Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf. http://hootsuite.com | http://tractionconf.io

2. Digital
Transformation
The alignment of business to customers at every
touchpoint in their digital journey
@HootPenny

3. We’re in an era of
unimagined disruption

4. Mobile
2015
2005

5. Social

6. Real-time

7. This represents
not just a shift in technology
but also a fundamental
cultural shift

8. You Know This

9. The Social Customer Journey
EngagementAwareness AcquisitionEvaluation Advocacy
digital
physical

10. Leads
Personas
Prospects
Consumers
Target Audiences
Customer Segments
Humans

11. Listen & Learn

12. Engage

13. @accorhotels

14. Social
Customer Centered
Authentic
Listen & Learn
Engage

15. Digital Transformation 2020
What’s next?
@HootPenny #SocialScale

16. Thank You
@HootPenny