Content marketing is a long-term strategy that builds strong relationships with an audience through consistently delivering well-written and relevant content. While some see it as a new approach or one that instantly produces results, effective content marketing focuses on quality over quantity, works for both new and old companies, and involves strategically sharing content through appropriate channels to reach the intended audience.

1. Content marketing:
The keys to success

2. What it is:
• A long-term strategy
• Builds strong relationships with your audience
• Well-written
• Relevant
• Delivered consistently

3. But content marketing isn’t always well
understood

4. One common misconception is that it’s a
new approach to marketing

5. People also sometimes think it produces instant
results

6. Content marketing isn’t just about
• Touting a product or service
• Being trendy – it works for ‘old
school’ companies, too
• Quantity – quality counts more
• Blog posts
• Producing content – how will
you share it? And with whom?

7. Is there anything about content marketing
that surprised you at first?