Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014Rick Newberry
This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
Watch the full recording for this webinar here:
http://www.schoolimprovement.com/resources/webinars/developing-high-growth-schools-webinar/
This webinar gives five tips for improving student achievement school- or district-wide. Dr. Bobby Moore invited three school administrators to share their methods and successes.
Tailored toward boarding schools, this presentation by the CFO of The CollegeBound Network discusses approaches for marketing to prospective boarding school students and parents. Learn how to leverage lead generation to increase your school's enrollment.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
Brands are the worthiest assets of every business. Digital branding of an institution is meant to offer candidates more info, knowledge, coaching, and the right direction to their future career.
Social Media - How Do I Use it to Help My Charter School | California Charter...Charter School Capital
How should your charter school harness social media to help your school communicate with your community, build awareness for your programs and aid in student enrollment? Join the informal roundtable discussion and bring your examples of successful programs.
A pitch presentation made for a national client starting their first International pre-school, based on the Regio Emilia approach. The concept is new in India, and it required convincing the client how we understood the principle
Marketing Communication - Rio International SchoolRamkumar Ganesan
Being a live project, our team initially had discussed with our clients, and understood their requirements and the problems faced. We then concentrated on the channels of marketing communication that can be employed for creating awareness about the school. Then we focused on what are the best campaigning methods to bring the school to the parents and provide the necessary information that they want.
School districts should have a universal message and look just like corporations:
- Create a strong, appealing identity;
- Effectively promote your mission; and
- Establish a positive image of the organization.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014Rick Newberry
This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
Watch the full recording for this webinar here:
http://www.schoolimprovement.com/resources/webinars/developing-high-growth-schools-webinar/
This webinar gives five tips for improving student achievement school- or district-wide. Dr. Bobby Moore invited three school administrators to share their methods and successes.
Tailored toward boarding schools, this presentation by the CFO of The CollegeBound Network discusses approaches for marketing to prospective boarding school students and parents. Learn how to leverage lead generation to increase your school's enrollment.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
Brands are the worthiest assets of every business. Digital branding of an institution is meant to offer candidates more info, knowledge, coaching, and the right direction to their future career.
Social Media - How Do I Use it to Help My Charter School | California Charter...Charter School Capital
How should your charter school harness social media to help your school communicate with your community, build awareness for your programs and aid in student enrollment? Join the informal roundtable discussion and bring your examples of successful programs.
A pitch presentation made for a national client starting their first International pre-school, based on the Regio Emilia approach. The concept is new in India, and it required convincing the client how we understood the principle
Marketing Communication - Rio International SchoolRamkumar Ganesan
Being a live project, our team initially had discussed with our clients, and understood their requirements and the problems faced. We then concentrated on the channels of marketing communication that can be employed for creating awareness about the school. Then we focused on what are the best campaigning methods to bring the school to the parents and provide the necessary information that they want.
School districts should have a universal message and look just like corporations:
- Create a strong, appealing identity;
- Effectively promote your mission; and
- Establish a positive image of the organization.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
Continuous Availability and Scale-out for MySQL with ScaleBase Lite & Enterpr...Vladi Vexler
Continuous Availability and Scalability with ScaleBase Lite and ScaleBase
Abstract:
Business are driven by data and processes. Ensuring databases availability during unexpected outages, continuous operations during maintenance and webscale scalability – are keys for major positive impact on businesses.
ScaleBase and ScaleBase Lite distributed database management systems ensure business continuity during unexpected and expected outages with automated failover and failback capabilities, enabling five-nines of availability (99.999%). Additional functionalities, such as load balancing and data distribution further increase performance and throughput capacity for more users and more data management.
This webinar will review and discuss:
1. The lifecycle and the challenges of webscale databases
2. Availability challenges in public, private and hybrid clouds
3. Introduction to ScaleBase Lite – instant and transparent MySQL Scale-out by intelligent load balancing (read/write splitting) and continuous availability
4. Scale further with ScaleBase – Massive scale out to distributed database containing 10s and 100s of servers
(Webinar Dec 17 2014)
Hockey taught me this: NHL Alumni Breakaway SymposiumWayne Dunn
Professional hockey players have been giving back to support communities, youth, charities and causes throughout their hockey careers.
Can this create post-hockey career opportunities? This presentation to the NHL Alumni Association explores that question
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
L’obesitat és un fenomen en alça arreu del món. Amoïnats per l’amenaça que suposa a llarg termini per a la salut, metges i científics intenten entendre què fa que la gent esdevingui obesa, de manera que puguin dissenyar estratègies de prevenció i tractament més efectives.
Wayne Dunn presents to World Bank Development Marketplace on the South Africa...Wayne Dunn
Wayne Dunn’s presentation to a World Bank Development Marketplace Seminar. The presentation provides an in-depth look at the South African mining industry’s response to the HIV/AIDS crisis. www.waynedunn.com
Кардиоблисс – аюрведическая формула для ухода за сердечно-сосудистой системой. Кардиоблисс питает ткани сердца, нормализуя обмен веществ в сердечной мышце, способствует улучшению кровоснабжения миокарда.
Amplify Your Employer Brand Through Employee AdvocacyPostBeyond
The best employer branding content comes from within your organization. Whether it’s showcasing your workplace culture, job posts or company events – compelling content can help attract and recruit top talent.
By leveraging your employees to amplify your employer branding, you tap into their potential to reach and influence thousands through their social networks
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
A company dedicated to the pursuit of keeping employees happy, productive and engaged by helping companies understand their people better while turning life at work into something people look forward to. All this in an attempt to create a strong employer brand while enhancing the culture of your organization.
