The Bench is a new marketing agency focused on bonding brands with local communities and cultures. It has 50 employees across offices in diverse cities. The Bench uses research and unconventional strategies to understand target audiences as humans rather than consumers. Its process involves discovery, planning, design/production, analysis, and review. The Bench markets itself through thought leadership, social media, and showcasing its work.
Would you like to understand your customers better than you currently do? Would you like to create mutual value that gives you a competitive edge? Habit5 can help. We're a new kind of market research and marketing consultancy business. Our aim is to assist our clients in achieving an Outstanding Understanding(TM) of their customers and their market. If you would like to know more do take a look at this introductory presentation, then why not get in touch with us. We'd love to hear from you. http://habit5.co.uk/contact/
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
20 slides to outline the new Entrepreneurship programme delivered on behalf of the GMIT Innovation in Business Centres (IiBC) in Galway and Castelebar by Donncha Hughes.
TIMELINE ON HOW TO LAUNCH AND BUILD A HIGH GROWTH STARTUPDresnice
Timeline on how to approach Startup key stages and build a high growth startup for Africans entrepreneurs. In this manifesto, I share key task and actions you need to carry out systematic.
Would you like to understand your customers better than you currently do? Would you like to create mutual value that gives you a competitive edge? Habit5 can help. We're a new kind of market research and marketing consultancy business. Our aim is to assist our clients in achieving an Outstanding Understanding(TM) of their customers and their market. If you would like to know more do take a look at this introductory presentation, then why not get in touch with us. We'd love to hear from you. http://habit5.co.uk/contact/
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
20 slides to outline the new Entrepreneurship programme delivered on behalf of the GMIT Innovation in Business Centres (IiBC) in Galway and Castelebar by Donncha Hughes.
TIMELINE ON HOW TO LAUNCH AND BUILD A HIGH GROWTH STARTUPDresnice
Timeline on how to approach Startup key stages and build a high growth startup for Africans entrepreneurs. In this manifesto, I share key task and actions you need to carry out systematic.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Innovative People - Innovative Cities: Philip ParramoreKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Philip Parramore's business planning workshop 'Your business planning toolkit'.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Innovative People - Innovative Cities: Linda davies marketingKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Linda Davies marketing taster workshop, Director, Open Communications UK.
In this manifesto, exhibit marketing strategist Marlys Arnold explains what exhibitor education is (and isn’t) and why it matters. Learn the answers to these key questions and more:
- Why is exhibitor education necessary?
- Who needs to be educated?
- Who benefits from education?
- What should be included in training (and what shouldn’t)?
- What type of education is available?
- When should education take place?
- How can you join the revolution?
Feel free to share this with team members, show organizers, fellow exhibitors, industry vendors, or anyone you feel could benefit from being better educated.
http://www.exhibitmarketerscafe.com/manifesto
Business Development Framework
To get from an idea down to volume production is a long way, don’t miss out important steps to have a successful launch.
The framework gives you a guideline to walk down the stony road into volume production.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Capabilities of mkj creative advertising & brand identity agency in philadelphiajames Anderson
MKJ Creative is a full-service Philadelphia advertising agency thus providing loyal graphic design service and creative brand identity solutions with quick accurate delivery.
Brand New World Creative Agency CapabilitiesTarah Feinberg
Brand New World is an interactive creative agency that integrates design, advertising and technology to form deeper, more meaningful connections between brands and their customers.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Innovative People - Innovative Cities: Philip ParramoreKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Philip Parramore's business planning workshop 'Your business planning toolkit'.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Innovative People - Innovative Cities: Linda davies marketingKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Linda Davies marketing taster workshop, Director, Open Communications UK.
In this manifesto, exhibit marketing strategist Marlys Arnold explains what exhibitor education is (and isn’t) and why it matters. Learn the answers to these key questions and more:
- Why is exhibitor education necessary?
- Who needs to be educated?
- Who benefits from education?
- What should be included in training (and what shouldn’t)?
- What type of education is available?
- When should education take place?
- How can you join the revolution?
Feel free to share this with team members, show organizers, fellow exhibitors, industry vendors, or anyone you feel could benefit from being better educated.
http://www.exhibitmarketerscafe.com/manifesto
Business Development Framework
To get from an idea down to volume production is a long way, don’t miss out important steps to have a successful launch.
The framework gives you a guideline to walk down the stony road into volume production.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Capabilities of mkj creative advertising & brand identity agency in philadelphiajames Anderson
MKJ Creative is a full-service Philadelphia advertising agency thus providing loyal graphic design service and creative brand identity solutions with quick accurate delivery.
