The document provides guidance on conducting a competition analysis as part of developing a marketing strategy. It outlines key objectives such as understanding the competitive landscape and developing a SWOT (strengths, weaknesses, opportunities, threats) analysis. The document then discusses in detail how to identify a company's strengths, weaknesses, opportunities, threats and compares these to competitors. It also describes different types of competitors a company may face such as direct, indirect, replacement or potential competitors. The overall aim is to help companies develop a plan to outperform competitors.
How To Conduct a Market Analysis - SD Forum's Crafting A Fundable Roadmap For...Steve Tennant
How to conduct market analysis - a roadmap for startups. Presented at Software Development Forum March 31, 2009. Steve Tennant, Tennant Consulting, www.tennantconsulting.com. Tip of the hat to Scott Schwertly from Ethos3 Communications for "Meet ____" presentation format.
ProductCamp Toronto 2012 Re-Engineering Your Sales ProcessProductCamp Toronto
This session at ProductCamp Toronto 2012 was a "kitchen table conversation" on understanding the key elements of your sales process and how you can optimize for success.
How To Conduct a Market Analysis - SD Forum's Crafting A Fundable Roadmap For...Steve Tennant
How to conduct market analysis - a roadmap for startups. Presented at Software Development Forum March 31, 2009. Steve Tennant, Tennant Consulting, www.tennantconsulting.com. Tip of the hat to Scott Schwertly from Ethos3 Communications for "Meet ____" presentation format.
ProductCamp Toronto 2012 Re-Engineering Your Sales ProcessProductCamp Toronto
This session at ProductCamp Toronto 2012 was a "kitchen table conversation" on understanding the key elements of your sales process and how you can optimize for success.
SVPMA: Elevating from Consumer to Mission Critical ValueSVPMA
SVPMA March 2014 Monthly event:
“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk
Read more: http://svpma.org/2014/03/march-2014-event-2/
Connecting the Dots: Decision Making for Next-Generation ProductsSVPMA
Connecting the Dots: Decision Making for Next-Generation Products : Vanee Pho, Senior Product Manager, Life Technologies at SVPMA Monthly Event August 2013
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
Entrepreneurship 2: Executive Summary & Business PlanBernard Leong
Lecture 2 focus on the executive summary and business plan, providing some basic outline to how one can construct the elements of the business plan: introduction, technology/product/service, team, marketing, business strategy, operations, financials & exit strategy. This is a series based on a course "MPS 812: Entrepreneurship" I have been teaching in School of Physical & Mathematical Sciences, Nanyang Technological University.
Discover Ways to Build Better Products thru Optimal Customer FeedbackSVPMA
Presentation by Greg Ryan at SVPMA Monthly Event March 2013: Using Customer Research and Feedback Processes for existing and future Products and Services and using this information for Improvement or build new products
24 key practices for creating and delivering globally competitive products & ...CompellingPM
The history of innovation and new products includes many examples of “supposedly great ideas” that were never able to achieve commercial success. The key reason is that these products were driven by an internal focus and then the companies hoped that marketing and sales could figure out to whom they could sell it. While occasionally successful, this approach is not a recipe for long-term growth and success.
The proven approach for achieving this success is by creating and delivering market-driven products and services. To do this, companies must consistently do the following:
• Identify a Compelling Market Opportunity – identify a problem that is significant enough that many buyers are willing to pay money to solve it.
• Deliver a Compelling Solution – deliver a competitive and differentiated solution in a timely manner that solves the market problem.
• Build a Compelling Market Development Strategy – create market messages and conduct appropriate marketing activities that resonate with the buyers in the target market, motivating them to solve their problem by purchasing the products/services.
There are 24 Key Practices that have been identified that, when appropriately implemented, ensure that companies have a consistent and repeatable methodology for delivering market-driven products and services that lead to commercial success.
So you have built an amazing early stage life science company. Now you need to explain it. This panel will cover how to concisely communicate a company’s value proposition to investors in a variety of formats including the elevator pitch, an angel presentation and a VC meeting.
SVPMA: Elevating from Consumer to Mission Critical ValueSVPMA
SVPMA March 2014 Monthly event:
“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk
Read more: http://svpma.org/2014/03/march-2014-event-2/
Connecting the Dots: Decision Making for Next-Generation ProductsSVPMA
Connecting the Dots: Decision Making for Next-Generation Products : Vanee Pho, Senior Product Manager, Life Technologies at SVPMA Monthly Event August 2013
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
Entrepreneurship 2: Executive Summary & Business PlanBernard Leong
Lecture 2 focus on the executive summary and business plan, providing some basic outline to how one can construct the elements of the business plan: introduction, technology/product/service, team, marketing, business strategy, operations, financials & exit strategy. This is a series based on a course "MPS 812: Entrepreneurship" I have been teaching in School of Physical & Mathematical Sciences, Nanyang Technological University.
