By now you’ve realized that social media is here to stay. It has become something many consumers interact with on a day-to-day basis and how small businesses and non-profits stand out and compete in today’s marketing landscape. However, managing social media activity can be daunting to time-starved business and non-profit owners who cannot afford to live on social media all day nor ignore it. Luckily, there are tools out there designed with people like you in mind to help manage the daily tasks of participating and managing social media activity for your brand. We’ve put together an advanced social strategy for you in this webinar that will help you save time on social media marketing and find extra time for you. In this presentation we’ll be covering: -Curating content -Social media management tools -Creating content at events -What apps can help you -The art of not over-thinking -Next steps

1. © Constant Contact 2015
FindTime toSaveTime
Advanced social media tips and tricks

2. BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer

3. Why are we here today?
Source: Fortune.com, November 2015
of businesses see increased
exposure & improved sales
from social media
90%

4. Take time now to learn,
to save time later.

5. Your time is worth money. Literally...
6
= $273.oo

6. Agenda
7
1.Curating content
2.Social media management tools
3.Creating content at events
4.There’s an app for that!
5.The art of not over-thinking
6.Next steps

7. Agenda
8
1.Curating content
2.Social media management tools
3.Creating content at events
4.There’s an app for that!
5.The art of not over-thinking
6.Next steps

8. Yourwebsite YourFacebook Yourblog
“The act of discovering, gathering,
and presenting digital content that
surrounds a specific subject matter. ”
- contentcurationmarketing.com
9

9. Plagiarism?
Not if you give credit to original source.
10

10. Who has the time?
1-3x /day 5-9x /day
Minimum
of 6x /day
total!
11

11. 12
One stop content shop.

12. 13
Build relationships.
The “You scratch my back” theory...

13. RSS Readers
save you time!

14. RSS Readers
save you time!

15. RSS Reader: Feedly
16

16. Discover content.
17
www.google.com/alerts
Thisisagreattoolto
seewho’stalking
aboutyourbusiness!
TIP
Retweetafollower
onceadaytoutilize
theircontent!
TIP
Social Media
Email Newsletters

17. Discover content.
18
www.google.com/alerts
Thisisagreattoolto
seewho’stalking
aboutyourbusiness!
TIP
Retweetafollower
onceadaytoutilize
theircontent!
TIP
Social Media
Email Newsletters

18. Discover content.
19
www.google.com/alerts
Thisisagreattoolto
seewho’stalking
aboutyourbusiness!
TIP
Retweetafollower
onceadaytoutilize
theircontent!
TIP
Social Media
Email Newsletters

19. Agenda
20
1.Curating content
2.Social media management tools
3.Creating content at events
4.There’s an app for that!
5.The art of not over-thinking
6.Next steps

20. 21
Scheduler Engagement Analytics

21. Scheduler
Engagement
Analytics
22

22. Scheduler
Engagement
Analytics
23

23. Scheduler
Engagement
Analytics
24
2. Social media management tools
ProTips
Set it…but don’t forget
it!
Scheduler
Engagement
Analytics
24

24. Scheduler
Engagement
Analytics
25

25. Scheduler
Engagement
Analytics
26

26. Scheduler
Engagement
Analytics
27

27. Scheduler
Engagement
Analytics
28

28. Agenda
29
1.Curating content
2.Social media management tools
3.Creating content at events
4.There’s an app for that!
5.The art of not over-thinking
6.Next steps

29. 30
Build your social, create content.
Use events.
Word Swag
Overgram

30. 31
Build your social, create content.
Use events.
Word Swag
Overgram

31. •PowerPoint
•Canva
•PicMonkey
•Pablo
•Pixlr
32

32. •PowerPoint
•Canva
•PicMonkey
•Pablo
•Pixlr
33

33. •PowerPoint
•Canva
•PicMonkey
•Pablo
•Pixlr
34

34. •PowerPoint
•Canva
•PicMonkey
•Pablo
•Pixlr
35

35. •PowerPoint
•Canva
•PicMonkey
•Pablo
•Pixlr
36

36. Create compelling
visual content with
simple text over
backgrounds &
images
37

37. Agenda
38
1.Curating content
2.Social media management tools
3.Creating content at events
4.There’s an app for that!
5.The art of not over-thinking
6.Next steps

38. 39

39. 40

40. 41

41. 42
ProTips
Create tabs for
each of your
clients.

42. 43
ProTips
Use Buffer
suggestions for
easy curation.

43. 44
ProTips
Pocket allows your
to save links,
videos, images &
articles to share
later.

44. Agenda
45
1.Curating content
2.Social media management tools
3.Creating content at events
4.There’s an app for that!
5.The art of not over-thinking
6.Next steps

45. Get out of your head!
46
Be curious! Be you! Be fun!

46. Agenda
48
1.Curating content
2.Social media management tools
3.Creating content at events
4.There’s an app for that!
5.The art of not over-thinking
6.Next steps

47. Next steps
49
1. Set-up an RSS Reader like Feedly or similar
2.Set-up a social media management tool
3. Start identifying content to share
4.Schedule and share curated content
5.Have fun on social! Be yourself in your posts!

48. BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer

49. Resources
51
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