Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
The Unintended Outcomes of Unconscious Bias in Performance ManagementInsideOut Development
Managers' performance reviews of employees are often unreliable and biased. Unconscious biases can account for 61% of a performance rating reflecting the manager, not the employee. The document discusses six common biases: the halo effect, horns effect, recency bias, similarity bias, contrast bias, and conformity bias. It provides examples of how each bias might influence ratings and recommends practices like using evaluation matrices, frequent check-ins, and customized evaluations to design performance management systems that minimize the effects of these biases.
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
Learn tips on how to provide the best experience and build strong relationships with your customers. See what crucial data should be constantly gathered and analyzed in order to decrease churn and improve customer retention.
Negotiation and Sales expert Steve Jones from Focal Point Negotiation gives his tips for selling yourself and your business with PowerPoint - Four Ps and PowerPoint Mistakes
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
The Unintended Outcomes of Unconscious Bias in Performance ManagementInsideOut Development
Managers' performance reviews of employees are often unreliable and biased. Unconscious biases can account for 61% of a performance rating reflecting the manager, not the employee. The document discusses six common biases: the halo effect, horns effect, recency bias, similarity bias, contrast bias, and conformity bias. It provides examples of how each bias might influence ratings and recommends practices like using evaluation matrices, frequent check-ins, and customized evaluations to design performance management systems that minimize the effects of these biases.
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
Learn tips on how to provide the best experience and build strong relationships with your customers. See what crucial data should be constantly gathered and analyzed in order to decrease churn and improve customer retention.
Negotiation and Sales expert Steve Jones from Focal Point Negotiation gives his tips for selling yourself and your business with PowerPoint - Four Ps and PowerPoint Mistakes
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
The document provides an overview of account and media planning roles at an advertising agency. It discusses:
- The main tasks of account planning including discovering opportunities, preparing creatives, staying involved in development, and assessing effectiveness.
- How account and media planners work together from understanding the brand, consumer, culture and competition to defining the brand truth and opportunity.
- The types of work account planners produce such as creative briefs, research, presentations and case studies to bring consumer insights to creatives.
- The skills required for the roles including strong communication, leadership, curiosity and tolerance for absurdity.
An outline of the relevance and significance of social media to businesses and how 'Word of Mouse' engagement has changed traditional marketing strategy.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
How Great Leaders Inspire Action
Sources:
Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio
Hardcover: New York, 2009.
Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com.
TED: Ideas worth spreading. Retrieved September 14, 2012, from http://
www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
The document discusses stakeholder communication strategies and processes. It outlines the importance of stakeholder analysis and mapping key stakeholders. It also discusses developing communication plans to provide updates on project status and gather feedback. Tools like commitment curves and distribution matrices can help with effective stakeholder communication and ensuring the right information reaches the intended audiences. The overall goal is to achieve buy-in, understanding and commitment through continuous two-way communication.
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
Ideation is at the heart of the Design Thinking process. Ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In the ideation phase, you explore and come up with as many ideas as possible.
In this presentation guide, you will learn and develop skills in six types of ideation techniques that can be used in the Design Thinking cycle. They include:
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method (Brainwriting)
5. Special Brainstorming (Negative Brainstorming, Figuring Storming, and Bodystorming)
6. NABC (Need, Approach, Benefit and Competition)
This guide provides a means to introduce ideation techniques to your workshop participants other than the traditional brainstorming method. It helps to make your ideation sessions fun and exciting.
LEARNING OBJECTIVES
1. Gain knowledge on the various ideation techniques that can be used in the design thinking cycle.
2. Develop skills in the application of ideation techniques.
3. Understand the expert tips and key learnings of ideation techniques.
CONTENTS
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method
5. Special Brainstorming
6. NABC
To download this complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Promote your product using our Product Awareness PowerPoint Presentation Slides. Product awareness is very important for products market’s success. The product promotion PowerPoint complete deck helps to showcase brand strategy and product awareness plans to win customers from competitors. The marketing team can properly explain the details of the plan using this brand awareness presentation which includes slides like brand awareness campaign, steps to build brand awareness online, brand awareness metrics, effectiveness measurement, brand execution roadmap, and brand awareness pyramid, etc. The brand awareness PPT template can present the purpose of branding along with a marketing plan summary. Marketing professionals can use content ready product strategy PPT templates for concepts such as product plan, product promotion, brand awareness, brand recognition, brand strategy, product marketing, product promotion, brand visibility and many more. Download this product marketing PowerPoint slide design to showcase the purchase decision process and marketing communication. Create the foundation for agreement with our Product Awareness PowerPoint Presentation Slides. It helps build grounds for consensus.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
The document discusses designing teams and processes to adapt to changing needs. It recommends structuring teams so members can work within their competencies and across projects fluidly with clear roles and expectations. The design process should support the team and their work, and be flexible enough to change with team, organization, and project needs. An effective team culture builds an environment where members feel free to be themselves, voice opinions, and feel supported.