Discover Ways to Build Better Products thru Optimal Customer FeedbackSVPMA
Presentation by Greg Ryan at SVPMA Monthly Event March 2013: Using Customer Research and Feedback Processes for existing and future Products and Services and using this information for Improvement or build new products
24 key practices for creating and delivering globally competitive products & ...CompellingPM
The history of innovation and new products includes many examples of “supposedly great ideas” that were never able to achieve commercial success. The key reason is that these products were driven by an internal focus and then the companies hoped that marketing and sales could figure out to whom they could sell it. While occasionally successful, this approach is not a recipe for long-term growth and success.
The proven approach for achieving this success is by creating and delivering market-driven products and services. To do this, companies must consistently do the following:
• Identify a Compelling Market Opportunity – identify a problem that is significant enough that many buyers are willing to pay money to solve it.
• Deliver a Compelling Solution – deliver a competitive and differentiated solution in a timely manner that solves the market problem.
• Build a Compelling Market Development Strategy – create market messages and conduct appropriate marketing activities that resonate with the buyers in the target market, motivating them to solve their problem by purchasing the products/services.
There are 24 Key Practices that have been identified that, when appropriately implemented, ensure that companies have a consistent and repeatable methodology for delivering market-driven products and services that lead to commercial success.
So you have built an amazing early stage life science company. Now you need to explain it. This panel will cover how to concisely communicate a company’s value proposition to investors in a variety of formats including the elevator pitch, an angel presentation and a VC meeting.
Most businesses that need to select a target segment of the market will need this kind of elementary analysis in the first place. The framework also gives the highlights of each segment and the strategy that needs to be employed for winning in that segment. The framework and the strategy are given in a very concise manner. The user may apply it differently based on the particular strategic needs of the organization or the business.
The Changing Rules of Customer Engagement - WhitepaperMadhuranath R
The last decade saw the emergence of two major trends that impact businesses. Firstly, mobile devices have moved out of the pockets of users into the living room, to the workplace and beyond changing the way people connect and conduct business. Secondly, the rate of technology adoption has accelerated rapidly as compared to a decade ago. This means, businesses cannot ignore consumerization and will need to adapt to these changing trends faster than ever before.
Further four phenomena have emerged from these macro trends that are changing the rules of customer engagement for brands - Social, Mobile, Data, Cloud. While these phenomena may appear to challenge businesses, they also offer a tremendous opportunity for transforming the way they do business. When leveraged effectively, they enable organizations to reap the benefits of the explosive trends and gain competitive advantage. This whitepaper
discusses these trends in detail with examples of how to take advantage of these changing rules of customer engagement for sustained business agility and rapid growth.
19th Global marketing competition 2014- Spain Robin Garg
Second Place in the World while representing Asia-Oceania in an Automobile simulation competition organized by Santender and ESIC Business School, Spain. This PPT describes our entire business strategy adopted to build the company during the competition.
The OnePlus company was founded on 16 December 2013 by former Oppo vice president Pete Lau. According to government documentation, the only institutional stockholder in OnePlus is Oppo, although Lau has denied that OnePlus is a wholly owned subsidiary of Oppo.[2] The company's main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "never settle" for the lower-quality devices produced by other companies. Lau explained that "we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use."[3][4] He also showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality products with simplistic, user-friendly designs.[3] Continuing Lau's association with the platform from the Oppo N1,[4] OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products' Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.[5][6]
The company unveiled its first device, the OnePlus One, on 23 April 2014.[3] In December 2014, alongside the release of the OnePlus One in India exclusively through Amazon, OnePlus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centres across India.[7] Sales of the device in India were halted following a temporary injunction granted to Micromax Mobile, alleging that it violated its exclusive rights to distribute Cyanogen-branded products in South Asia as part of a new joint venture and that its agreement superseded the agreement it had established with OnePlus. The company disputed the arguments, noting that its Cyanogen-based software was different than that of Micromax's, and argued that the exclusivity agreement only meant that Cyanogen could not partner with any other company based in India, and did not inhibit the ability for OnePlus to market its products in the country with its trademarks.[5][8] One Plus developed a new android custom rom named Oxygen OS. The new shipment of OnePlus One also removed the Cyanogen Logo from its back and box in order to simplify production lines.
OnePlus disembarked in South-East Asia partnering with Lazada Indonesia on 23 January 2015 and is expected to expand during this year throughout the region.
In 2014, OnePlus hired Han Han as the product ambassador in China.[9]
On 9 March 2014 the company decided to expand its operations to all European Union countries, serving now over 35 countries and regions all over the world.
how to find online competitors? Identifying competition is one of the key area for planning digital marketing strategy for business. The presentation deals with how to identify competitors, key metrics to analyze and digital tools to accomplish analysis
A marketing campaign can drive revenue increase or drive customers away. Make sure you have its elements right before sending it out.
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Propuesta de Plan de Marketing elaborada para una agencia de publicidad que lleva la promoción de los centros de Primark en España. Trabajo elaborado junto a mi compañero del IE - Carlos Morales (@cmorales)
Best Practice Guide - Marketing Strategy - Consumer Market Analysis By Wayne ...Wayne Chen
An overview of the consumer marketing analysis for your marketing strategy. Great for entry level marketer, product marketing, and senior marketing executives. Learn to develop your consumer profile.
