10 Developer Relations Marketing Tips – Part 1 By Wayne Chen

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Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 1 of Developer Marketing Relations.

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10 Developer Relations Marketing Tips – Part 1 By Wayne Chen

  1. 1.  Accelerate  Your  Developer  Relations  Program  Series  By:  Wayne  Chen  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  2. 2. ¡  Developers  are  your  professional-­‐friends  §  Set  a  goal  to  meet  x#  at  each  event  §  Note  at  least  2  things  about  each  person.  Spend  5  –  10  minutes  per  person  §  Share  your  card  and  move  on.  Be  sure  to  shoot  them  a  note  within    24  hours  §   Ask  if  it  is  okay  to  add  to  your  distribution  list  §  Drop  them  a  friendly  note  and  thank  them  for  their  time  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  3. 3. ¡  What  makes  your  product  faster  and  better?    ¡  How  easy  is  it  to  integrate?  ¡  Signup  time  required  §  Average  time?  ¡  What  is  the  basic  technical  knowledge  required?  ¡  Why  should  I  care?  §  Communicate  in  10-­‐15  seconds  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  4. 4. ¡  Refine  your  pitch  and  get  feedback!  §  Does  it  sound  too  much  like  “You”  focused?    ¡  Story  time  §  Tell  Them  §  Tell  Them  What  You  Told  Them  §  Tell  Them  Again!  ¡  Go  for  the  win  –  ask  them  to  signup  right  now  ¡  Follow  up  on  experience  and  collect  feedback  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  5. 5. ¡  Create  different  pitches  for  different  personas:  §  Developers  §  Marketers  §  Product  Managers  §  Executives  §  The  Media  ¡  Provide  the  right  collateral  and  call-­‐to-­‐action    © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  6. 6. ¡  Go  after  friends  of  friends  ¡  Ask  friends  or  the  organize  to  introduce  you  to  key  people  that  might  find  your  service  useful  §  Companies  §  Decision  makers  §  developers  ¡  Be  sure  to  thank  your  friend  or  point-­‐of-­‐contact!  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  7. 7. ¡  Spend  at  least  5%  of  time  helping  others  §  Build  relationships  ¡  Brainstorm  with  other  evangelist  or  community  managers  §  Be  friend  and  ask  them    ¡  Re-­‐invest  in  the  community  §  Sponsor  events  §  Give  away  good  prizes  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  8. 8. ¡  They  are  your  elites  §  Likes  you  and  your  services  §  Will  defend  and  advocate  for  your  product  §  Has  you  on  speed  dial  ¡  Share  news  with  them  regularly  ¡  Make  them  your  beta  product  testers  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  9. 9. ¡  The  giveaway  should  be  something  related  to  your  industry  §  Logo  on  pens  are  typical  (must  work!)  ¡  Think  practical  and  useful  –  don’t  waste  your  money  on  unnecessary  items  like  gum!  ¡  Don’t  give  without  getting  something  in  return  §  Collect  contact  information  –easy  and  fun  §  Disclose  what  you  plan  to  do  ¡  Always  pair  it  with  a  call-­‐to-­‐action  or  product  collateral  §  Hand  it  to  them  together  not  leave  it  out  for  them  to  pick  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  10. 10. ¡  Be  at  the  event  early  §  1  hour  to  network  §  Personal  time  ¡  Ask  the  organizer  who  they  think  you  should  talk  to  at  the  event  ¡  Let  the  community  know  if  you  are  going  to  be  there  early  ¡  Stay  later  when  possible  §  Let  the  audience  know  that  you  will  be  around  until  a  certain  time    §  Broadcast  alternative  methods  to  connect  via  email  or  twitter  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  11. 11. ¡  Use  it  for  your  email  drip  marketing  campaigns  ¡  Categorize  developers  by  types:  §  Java,  Android,  iOS  and  JavasScript  §  Years  of  experience  §  Current  tech  interests  ¡  Identify  their  company  type  ¡  Name,  role    and  responsibility  ¡  Location  and  size  ¡  Division  and  influence  ¡  Set  email  update  frequency  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  12. 12. Contact  information  ¡  Wayne  Chen  ¡  Wayne@PocketSquareMedia.co  ¡  www.PocketSquareMedia.co  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

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