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My $0 Growth Experiments That Added Thousands of App Users

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Max Pelzner
Max Pelzner

The document outlines growth strategies used by the Yoroomie team to launch their roommate matching app to 1,000 users with no marketing spend. They created fake user profiles on platforms like Craigslist, Facebook groups, and Quora to generate leads and direct people to the Yoroomie app. By automating posts and responses using tools like IFTTT and Hootsuite, they built a database of over 5,000 housing leads. These targeted growth tactics allowed for rapid saturation and user conversion in new markets. The strategies outlined could be optimized to scale other apps through highly targeted and engaged user acquisition.

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Growth Initiatives
Presentation Outline • The goal is to identify acquisition, engagement, and retention strategies from Yoroomie App launch. • The following presentation will provide for a high- level overview of initiatives executed by the Yoroomie team.
The Product- Discover & Message Roomies
Yoroomie Launch to 1k Users
How We Got There With Growth Hack and No Spend ($0) • We are very methodical in how we work and create frameworks around everything we do. We believe in constantly refining and optimizing. • Tools we use : • Slack, Trello, IFTTT/Zapier, Hootesuite, Google docs/gmail, and a few other internal tools to automate our efforts. • Twitter • Feedly • Craigslist • Facebook groups • Quora • Campus initiatives
“looking for a roommate”
Twitter
Feedly • We used www.feedly.com for rss feed of industry news from Curbed LA, SF, NYC and Zillow, etc
 • We scheduled Facebook and Twitter posts through Hootsuite.
Craigslist GUY #2 bio I am into tech, a foodie, and also love the outdoors. I am looking for someone with similar interests and a stable job. GUY #1 bio 20’s male, into music, and hanging out with my friends. I’m usually out of the place because of studio time. Looking for someone that can pay rent on time and is cool to be around. GUY #3 bio I’m a travel and style blogger. Looking to find someone that shares the same interests as me and can pay rent on time. Feel free to send me a message to talk more GIRL #2 bio Female fashion blogger. I earned a degree from FIDM. Started a few blogs in my spare time. I really want to find someone that is nice and fun to be around, and who can pay rent on time. Feel free to send me a message! :) GIRL #1 bio 20’s female, love music and art. I love hanging with my friends on the the weekend. I'm usually always out on the weekdays because I’m in studiotime, but feel free to send me a message to chat more. Looking for someone that can pay rent on time and is cool to be around. 250+ active profile listings on Craigslist in LA, SF, NYC, etc.
Craigslist Automated inbound emails from IFTTT on new Craigslist listings Inbound emails from our fake profiles on Craigslist
Building A Massive Craigslist Lead Database Snapshots of IFTTT Google docs based on geolocation 5k+ database of active listings
Facebook Groups A presence in 60+ Facebook roommate groups around the world = 100k+ targeted social reach
Quora - https://www.quora.com/Roommates# - https://www.quora.com/Apartments-and- Flats - https://www.quora.com/Apartment-Rentals - https://www.quora.com/Craigslist Links to questions, then answer. Groups
Campus Initiatives Email database of USC, UCLA, LMU, and Pepperdine Frat & Sorority presidents.
How Does This Fit Into Scaling Other Apps? • We created growth engines that can be optimized to scale a pre-existing market and easily and methodically enter a new market with a large initial saturation and conversion. • We performed initial launches into multiple countries and in Europe used the craigslist strategy to generate hundreds of users in one city within hours.
Our Godview (Results)
What Does This Equate To? • Acquisition efforts are highly targeted • Hyper-engaged users
Thanks For Viewing! Our team has launched multiple apps that have quickly scaled to hundreds of thousands of active users. You can view more of our work at www.thinkbox.io or tweet at us @thinkboxmakes and my personal Twitter is @WhoIsMaxpelzner.

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My $0 Growth Experiments That Added Thousands of App Users

  • 2. Presentation Outline • The goal is to identify acquisition, engagement, and retention strategies from Yoroomie App launch. • The following presentation will provide for a high- level overview of initiatives executed by the Yoroomie team.
  • 3. The Product- Discover & Message Roomies
  • 5. How We Got There With Growth Hack and No Spend ($0) • We are very methodical in how we work and create frameworks around everything we do. We believe in constantly refining and optimizing. • Tools we use : • Slack, Trello, IFTTT/Zapier, Hootesuite, Google docs/gmail, and a few other internal tools to automate our efforts. • Twitter • Feedly • Craigslist • Facebook groups • Quora • Campus initiatives
  • 6. “looking for a roommate”
  • 8. Feedly • We used www.feedly.com for rss feed of industry news from Curbed LA, SF, NYC and Zillow, etc
 • We scheduled Facebook and Twitter posts through Hootsuite.
  • 9. Craigslist GUY #2 bio I am into tech, a foodie, and also love the outdoors. I am looking for someone with similar interests and a stable job. GUY #1 bio 20’s male, into music, and hanging out with my friends. I’m usually out of the place because of studio time. Looking for someone that can pay rent on time and is cool to be around. GUY #3 bio I’m a travel and style blogger. Looking to find someone that shares the same interests as me and can pay rent on time. Feel free to send me a message to talk more GIRL #2 bio Female fashion blogger. I earned a degree from FIDM. Started a few blogs in my spare time. I really want to find someone that is nice and fun to be around, and who can pay rent on time. Feel free to send me a message! :) GIRL #1 bio 20’s female, love music and art. I love hanging with my friends on the the weekend. I'm usually always out on the weekdays because I’m in studiotime, but feel free to send me a message to chat more. Looking for someone that can pay rent on time and is cool to be around. 250+ active profile listings on Craigslist in LA, SF, NYC, etc.
  • 10. Craigslist Automated inbound emails from IFTTT on new Craigslist listings Inbound emails from our fake profiles on Craigslist
  • 11. Building A Massive Craigslist Lead Database Snapshots of IFTTT Google docs based on geolocation 5k+ database of active listings
  • 12. Facebook Groups A presence in 60+ Facebook roommate groups around the world = 100k+ targeted social reach
  • 13. Quora - https://www.quora.com/Roommates# - https://www.quora.com/Apartments-and- Flats - https://www.quora.com/Apartment-Rentals - https://www.quora.com/Craigslist Links to questions, then answer. Groups
  • 14. Campus Initiatives Email database of USC, UCLA, LMU, and Pepperdine Frat & Sorority presidents.
  • 15. How Does This Fit Into Scaling Other Apps? • We created growth engines that can be optimized to scale a pre-existing market and easily and methodically enter a new market with a large initial saturation and conversion. • We performed initial launches into multiple countries and in Europe used the craigslist strategy to generate hundreds of users in one city within hours.
  • 17. What Does This Equate To? • Acquisition efforts are highly targeted • Hyper-engaged users
  • 18. Thanks For Viewing! Our team has launched multiple apps that have quickly scaled to hundreds of thousands of active users. You can view more of our work at www.thinkbox.io or tweet at us @thinkboxmakes and my personal Twitter is @WhoIsMaxpelzner.