Every software team writes code, but some teams produce fewer bugs than others. Every software team creates new features, but some teams develop them faster than others. What do high performance teams do differently, and why are team members more focused, satisfied and relaxed? They truly work together. No 10x rockstar programmer can achieve what a well rounded, enthusiastic team can.
Sven examines how the best software teams set and follow goals, integrate new members fast, ensure diversity, monitor and continually improve team health, embrace transparency, use a playbook to guide them through every phase of development and much more. He shares techniques including: bugfix rotations, OKRs, feature buddies, open demos, focus days and many more that help teams and team members to work more effectively together, and produce awesome results.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Marketo: The definitive-guide-to-lead-generation Jan 2014Brian Crotty
Here are the key points about defining a lead from the document:
- A lead is a qualified prospect that is starting to exhibit buying behavior.
- When defining a lead, companies should consider both demographic factors (e.g. title, company) and psychographic factors (e.g. needs, pain points).
- Sales and marketing must agree on a universal lead definition through open discussion. They should define what makes a "good" lead versus a "bad" lead.
- In addition to demographics, B2B companies also consider firmographics like company size, industry, and existing products when defining leads.
- Qualifying leads based on their BANT (budget, authority, need, timeline
This document outlines Seth Familian's presentation on working with big data. It discusses key concepts like what constitutes big data, popular tools for working with big data like Splunk and Segment, and techniques for building dashboards and inferring customer segments from large datasets. Specific examples are provided of automated data flows that extract, load, transform and analyze big data from various sources to generate insights and populate customized dashboards.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
This document provides 9 tips for delivering an amazingly boring presentation:
1. Start by following convention, reading from a lengthy note, or making apologies.
2. Continue in the middle by not allowing audience interaction, speaking in a monotone voice, and using filler words.
3. End by making excuses for not preparing well, finishing with a lengthy question and answer session where you re-explain slides, or exceeding the allotted time for your presentation.
The document discusses advertising small businesses. It describes small business development centers which provide workshops, seminars, classes and counseling funded by community colleges, the SBA, and lottery money. It lists SBDC locations in the Portland metro area and introduces the presenter. The agenda covers defining advertising, understanding customers and their needs, crafting an effective marketing message, choosing appropriate media to communicate the message, and trends in media.
This document discusses using social media to grow a small business. It provides information on social networking platforms like blogs, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, Instagram and Yelp. Small business development centers are also mentioned that provide workshops, counseling and are funded by community colleges and the SBA. Key details are given on each social media platform's usage statistics and benefits for small businesses.
The document provides an overview of account and media planning roles at an advertising agency. It discusses:
- The main tasks of account planning including discovering opportunities, preparing creatives, staying involved in development, and assessing effectiveness.
- How account and media planners work together from understanding the brand, consumer, culture and competition to defining the brand truth and opportunity.
- The types of work account planners produce such as creative briefs, research, presentations and case studies to bring consumer insights to creatives.
- The skills required for the roles including strong communication, leadership, curiosity and tolerance for absurdity.
An outline of the relevance and significance of social media to businesses and how 'Word of Mouse' engagement has changed traditional marketing strategy.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
How Great Leaders Inspire Action
Sources:
Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio
Hardcover: New York, 2009.
Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com.
TED: Ideas worth spreading. Retrieved September 14, 2012, from http://
www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
The document discusses stakeholder communication strategies and processes. It outlines the importance of stakeholder analysis and mapping key stakeholders. It also discusses developing communication plans to provide updates on project status and gather feedback. Tools like commitment curves and distribution matrices can help with effective stakeholder communication and ensuring the right information reaches the intended audiences. The overall goal is to achieve buy-in, understanding and commitment through continuous two-way communication.
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
Ideation is at the heart of the Design Thinking process. Ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In the ideation phase, you explore and come up with as many ideas as possible.
