What is Evernote

Capture
Multiple forms of information
                                                       Organize Notes, notebooks, tags




                                    Sync
                                    Between multiple devices




Share
Via Facebook, Twitter, email, url
                                                               Search
                                                                  By keyword, title, tag
Ways to Capture
•   Keyboard
•   Camera
•   Mic / Recorder
•   Clipboard
•   Web clipper
•   Email
•   Twitter, Google Reader …
•   Note
•   Web clip
•   File
•   Image
               Native App
•   Audio      Web App/
•   Video
    …            Clipper
Blog & Knowledge Base
Evernote Trunk – Ecosystem Store




                        http://www.evernote.com/about/trunk/
Evernote Hello – Contacts with Context
Evernote Food – Relive Memorable Meals
Tapping into Multiple Horizontals / Verticals

                Education     Reader        Food    Contacts      Sketch      Snap / Clip
iPhone




                AudioMark     AP Mobile     Food      Hello       EverPaint   FastEver Snap
iPad




                   Peek      Bible Reader          Card Manager    Skitch     Duet Browser
Web / Desktop




                 StudyBlue     Clearly              Call Trunk     Skitch      BookNote
Hardware Integration

          Scans document directly into Evernote




    Record everything you hear & write with Evernote




  Create digital ink note / annotate images into Evernote
Technology
• MySQL
   – ACID properties vital for synchronization
   – Data partition
      • ~1billion notes + 2billion resource files  partitioned into 20
        million data sets (1 set/user)  20million users
   – Indexing System
      • Search beyond text into media (image, PDF, digital ink …)


• Self-run Infrastructure (no-hosting)
   – Debian64 IX System (AMD)
Free vs. Premium
                           Free           Premium                Group
Ad                  Yes             No
Monthly fee         0               $5                     $3.75 – 2~99 users
                                                           $2.5 – 100+ users
Monthly upload      60MB            1GB
Single Note size    ?               50MB
Advanced features                   •    Fast image recognition
                                    •    iOS / Android offline notebook
                                    •    Collaboration
                                         …
Quota               100,000 notes
                    250 notebooks
Observations
• Cross platform UE – similar but not the same
  – Not necessary “exactly” same
  – Customize / optimize for platform


• Focus Verticals
  – Education, Entrepreneur, Food, GTD / Productivity

Evernote

  • 2.
    What is Evernote Capture Multipleforms of information Organize Notes, notebooks, tags Sync Between multiple devices Share Via Facebook, Twitter, email, url Search By keyword, title, tag
  • 3.
    Ways to Capture • Keyboard • Camera • Mic / Recorder • Clipboard • Web clipper • Email • Twitter, Google Reader …
  • 4.
    Note • Web clip • File • Image Native App • Audio Web App/ • Video … Clipper
  • 7.
  • 8.
    Evernote Trunk –Ecosystem Store http://www.evernote.com/about/trunk/
  • 9.
    Evernote Hello –Contacts with Context
  • 10.
    Evernote Food –Relive Memorable Meals
  • 12.
    Tapping into MultipleHorizontals / Verticals Education Reader Food Contacts Sketch Snap / Clip iPhone AudioMark AP Mobile Food Hello EverPaint FastEver Snap iPad Peek Bible Reader Card Manager Skitch Duet Browser Web / Desktop StudyBlue Clearly Call Trunk Skitch BookNote
  • 13.
    Hardware Integration Scans document directly into Evernote Record everything you hear & write with Evernote Create digital ink note / annotate images into Evernote
  • 14.
    Technology • MySQL – ACID properties vital for synchronization – Data partition • ~1billion notes + 2billion resource files  partitioned into 20 million data sets (1 set/user)  20million users – Indexing System • Search beyond text into media (image, PDF, digital ink …) • Self-run Infrastructure (no-hosting) – Debian64 IX System (AMD)
  • 15.
    Free vs. Premium Free Premium Group Ad Yes No Monthly fee 0 $5 $3.75 – 2~99 users $2.5 – 100+ users Monthly upload 60MB 1GB Single Note size ? 50MB Advanced features • Fast image recognition • iOS / Android offline notebook • Collaboration … Quota 100,000 notes 250 notebooks
  • 17.
    Observations • Cross platformUE – similar but not the same – Not necessary “exactly” same – Customize / optimize for platform • Focus Verticals – Education, Entrepreneur, Food, GTD / Productivity

Editor's Notes

  • #15 http://blog.evernote.com/tech/