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Top 15 Guerilla Marketing Campaigns by Wayne Chen

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Wayne Chen
Wayne Chen

A quick introduction into guerrilla marketing for marketers. Showcases top 15 guerrilla marketing campaigns by agencies. Pocketsquaremedia.co

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Guerilla  Marketing  Tips   By:  Wayne  Chen   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡  Must  deliver  on  follow-­‐up   ¡  Cooperate  versus  compete   ¡  “You”  versus  “Me”  mentality   ¡  Bi-­‐directional  dialogues   instead  of  monologues   ¡  Developer  relationships  over   sales   ¡  Individually  focused  versus   generalized  groups   ¡  Planting  the  seed     §  Nourish  through  marketing   activities   §  Harvest  to  reap  the  profits   §  Long  and  patience  process   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡  Seeks  profits  from  their   current  customers   ¡  Worships  customer  follow-­‐ up     ¡  Experts  at  getting  their   customers  to  expand  the   scope  of  their  purchases   §  New  customer  acquisition  is   6X  vs  selling  to  an  existing   customer   §  Reduces  costs  while   strengthening  customer   relationship   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡  Customer   Bombardment   §  Junk,  Email  and   Catalogues   §  Sound,  Ads,  and  etc   ¡  Familiarity   §  Will  check  it  out     §  Inclined  to  buy  from  a   trusted  company   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡  Thinks  of  additional   products  and  services   that  can  establish  new   sources  of  profits   ¡  Constantly  on  the  alert   for  strategic  alliances-­‐-­‐ fusing  marketing   efforts  with  others  in   order  to  market   aggressively  while   reducing  costs   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
Contact  information   ¡  Wayne  Chen   ¡  Wayne@PocketSquareMedia.co   ¡  www.PocketSquareMedia.co   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

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Top 15 Guerilla Marketing Campaigns by Wayne Chen

  • 1. Guerilla  Marketing  Tips   By:  Wayne  Chen   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 2. ¡  Must  deliver  on  follow-­‐up   ¡  Cooperate  versus  compete   ¡  “You”  versus  “Me”  mentality   ¡  Bi-­‐directional  dialogues   instead  of  monologues   ¡  Developer  relationships  over   sales   ¡  Individually  focused  versus   generalized  groups   ¡  Planting  the  seed     §  Nourish  through  marketing   activities   §  Harvest  to  reap  the  profits   §  Long  and  patience  process   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 3. ¡  Seeks  profits  from  their   current  customers   ¡  Worships  customer  follow-­‐ up     ¡  Experts  at  getting  their   customers  to  expand  the   scope  of  their  purchases   §  New  customer  acquisition  is   6X  vs  selling  to  an  existing   customer   §  Reduces  costs  while   strengthening  customer   relationship   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 4. ¡  Customer   Bombardment   §  Junk,  Email  and   Catalogues   §  Sound,  Ads,  and  etc   ¡  Familiarity   §  Will  check  it  out     §  Inclined  to  buy  from  a   trusted  company   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 5. ¡  Thinks  of  additional   products  and  services   that  can  establish  new   sources  of  profits   ¡  Constantly  on  the  alert   for  strategic  alliances-­‐-­‐ fusing  marketing   efforts  with  others  in   order  to  market   aggressively  while   reducing  costs   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 6. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 7. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 8. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 9. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 10. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 11. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 12. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 13. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 14. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 15. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  • 16. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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  • 21. Contact  information   ¡  Wayne  Chen   ¡  Wayne@PocketSquareMedia.co   ¡  www.PocketSquareMedia.co   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!