The document outlines strategies for enhancing developer relations programs, emphasizing active listening to customers, building brand awareness, and aligning marketing efforts with clear goals. It suggests collaborating with community leaders, optimizing resources, and utilizing data for continuous improvement. Additionally, it highlights the importance of training evangelists and maintaining a strong understanding of audience needs to achieve effective marketing outcomes.

1.
Accelerate
Your
Developer
Relations
Program
Series
By:
Wayne
Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

2. ¡ Actively
listening
to
your
customers
¡ Listen
to
what
your
community
has
to
say
§ Organizers
§ Developers
§ Product
Managers
§ Designers
§ Executives
§ End-­‐users
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

3. ¡ Build
brand
awareness
§ Set
realistic
goals
§ Invite
the
press
§ Bring
the
“titans”
§ Bring
customers
(champions)
¡ What
are
you
doing
vs.
your
competitors
¡ Spend
and
allocate
carefully
¡ Be
cautious
§ “Everyone
else
is
doing
it
trap”
¡ Promote
actively
§ Everyone
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

4. ¡ Bring
your
message
to
a
wider
audience
§ Engage
your
audience
§ Setup
1-­‐on-­‐1
time
§ Bring
your
customers
(champions)
¡ Become
a
regular
sponsor
¡ Optimize
your
goals
and
ROI
¡ Collaborate
with
other
sponsors
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

5. ¡ Understand
what
key
points
attract
people
to
your
audience
§ Collect
data
or
survey
attendees
§ Understand
if
you
delivered
§ What
could
you
have
improved?
¡ Use
the
“Scientific
Method”
¡ Move
quickly
on
your
findings
and
optimize
your
marketing
efforts
¡ Share
your
findings
with
the
team
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

6. ¡ Meet
with
community
leaders
/
organizers
¡ Collaborate
on
events
to
expand
mutual
goals
¡ Identify
top
50
organizers
for
different
target
groups
¡ Suggest
content
and
always
be
willing
to
participate
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

7. ¡ Design
different
hand
outs
for
your
audience
§ Add
strong
call-­‐to-­‐actions
§ Show
your
value
and
results
quickly
§ Perform
blink
test
§ Think:
Is
it
scrap
or
cash
worthy?
§ Share
customer
testimonial
§ Humanize
your
POC
§ Is
it
great
or
good
enough?
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

8. ¡ Evangelists
are
your
sales
force
§ Training
them
quarterly
with
professional
help
§ Hire
public
speakers
and
gurus
¡ Develop
knowledge
management
resource
¡ Make
sure
everyone
knows
the
same
information
¡ Categorize
your
evangelists
and
responsibilities
to
help
you
with
your
marketing
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

9. ¡ Know
your
Evangelist
team
¡ Recommend
clear
guidance
and
goals
to
improve
weaknesses
and
capitalize
opportunities
of
your
team
¡ Set
goals
and
raise
the
bar
on
new
hires
¡ Balance
your
evangelist
teams
for
your
target
market
¡ Identify
leads
for
your
program
and
strengthen
your
area
of
improvement
Strengthen
Weakness
Threat
Opportunity
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

10. ¡ Always
market
with
an
intention
to
meet
your
goals
but
remember
to
learn
and
active
quickly
on
findings
¡ Pivot
if
you
are
not
getting
traction
¡ Always
be
action-­‐
orientated
¡ To
stay
above
the
water,
Keep
swimming
Ideas
Build
Product
Measure
Data
Learn
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

11. ¡ Never
waste
money
without
a
realistic
objective
¡ Always
look
for
ways
to
save
on
your
budget
¡ Understand
where
to
save
without
compromising
quality,
audience
experience
and
more
¡ Know
your
target
audience
ROI
per
event
or
conference
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

12. Contact
information
¡ Wayne
Chen
¡ Wayne@PocketSquareMedia.co
¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!