphone and professional gear to make the most of the audio.
Other tips include SCRIPTING phone interviews - know what you want to cover.
EDIT when you’re done to take out “ums” and inappropriate material
Tag the AUDIO with text so search engines can find your podcast.
In order to be easily found - use a HOSTING and DISTRIBUTION site.
PROMOTE your podcasts - go on interview shows - network with other podcasters - put links on your web pages so people can find you.
And definitely promote your other sites on your podcast - talk about your blog or web site.
And that’s a quick overview of SOCIAL MEDIA - VIDEO AND PODCASTING
YOUR target market is on line and you need to be there, too!