In this presentation guide, you will learn and develop skills in six types of ideation techniques that can be used in the Design Thinking cycle. They include:
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method (Brainwriting)
5. Special Brainstorming (Negative Brainstorming, Figuring Storming, and Bodystorming)
6. NABC (Need, Approach, Benefit and Competition)
This guide provides a means to introduce ideation techniques to your workshop participants other than the traditional brainstorming method. It helps to make your ideation sessions fun and exciting.
LEARNING OBJECTIVES
1. Gain knowledge on the various ideation techniques that can be used in the design thinking cycle.
2. Develop skills in the application of ideation techniques.
3. Understand the expert tips and key learnings of ideation techniques.
CONTENTS
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method
5. Special Brainstorming
6. NABC
To download this complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Promote your product using our Product Awareness PowerPoint Presentation Slides. Product awareness is very important for products market’s success. The product promotion PowerPoint complete deck helps to showcase brand strategy and product awareness plans to win customers from competitors. The marketing team can properly explain the details of the plan using this brand awareness presentation which includes slides like brand awareness campaign, steps to build brand awareness online, brand awareness metrics, effectiveness measurement, brand execution roadmap, and brand awareness pyramid, etc. The brand awareness PPT template can present the purpose of branding along with a marketing plan summary. Marketing professionals can use content ready product strategy PPT templates for concepts such as product plan, product promotion, brand awareness, brand recognition, brand strategy, product marketing, product promotion, brand visibility and many more. Download this product marketing PowerPoint slide design to showcase the purchase decision process and marketing communication. Create the foundation for agreement with our Product Awareness PowerPoint Presentation Slides. It helps build grounds for consensus.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
The document discusses designing teams and processes to adapt to changing needs. It recommends structuring teams so members can work within their competencies and across projects fluidly with clear roles and expectations. The design process should support the team and their work, and be flexible enough to change with team, organization, and project needs. An effective team culture builds an environment where members feel free to be themselves, voice opinions, and feel supported.
Every software team writes code, but some teams produce fewer bugs than others. Every software team creates new features, but some teams develop them faster than others. What do high performance teams do differently, and why are team members more focused, satisfied and relaxed? They truly work together. No 10x rockstar programmer can achieve what a well rounded, enthusiastic team can.
Sven examines how the best software teams set and follow goals, integrate new members fast, ensure diversity, monitor and continually improve team health, embrace transparency, use a playbook to guide them through every phase of development and much more. He shares techniques including: bugfix rotations, OKRs, feature buddies, open demos, focus days and many more that help teams and team members to work more effectively together, and produce awesome results.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Marketo: The definitive-guide-to-lead-generation Jan 2014Brian Crotty
Here are the key points about defining a lead from the document:
- A lead is a qualified prospect that is starting to exhibit buying behavior.
- When defining a lead, companies should consider both demographic factors (e.g. title, company) and psychographic factors (e.g. needs, pain points).
- Sales and marketing must agree on a universal lead definition through open discussion. They should define what makes a "good" lead versus a "bad" lead.
- In addition to demographics, B2B companies also consider firmographics like company size, industry, and existing products when defining leads.
- Qualifying leads based on their BANT (budget, authority, need, timeline
This document outlines Seth Familian's presentation on working with big data. It discusses key concepts like what constitutes big data, popular tools for working with big data like Splunk and Segment, and techniques for building dashboards and inferring customer segments from large datasets. Specific examples are provided of automated data flows that extract, load, transform and analyze big data from various sources to generate insights and populate customized dashboards.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
This document provides 9 tips for delivering an amazingly boring presentation:
1. Start by following convention, reading from a lengthy note, or making apologies.
2. Continue in the middle by not allowing audience interaction, speaking in a monotone voice, and using filler words.
3. End by making excuses for not preparing well, finishing with a lengthy question and answer session where you re-explain slides, or exceeding the allotted time for your presentation.
The document discusses advertising small businesses. It describes small business development centers which provide workshops, seminars, classes and counseling funded by community colleges, the SBA, and lottery money. It lists SBDC locations in the Portland metro area and introduces the presenter. The agenda covers defining advertising, understanding customers and their needs, crafting an effective marketing message, choosing appropriate media to communicate the message, and trends in media.
