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Welcome to
#HootBreakfast
800+
of the Fortune 1000
Our customers
13M+
Users worldwide
2,500+
Enterprise customers
Jaime Stein
Customer Success Executive
@jaimestein
@hootsuite
Digital
Transformation
The alignment of business to customers at every
touchpoint in their digital journey.
We’re in an era of
unimagined disruption
Source: ‘Digital Transformation’ Report, Altimeter
Social
Real-time
Mobile
2013
2005
Technological disruption
is fueling a fundamental
cultural shift
4.3B
email accounts
5.4B
social media accounts
Remember 1999?
Baby
boomers
Millennials
2011
workforce tipping
point
2026
born in an era
of social
Driven by digital natives
Photo credit: KB Photography Blog
Remember these?
60%
of people who complain
on Twitter expect a response
within an hour
Source: Twitter
Social Media is now the
second channel of choice
for college information
Source: Ruffalo Noel Levitz Study, 2015
“More than five million high net worth
North Americans are likely to use social media
to assist with financial decision-making”
-Forbes
64%
of government bodies cite citizen demands as
the primary driver of digital transformation
Source: Digital Transformation in Gov, Deloitte 2015
“41% of people said social media
would affect their choice of a specific
doctor, hospital or medical facility”
Source: Demi & Cooper Advertising
The social customer journey
EngagementAwareness AcquisitionEvaluation Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
+169% YOY
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Competitive
advantage
Improved
customer
journey
Increased
efficiency
Digital Transformation is the key to winning
Modernized
company vision
Empowered
workforce
Your employees are your
Secret Weapon
Employee advocacy enables organizations to
leverage their
employees in promoting
the company’s message.
“Advocate content and interactions are more
valuable; buyers see them as authentic
validation, not paid promotion.”
- Forrester, September 2015
Fortune 500 Brand vs. Employee Reach
Brand
Brand
~10
Average # of accounts
~10
Fortune 500 Brand vs. Employee Reach
Brand
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
X
Fortune 500 Brand vs. Employee Reach
Brand
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Fortune 500 Brand vs. Employee Reach
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
11
Average friends/account
25
Average
followers/account
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Average F500 employees collectively have ~10x more social reach than combined brand accounts
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
11
Average friends/account
25
Average
followers/account
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079
Est. reach of Brand
22,236,000
Est. reach of Entire
Workforce
The cost of those 22M impressions
would be approximately $33,000.
Are you ready for Digital Transformation?
C-Suite Marketing Selling
Employee
Engagement
Customer
Service
Thank you.
Panel Discussion
Digital Transformation:
Challenges & Opportunities in Malaysia
Moderator
Alison Ng
Customer Success Manager
Hootsuite
@AlyVds
#HootBreakfast
Panel
Chris Saniga
VP Customer Success
Hootsuite
@CSaniga
#HootBreakfast
Emily Lim
Manager Director
Lion & Lion
@LionLionDigital @Maxis
Bernard Lee
Head of Communications
Maxis

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