Reach out at info@willnevergrowup.com to know more on how we can add value to your organization ♛ www.WillNeverGrowUp.com
Empowering Employees As Brand Ambassadors Hr.FinalWrite Speak Sell
This presentation is designed as a step-by-step process for companies to empower employees to promote the company’s products, services and brands on social media. This session is designed for any HR professional to provide a step-by-step process for companies to mobilize employees to promote the company’s products, services and brands
How does today's small business owner build a company of distinction that insures that company will flourish. Only way is to built it right and this presentation will show you how. Creating "Wow!" moments is the start. using the Internet effectively is a plus as well.
Startups: the importance of getting your story rightPaul Naphtali
Presentation to the Melbourne Bridge to Mass Challenge program. Why getting your story right improves everything from product to culture, investment and customer acquisition/retention
27. Why do we hang on to the traditional
outbound advertising strategies?
Why are our marketing budgets comprised of
these strategies?
Why do we keep spending significant
resources on strategies that don’t produce
results?
31. Do you remember the old Faberge Organic
Shampoo TV commercial?
Complete with 80’s hair, a young model
appears on the screen and begins by saying:
“I told two friends about Faberge Organic
Shampoo with pure wheat germ oil and
honey. “
She concludes by saying: “You will tell two
friends, and they’ll tell two friends, and so on
and so on and so on.”
32.
33. We rely upon word of mouth in our own
buying decisions.
78. Stories about your people
◦ faculty, students, parents and alumni
◦ Your USP’s in story form
Real stats connected to real stories
Your school
◦ Vision for the future
◦ How your school is remarkable
◦ How your school makes a life-changing difference
in students
Educational topics
Parenting topics
82. Leadership Website
Faculty and Staff SEO
Parents Blog
Alumni Email newsletter
Ambassadors Social media
Referral generation Photos
Customer service Video
Personal conversations Online reviews
Group meetings
People Tools Web-Based Tools
113. When you serve your parents or students in
an exceptional way or do something that is
memorable, this creates a moment that will
be shared by word of mouth.
116. It is better for parents to visit your school in a
one-on-one environment than to attend an
open house in the evening or on the weekend
when the school is not in session.
Every day should be an open house for
prospective families at your school.
117. Once you get a family to your campus, make
sure you have an outstanding visit program
set up for them.
An effective campus visit program should
include:
◦ Tour of campus
◦ Meeting with admissions director and administrator
◦ Review of the application process
◦ Introductions to key staff
◦ Connections with Parent Ambassadors
118. Clear signage and great first impression
Welcome sign with your name on it
Friendly welcome from receptionist
Entry area tells the story of your school
Personalized tour with parent, student and
faculty connections
Review of application process
Photo of student by welcome sign
Personal note sent immediately (email and
handwritten)
119.
120. Host a special “friend’s” day for current
students to invite their friends to spend the
day with them at your school.
The goal is to encourage and motivate
current students to focus on inviting their
friends they want to encourage enrolling in
your school, especially when students are key
to the decision!
178. 1. Opportunity to share dynamic content on
your website.
2. Increase traffic to your website.
3. Provide significant search engine
optimization (SEO) value for your website.
4. Provide a platform to share content.
5. It’s fun!
180. 1. Publish your blog once a week.
2. Don’t bury your blog on your website.
3. Make sure your blog is attached to your
website domain.
4. Use a team to strategize and write your blog
posts.
5. Don’t use your blog to sell your school.
6. Include a RSS feed, subscription option and
share/like buttons.
7. Use keywords in your posts.
200. Pictures with captions and stories
Blog posts
Video vignettes
Ask for likes
Ask questions
Summer vacation pictures
201. Ask admitted parents to post the following on
their FB page: “My children were just admitted
to XYZ School and will be attending this Fall!”
Provide a timeline photo header with a school
photo and logo in it to your parents.
218. Ask Current Parents – “What do you like best
about your school?”
Ask New Parents – “Why did you select this
school for your child?”
Ask Alumni – “How did your school prepare
you for success in college and in life?”
Ask Faculty – “What do you like best about
teaching at your school?”
Ask Seniors – “What college do you plan to
attend next year?”
219. Traditions
A Day in the Life
Lower School Students Say it Best
College Reps
Key Brand Messages
One Topic, Four Perspectives (Student,
Parent, Faculty, Alumnus)
Affordability
237. Brookwood’s BTube
page contains a variety
of videos showcasing
the life of the school.
Brookwood’s BPod page
contains a picture and
caption of the day.
254. A successful SEO strategy begins with
research to discover the keywords that your
prospective parents use to search for your
school.
◦ Use Google’s Keyword Analysis Tool
255. Competitor Keyword Research
◦ Go to their website
◦ Right click; view source
256. Every page of your website should have a
unique title that is reflective of the content
and keywords used on the respective page.
257.
258.
259. • The CSF website does not have unique
page titles or meta page descriptions for
search engine optimization.
260. Canterbury website description in a Google search:
261. Google Search: Private School in St. Petersburg
◦ Results
Google AdWords shows ads for Shorecrest and
Northside Christian.
Canterbury listed #6 behind Shorecrest, Admiral
Farragut and Keswick Christian.
262.
263. Google Search: Christian School in
St. Petersburg
◦ Results
Google Ads shows ads for Shorecrest and Northside
Christian.
Canterbury not listed on first page in search results
(appears on the second page).
264.
265. It is critical for you to focus on search engine
optimization as part of your marketing
strategy.
◦ Keyword research
◦ Page titles
◦ Page descriptions
◦ Keyword-rich content
◦ Dynamic content
266.
267. School administrators most often focus on
website design when launching a new site but
fail to focus on the most important elements
– SEO and content development.
It is critical to focus on developing content
that is:
◦ Relevant
◦ Keyword-rich
◦ Dynamic
◦ Compelling