This document discusses using social media to grow a small business. It provides information on social networking platforms like blogs, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, Instagram and Yelp. Small business development centers are also mentioned that provide workshops, counseling and are funded by community colleges and the SBA. Key details are given on each social media platform's usage statistics and benefits for small businesses.
The document discusses PRMS Training. It notes that the average Virtutem consultant/trainer providing the training has more than 20 years of experience working with PRMS systems. The training aims to help others learn about and work with PRMS.
This document outlines 7 steps for growing a business: 1) Understanding your favorite customer by learning about their needs, pain points, and how they describe your offerings. 2) Developing a clear marketing message using the language of your customers. 3) Communicating your message through various media channels. 4) Researching your competition to understand their offerings and messaging. 5) Engaging in planning and evaluation processes. 6) Managing cash flow which is critical for business success. 7) Leveraging your professional network. The document provides details on each step and emphasizes truly understanding customers to develop effective marketing strategies.
The document provides strategies for how brands can use Twitter. It discusses using Twitter for customer relations, product promotion and sales, event activation, crisis management, corporate reputation management, and issue advocacy. Specific examples are given for how brands like Comcast, Ford, JetBlue, Zappos, and LiveStrong have effectively used Twitter for these strategies. The document also provides an overview of useful Twitter tools and additional resources.
6 Ways Small Businesses Can Make the Most of Twitter LinkNow Media
Twitter should serve as an essential component of any small business's social media strategy. Here are six ways in which small businesses can make the most of twitter.
Whether established or a start up, business always brings fresh challenges.
If you are stuck, maybe you should come and talk to us here at Blue Oyster.
This document provides information on sales and negotiation training courses offered by Huthwaite from January to June 2017. It summarizes several 2-3 day courses teaching skills like SPIN selling, negotiation, account strategy, and pitching. The SPIN selling course in particular is described as teaching consultants how to structure conversations around customer needs through the proven SPIN model of asking situation, problem, implication, and need-payoff questions.
This document provides information about sales training courses offered by Huthwaite International. It summarizes various 3-day, 2-day, and 1-day course offerings focused on different sales skills like SPIN selling, negotiation, communication skills, and more. For each course, it provides a brief description of what the course covers and teaches participants. It also includes the dates and locations that some of the open enrollment courses will be offered. The document is aimed at providing information to individuals and companies interested in signing up employees for Huthwaite's sales training programs.
07.03.22 Working in the Performance Sector - MarketingLouise Douse
The document discusses marketing strategies for the performance sector. It covers who the target audience is, where to find them (both online and offline), what types of content to create, when to distribute content for promotions, why content marketing is focused on customer problems rather than selling, and how to create and share valuable content through blogs, workshops, social media and more. The overall strategy is to engage and connect with customers at each stage of their journey through relevant content marketing.
How to succeed in Sales at a Start Up With Focus in Channel Development, no audio.
Slideshow for viewing only. Presentation available for consulting or training...
Go Live on Facebook is the current business trend to create brand awareness. But many business leaders struggle going live by themselves.
They are either too shy or not knowing the know-how.
We help you create a Marketing Plan and host Facebook Live with our professional emcee host. So that you can sit back, relax and fulfil customers' transactions.
Facebook Live will help you:
1. Create brand awareness
2. Connect and build an instant relationship with customers
3. Made sales
4. Build raving fans
5. Grow your business
Talk to us, and we're happy to help you take back control of your marketing.
Chirag Kulkarni, CEO of C&M Group speaks in Pune, India about the 5 gaps in a company's business strategy. C&M Group is a strategic consulting firm focused on growth and new product innovation for startups to Fortune 500s.
*All credit is given for the pictures used during the presentation. The presenter was not paid for the delivery of the presentation.
This document describes an online school called Xpert that offers communities for marketing professionals. It provides growth marketing, content marketing, and brand management bootcamps and communities. Members get access to live sessions from marketing experts at companies like Dunzo and 1mg, interactive case studies and discussions. The goals are to help professionals overcome challenges in applying their skills, get career advice and guidance, and advance their knowledge in areas like growth marketing, performance marketing, and brand marketing.
Worldline Marketing Partners is a marketing outsourcing firm in Vietnam that aims to help Vietnamese businesses succeed globally. They have 10 years of experience working with 95% of leading global brands. Their services include developing strategic marketing plans, branding strategies, digital marketing, events, and more. Outsourcing to Worldline allows businesses to access world-class expertise while reducing costs and focusing internal resources.
