Independent School Campaign Communications
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A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).
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• Determining the best social media channels for reach a target audience
• Establishing goals that generate results
• Building a social media audience on these channels
• Planning a marketing strategy, including content development
• Managing social media efforts with ease
Learn both the why and the how of social media and see real results!
http://strellasocialmedia.com/social-media-seminars/
Marketing yourschool
The document provides guidance on developing an effective marketing strategy and materials to attract high-quality teaching candidates. It recommends communicating a school's unique strengths and focus on student achievement. Sample marketing materials are discussed, including brochures, websites and event displays. Challenges should be addressed by also sharing strategies to overcome them. The goal is to find strong matches between teachers' skills and a school's needs to improve retention.
Plato gb learnandnetworkworkshop
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Using Social Media to Engage Your Audiences (Revised)
The document discusses using social media to engage audiences for schools and other organizations. It begins with an agenda for a presentation or workshop on the topic. It then discusses defining social media and traditional vs. social media branding communications. The bulk of the document provides guidance on developing a social media plan, including identifying goals and target audiences, engagement strategies, and specific channels to use. It also provides examples of how different schools and organizations are using social media successfully.
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Corey at Cambridge Montessori School
This document summarizes a panel discussion by Corey, a branding agency that helps organizations attract audiences through clear and meaningful brand messages and experiences. It discusses Corey's services such as website design, social media strategy, branding, and graphic design. It also lists some of Corey's clients, which include several independent schools in New England. The document then discusses trends Corey is seeing in independent K-12 schools, such as increased tuition leading families to seek both prestige and return on investment. It also provides examples of branding work Corey has done for Buckingham Browne & Nichols School and Riverbend School.
If Content is King, Visual Content is Queen
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
Branding Best Practices 101: Corey McPherson Nash
Michael McPherson presented a webinar about branding to the intellectually curious and energetic students of EXPLO's program at Yale University this summer. Drawing on relevant branding case studies from our own portfolio of work with Goodwill Industries and EXPLO itself, the presentation is a thoughtful snapshot of our philosophy, process and approach to branding.
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Expertise at Corey McPherson Nash spans numerous industries and a myriad of branding challenges. We invited participants to actually be a Corey client during this event at Design Exchange Boston on October 10, 2013.
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The document discusses the value proposition of higher education in a world with increasing online education options. It notes that some studies have found minimal skills gains from college. It also lists some of the functional benefits traditionally provided by colleges that can now be accessed online for free through venues like iTunes U, edX, Udacity, and Coursera. However, it notes that online options provide fewer emotional and social benefits. It discusses how traditional colleges and these online platforms are positioning themselves and the evolving brand landscape in online education.
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The document discusses the concept of "sprezzatura" which refers to achieving a sense of effortlessness and lack of thought in one's actions and speech. It provides examples of technologies and interfaces that exemplify this principle by being so intuitive that users can accomplish tasks without effort or conscious thought. These include applications that understand users' needs based on context, take advantage of existing platforms, and work simply and unobtrusively for the user's benefit.
Everybody Loves a Winner - AFPMA 2010
Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy.
When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.
Cater to Your Customer: Adapting User Personas to Social Engagement
The document discusses how user personas need to be adapted for social engagement. It explains that personas are traditionally used to help design products for target users, but that social media changes how users complete tasks and interact with brands. The document recommends enhancing existing personas to include social media behaviors and new personas that emerge online, and considering how social tasks can integrate with traditional tasks. Content and timing become more important factors to include when modeling user goals for social environments.
Montessori 2010 - Brand Communications and Successful Marketing
What is your school’s identity? What are its unique features and benefits? Most importantly, how would the various constituents in your community answer the above questions? With rising tuitions and increased competition, schools need to present a concise, compelling, and consistent message. Examine both traditional and new marketing tools, including social media, that will help you hone and project an accurate, positive image.
A presentation at the American Montessori Society 2010 Annual Conference by Andrea Naddaff, Partner and VP of Business Development.
UCDA Design Summit 2010 Keynote
What does it take?
by Christine Klaehn
What is the value of social media to your organization and to your brand? There are many types of brands--personal brands, commercial brands, experiential brands. Every brand makes a promise and sometimes a brand is severely damaged when the promise is an over promise (insert Tiger Woods). And sometimes, with much advice and diligence and patience, a brand, over time, rebounds and regains trust and admiration from its audiences (insert Martha Stewart). These brands, however, are made of one voice. An educational institution is made up of a chorus of voices.
We challenge the timidity that exists around social media and explore the nature of an educational brand -- its strengths, challenges, and opportunities. The goal will be to create new ideas and approaches to create something much richer than communication: engagement.
Effective Use of Social Media for Independent Schools
The document outlines Corey McPherson Nash's approach to developing an effective social media strategy and plan. It discusses identifying target audiences and goals, developing an engagement strategy to build relationships, and selecting appropriate social media channels. Corey emphasizes the importance of being authentic and engaging, listening to audiences, and adjusting plans over time based on feedback.
Using Social Media to Engage Your Audiences
1. Corey McPherson Nash discussed using social media to engage audiences by first understanding who the target audiences are and what goals and strategies will be used.
2. They recommend having authentic conversations to strengthen current audiences and engage new ones by providing remarkable content for people to discuss.
3. Organizations should monitor social media to understand their brand perception and engage with audiences by asking questions and facilitating discussions in a way that fits their culture.
Social Media and Your Business - UPDATED
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Social Media and Your business
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Independent School Campaign Communications
- 1. Campaign Communications Presented by Andrea Naddaff, Partner, Corey McPherson Nash
- 4. Who We Are
- 5. Who We Are
- 6. Who We Are
- 7. THE MESSAGE
- 11. Identity Diagram
- 20. PROCESS
- 24. CASE STUDIES
- 29. Case Study: Belmont Hill School – Campaign Logo
- 30. Case Study: Belmont Hill School – Final Logo
- 33. Case Study: Belmont Hill School – Campaign Case Brochure 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
- 34. Case Study: Belmont Hill School – Campaign Case Brochure STORY NEED FACT 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
- 35. Case Study: Belmont Hill School – Campaign Invitation 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
- 36. Case Study: Belmont Hill School – Campaign Newsletter 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
- 40. Step One: Campaign Name Opening Minds The Campaign for BB&N
- 42. Case Study: BB&N – Campaign Logo 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
- 43. Case Study: BB&N – Final Logo 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
- 44. Case Study: BB&N – Invitation & Stationery 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
- 45. Case Study: BB&N – Campaign Case Inserts 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
- 46. Case Study: BB&N – Campaign Case Brochure 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com