The Next Generation of Talent Management Strategy: Pay for TalentHuman Capital Media
Pay for performance is an accepted model for many organizations, but is it effective or shortsighted? Does it drive the right behavior and focus on the key people you must retain? How do you tie in potential, risk of losing someone, etc., into the overall reward process?
In this session, Jan Brockway, director of product management for talent management at ADP and a long-term HR practitioner, and Robert Mattson, director of talent management marketing at ADP, will discuss the advanced concepts of pay for talent, which might include pay for potential and how and where performance, succession/talent assessment and compensation information can be used across HR processes. Attendees will learn:
• Pay for talent: What is it really, how can it impact an organization and what are the keys to making it successful?
• The links between performance, succession, talent assessment and compensation.
• Keys to successful implementation: Gotchas, change management and success.
Integrating Testing & Optimization into your Digital Marketing Effortskmcroberts
A/B and multivariate testing are powerful approaches to improve the customer experience and business effectiveness of your digital marketing efforts. But before you can get started, your organization must embrace a data-driven marketing mindset. Learn what it takes to get there and how to get started with testing.
Developing Resilience - Leading Talent in the 21st CenturyHuman Capital Media
Why does resilience matter? Resilient leaders are capable of moving forward in the face of seemingly insurmountable obstacles, extracting more value from their teams and taking mistakes or failures and turning them into experiences that drive positive change for the future.
LeveragePoint discusses the downsides of relying too heavily on a cost/price control approach. We'll show a recent case example of a company facing the dilemma of stagnant growth - and how a value-based marketing and sales approach will save it.
Dezepresentatie gaat over de veranderingen in onze maatschappij en de hiermee gepaard gaande ontwikkeling over het anders organiseren van werk "Het Nieuwe Werken".
Software Agility - Necessary...but not SufficientTathagat Varma
My presentation at Agile Tours 2012 at Bangalore. In this presentation, I have taken a hard look at how the basic agile adoption appears to be rather ineffective in the face of today's problems that are much more complex, dynamic and uncertain. I outline hat I consider as inadequacies of agility as we understand today. I also discuss Lean Startup framework as a better way to address some of these shortcomings. Feedback welcome...
Counterproductive behaviors carried over from Avaya's heritage created challenges for their future growth. In 2008, the organization undertook a culture transformation initiative to align their values, systems and processes to great results.
At the Advertising Research Foundation’s 2011 Annual re:think convention, Stan Sthanunathan VP, Marketing Strategy & Insights for The Coca-Cola Company gives a presentation on how research must change to promote growth. The presentation shows how CEOs and companies can embody creative leadership, build operating dexterity, and reinvent customer relationships. The presentation discusses the implications of doing the above mentioned.
Think of yourself as a business!Just as a successful business develops and executes a business plan, professional business leaders should do the same for themselves.
30 Famous Freemasons & Their Contributions To The WorldWayne Chen
Check out the 30 Famous Freemasons that you should know about. Freemasonry. Inventors. Educators. Astronauts. Athletes. Movie Starts. Producers. Entrepreneurs. Founders.
Applying Porter’s Five Forces To Your Business & Product by Wayne Chen Pocket...Wayne Chen
Learn how to quickly apply Michael Porter's Five Forces for your business and product strategy to capitalize in the market today. By Wayne Chen @MobiWayne @WayneChenNY @PocketSQRMedia www.pocketsquaremedia.co
10 Developer Relations Marketing Tips – Part 2 of 4 By Wayne ChenWayne Chen
Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 2.
10 Developer Relations Marketing Tips – Part 1 By Wayne ChenWayne Chen
Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 1 of Developer Marketing Relations.
Adapt For International Marketing For Your Business By Wayne ChenWayne Chen
Adapt your product and marketing strategy for local markets. Win your local customers with the right business strategy. Avoid pitfalls. PocketSquareMedia.co
10 Tips To A Great Mobile Website By Wayne ChenWayne Chen
10 Great Tips To Get You Started With Your Mobile Website Project. Perfect for marketers and product managers who wants to maximize their time and avoid pitfalls.
What Is Good Public Relations By Wayne Chen - Avoiding PR TrapsWayne Chen
A crash course into the world of public relations and tips to avoid the traps. Great for marketers, public relations specialist and anyone interested in spinning their story. Pocketsquaremedia.co
How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne ChenWayne Chen
A quick overview on how to leverage Cost Per Action within the affiliate marketing space. Perfect for marketers and CMOs who are looking to learn new marketing strategies. Pocketsquaremedia.co
Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne ChenWayne Chen
10 Reasons Why You Need To Have A Content Marketing Strategy. Perfect for Marketers and CMOs who are looking to differentiate their companies from the competition and generate leads. Pocketsquaremedia.co
Best Practice Guide - Marketing Strategy - Distribution Channel By Wayne C…Wayne Chen
An overview of the distribution channel for your marketing strategy. Learn to understand how to pick your distribution, how to sell, the profit margins, relationship building, and internet - ecommerce distribution.
Best Practice Guide - Marketing Strategy - Market Analysis By Wayne ChenWayne Chen
An overview of the marketing analysis for your marketing strategy. Great for entry level marketer, product marketing, and senior marketing executives. Learn to develop your marketing analysis plan.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/