Worldline Marketing Partners is a marketing outsourcing firm in Vietnam that aims to help Vietnamese businesses globally outreach their brands. They provide strategic marketing services established by international standards to address challenges such as an undefined marketing strategy and lack of marketing expertise. Their experiential marketing approach focuses on creating customer experiences and interactions to build brand awareness, connection, and retention.
Covered: Trouble shooting and sharing about Morning Power Starter Process. New content: How to create and evolve Call Data Management spread sheets to manage your calls and results. New content: The REVsales Circuit - the importance of effective conversion in the cycle of a business. Reviewed the FCP Programme and the elements of the REVsales Skills Profile to reflect on where you've improved, where you need to develop, and what you'll review and when to maximise your conversions. We also reflected on the REVsales Circuit - where are you now, what pot holes are on your circuit and what's your plan for completing your first circuit? Preview: next week's bonus workshop: REVsales Circuit Strategy Session - Circuit 5 Pit Stop - Lead Generation.
Products and services brochure v3 may 2009brentalistair
This document provides an overview of the products, services, and history of Mars Venus Coaching. It discusses:
1. Mars Venus Coaching was originally established in Australia and acted as the international hub for products/services and speaking engagements.
2. Over 3.5 years they developed franchise and coaching programs, opening locations in Australia, Singapore, India, Malaysia and Slovenia.
3. In 2008 the North American office was established in Las Vegas to oversee global expansion, offering executive, business, and life coaching programs both individually and in groups.
Driving Alumni Engagement and Donations with Marketing Automationmindfire.agency
In this MindFire webinar, Kim Gross, Director of Sales and Marketing at Pacesetter Enterprises, shares how they helped Saint Francis University significantly increase funds using marketing automation.
You’ll learn:
-- How to use Facebook contests and Twitter messages to better engage alumni
-- How data-driven personalized microsites can improve response rates
-- How to integrate direct mail with other channels to increase donations
To watch the webinar recording, visit: http://mindfirestudio.net/082114p
To Learn more about MindFire Studio, visit: http://mindfirestudio.com
Learn about the 4Ps of Marketing and how to apply them as a marketing strategy.
See the full article at https://www.creative-asset.co.uk/insights/4ps-of-marketing-mix
Xpert is an online marketing school that provides live classes taught by experienced industry professionals. It aims to make expert marketing knowledge more accessible by distilling lessons and frameworks from top companies. The 6-week bootcamp teaches growth strategies through case studies and projects. It offers a community of working professionals from various industries and companies to share ideas and help with career problems. The program is designed for busy working marketing professionals looking to advance their skills and opportunities.
This document introduces Fit 4 Market (F4M) workshops focused on helping small and medium businesses. It describes the Core Skills, Consultants, and Client workshops offered by F4M. The Core Skills workshops help with marketing, planning, and business growth strategies. The consultants have over 85 years of experience with major companies. Client workshops include the popular 1 Page Plan workshop and others on topics like marketing, product development, and market research. Testimonials praise the practical focus and tangible results of the workshops.
Social Media and the Business Adviser provides 10 tips for using social media effectively in business. The tips include starting by using social media internally to communicate within the organization. Developing clear social media policies and guidelines for employees. Listening to what is being said about the business, competitors, and industry online. Identifying the target market and how to deliver services to them through social media. Creating strategic social media initiatives to engage clients and prospects. Measuring social media efforts using key performance indicators. Failing fast by testing ideas quickly and moving on if they do not work. Syndicating content across multiple platforms. Training staff and educating customers on social media.
Similar to Increasing your Visibility - the 6 Ways to Promote (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
3. Why Businesses need to Innovate
Marketing Principles
The Six Marketing Approaches
How to Stay Connected with your Audience
The Four Step Process for implementation
The Speakers Practice
33. Speaking to clients groups, business groups,
conferences
Promotional Video, Sales Video, Training Video
Conference Calls
Webinars , Google Hangouts
Radio , Television , Newspapers, Magazines
Podcasts
Writing Blogs, Newsletters , eBooks, Books,
White PapersThe Speakers Practice
34. Planning –what is your message?
Practice – Build up the Expertise to execute
Presentation – Deliver
Promotion – Use the result
The Speakers Practice
36. 1. Marketing Principles
2. Six Marketing Strategies
3. Methods to be Visible and Credible
4. Four Step Process to Increase Visibility
The Speakers Practice