Social media campaign is necessary when you have a goal you hope to achieve online and here is how to set up a campaign

1. Social Media
Campaign
A Social Media Campaign is a coordinated
marketing effort to reinforce or assist with a
business goal using one or more social media
platforms

3. Setting up Social Media Campaign
Social Media Campaign Goals ❖ Improve Brand Awareness
❖ Connect with Audience
❖ Increase website traffic
❖ Drive sales

4. Creating a Social Media
Marketing Campaign
A. Research your competitors
➢ Which companies are similar to yours and already have successful social media
accounts?
➢ Which companies have campaigns that you know did well?
➢ Do the companies you are reviewing typically conduct giveaways, contests, or live
videos?
➢ What is engagement like on their social posts?

5. Creating a Social
Media Marketing
Campaign
B. Craft your Strategy
1. Appeal to your target audience
➢ Who are you trying to reach?
➢ How would you classify your target audience?
➢ What are you hoping this campaign will achieve for your company and your audience?
➢ How can you create continued engagement with your followers throughout your campaign?

6. Don’t lose sight of
who you are trying
to connect with
and why.

7. Ways to appeal to your target
audience on social media
➔ Consider current trends
➔ Be informative
➔ Create unique and compelling visual content
➔ Engage with your audience
Use Google Barometer

8. Craft your
strategy ……
Cont.
2. Choose content type & format
3. Manage your result - google analytics
➢ The amount of overall campaign traffic,
➢ How many new followers that you attract (as well
as how many followers you lose),
➢ Your level of engagement,
➢ Changes in website traffic, and any change in
sales.

9. Craft your strategy
…… Cont.
C. Promote your content
➢ Promote one message throughout your campaign.
➢ Balance your promotional and non-promotional
content.
➢ Ensure your content is unique to your business.
➢ Engage with your audience regularly.
➢ Create a unique hashtag for your campaign.
➢ Automate your content with scheduling software.
➢ Use live stream to your advantage.

10. Great Facebook
Advertising
❖ Is Visual
❖ It is Relevant
❖ It include enticing Value
Proposition
❖ It has a clear CTA

11. Facebook Ads
Facebook Ads targets a group of
Facebook users that all share similar
characteristics, and placing your ad on
these users' News Feeds or right column.

13. ❖ Create an audience
➢ Location
➢ Age
➢ Sex
➢ Language spoken
➢ Interest and behaviour
➢ Their connection to other business related pages on facebook
❖ Lookalike Audience
Permits Facebook to create an audience for you that best resembles a particular "source."

14. Facebook Ad Placements.
1. Right Column
➢ it appears on the right side of
a user's Facebook News Feed
➢ We often see less expensive
clicks and conversions when
using these ads.

15. Facebook Ad Placements.
2. Desktop News Feed
➢ This type of ad appears
directly in a user's News Feed
➢ these ads have a higher
engagement rate than right
column ads.

16. Facebook Ad Placements.
3. Mobile News Feed
➢ Ads appears in the user's
mobile News Feed
➢ Displays like an organic post

17. Ads Format
Photo Ads
Can be used :
➔ When you want to
drive people to your
site.
➔ When you need to
create an ad in
minutes.
➔ When you want to
raise awareness of
products
Photo Ads Best Practice
❏ Show people using
your product
❏ Remember less text
is more
❏ Have a single focal
point
❏ Maintain visual
consistency
❏ Use high resolution
images
❏ Experiment with
visuals
News Feeds image
resolution
1080 x 1020

18. Ads Format
Video Ads
Can be used :
➔ Short or long
➔ Short
◆ Short videos & Gif
◆ Vertical video
◆ Instagram story
◆ Carousel
◆ Collection
◆ In-stream video
Best mobile video has 4
things in common
❏ They capture
attention early
❏ They make the
message clear and
straight away
❏ They are designed
for sound off but
still delight with
sound on
❏ They are frame for
impact
78% of mobile data will be
video by 2021- Facebook IQ

19. Ads Format
Messenger Ads
10 billion messages are exchange
between people and business
every month - Facebook IQ
Can be used :
➔ Can reach more people with
ads on messenger
➔ Capture people attention
➔ Start conversation
➔ Retarget customers

20. Ads Format
Slideshow Ads
Can be used :
➔ create an immersive
experience quickly.
➔ make great ads
directly from your
Page or phone.
➔ simplify a complex
process or narrative.
➔ need to reach people
with slower
connections.
Best Practice
❏ Highlight your
benefits
❏ Show off your
products
❏ Show how it works
❏ Tell your business
story