Evernote is a note-taking and organizing app that allows users to capture information from various sources, organize it into notebooks and tags, and access it from any device due to sync functionality. Users can capture information using their keyboard, camera, microphone, clipboard, or web clipper and can take notes, clip web pages, and store files and images. Evernote is available via native apps, web apps, and browser extensions. It offers both free and premium paid plans with additional storage and features for individuals and groups.

2. What is Evernote
Capture
Multiple forms of information
Organize Notes, notebooks, tags
Sync
Between multiple devices
Share
Via Facebook, Twitter, email, url
Search
By keyword, title, tag

3. Ways to Capture
• Keyboard
• Camera
• Mic / Recorder
• Clipboard
• Web clipper
• Email
• Twitter, Google Reader …

4. • Note
• Web clip
• File
• Image
Native App
• Audio Web App/
• Video
… Clipper

7. Blog & Knowledge Base

8. Evernote Trunk – Ecosystem Store
http://www.evernote.com/about/trunk/

9. Evernote Hello – Contacts with Context

10. Evernote Food – Relive Memorable Meals

12. Tapping into Multiple Horizontals / Verticals
Education Reader Food Contacts Sketch Snap / Clip
iPhone
AudioMark AP Mobile Food Hello EverPaint FastEver Snap
iPad
Peek Bible Reader Card Manager Skitch Duet Browser
Web / Desktop
StudyBlue Clearly Call Trunk Skitch BookNote

13. Hardware Integration
Scans document directly into Evernote
Record everything you hear & write with Evernote
Create digital ink note / annotate images into Evernote

14. Technology
• MySQL
– ACID properties vital for synchronization
– Data partition
• ~1billion notes + 2billion resource files  partitioned into 20
million data sets (1 set/user)  20million users
– Indexing System
• Search beyond text into media (image, PDF, digital ink …)
• Self-run Infrastructure (no-hosting)
– Debian64 IX System (AMD)

15. Free vs. Premium
Free Premium Group
Ad Yes No
Monthly fee 0 $5 $3.75 – 2~99 users
$2.5 – 100+ users
Monthly upload 60MB 1GB
Single Note size ? 50MB
Advanced features • Fast image recognition
• iOS / Android offline notebook
• Collaboration
…
Quota 100,000 notes
250 notebooks

17. Observations
• Cross platform UE – similar but not the same
– Not necessary “exactly” same
– Customize / optimize for platform
• Focus Verticals
– Education, Entrepreneur, Food, GTD / Productivity