Brand New World Creative Agency CapabilitiesTarah Feinberg
Brand New World is an interactive creative agency that integrates design, advertising and technology to form deeper, more meaningful connections between brands and their customers.
Social Marketing Analytics: A New Framework for Measuring Results in Social M...John Lovett
This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media.
The paper includes four social business objectives that can be used to understand the impact of your social marketing initiatives and aligns Key Performance Indicators to these objectives. The result is a solid framework that companies can adopt to begin measuring social marketing efforts.
Digital Experience Design + The Digital AgencyDavid Armano
A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community
Why You Should Consider a Virtual Outsourced Agency for Your Marketing Needs_...Snigdha488394
See many of Webtage’s outsourced web technologies & marketing success stories here. Read our testimonials, see the awards we have won, and see the industries we service.
Our digital build & market experience spans multiple industries, but our strongest strengths are B2B/technology, education, healthcare, and professional services. Our clients achieve sustained visibility because we conduct online campaigns the solid way. We are here to build a relationship with your business and work with you as your creative, marketing & technology partner.
Best Digital Marketing Agency in Chicago
Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting.
Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine.
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this presentation, Carla covered:
- Why a content strategy matters
- How it affects the success of a content marketing program
- Specific steps to create a content strategy
- What two questions to ask as soon as you leave this program
About the Speaker:
Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
Our strategic marketing planning process is the framework we use to create a high quality marketing plan, and subsequently allows us to devise the most effective and efficient non-digital and digital marketing strategies to achieve the goals set out in this plan. Visit www.abacusmarketing.co.uk to find out more, or email stephen@abacusmarketing.co.uk to arrange a call or meeting.
WE'RE HIRING! - Account Director, Global Creative Product Agency located in N...Brian Hollowaty
MaCher - The Company
We are a global creative product agency with over 30 years in the industry. We design, manufacture and deliver custom gift-with-purchase and secondary packaging solutions.
As the “brand behind the brands” we innovate and create reusable products that strategically help our clients increase sales, launch new products, gain and retain customer loyalty and raise brand awareness.
We partner with leading brands in the health, beauty, travel, retail, direct sales, food and beverage, automotive and CPG/FMCG sectors.
MaCher’s team members are highly skilled in the fields of creative, marketing, sourcing, manufacturing and logistics, providing our sales team with an unparalleled level of support.
MaCher is proud to be a Certified B Corporation alongside companies like Patagonia, Etsy, The Honest Company and Warby Parker, certified to the highest standards in business ethics and transparency: http://www.bcorporation.net/community/macher-usa
WE'RE HIRING! - Account Director, Global Creative Product Agency located in N...Brian Hollowaty
MaCher - The Company
We are a global creative product agency with over 30 years in the industry. We design, manufacture and deliver custom gift-with-purchase and secondary packaging solutions.
As the “brand behind the brands” we innovate and create reusable products that strategically help our clients increase sales, launch new products, gain and retain customer loyalty and raise brand awareness.
We partner with leading brands in the health, beauty, travel, retail, direct sales, food and beverage, automotive and CPG/FMCG sectors.
MaCher’s team members are highly skilled in the fields of creative, marketing, sourcing, manufacturing and logistics, providing our sales team with an unparalleled level of support.
MaCher is proud to be a Certified B Corporation alongside companies like Patagonia, Etsy, The Honest Company and Warby Parker, certified to the highest standards in business ethics and transparency: http://www.bcorporation.net/community/macher-usa
Initially, NHK INTERNATIONAL is a body for services of BUSINESS STRATEGY, distribution of HEALTH FOODS, trading of FARM PRODUCTS and consulting of INVESTMENT PORTFOLIO.
Globalization creates many opportunities but also challenges for businesses today.
While some challenges may be particular to a country or sector, there are many challenges that SMEs around the world have in common.
Numerous barriers exist, so in order for SMEs to not only survive and grow, they must be armed with the correct tools and strategies to overcome these challenges and thrive.
While there are some that the individual business cannot control (at least for now) that does not mean they should sit back and do nothing.
A business that decides to understand the challenges and develop a program for finding solutions is a business that puts itself in a position to achieve success.
I attended the 2015 Women's Summit and put together all the awesome learnings to pay them forward!
What is the INC Women's Summit?
http://women.inc.com/about/ (or see below)
GET INSPIRED: Prepare to be inspired by an unprecedented lineup of entrepreneurs, on and off the stage. They’ll share their stories—and lessons learned along the way—about defying the odds and reinventing business their own way.
GET EMPOWERED. Surround yourself with savvy female business leaders with diverse backgrounds, passions, and pursuits for a day of dynamic exchanges and innovative business ideas. They’ll have you energized and empowered to build a thriving business and life.
GET EQUIPPED. Have your most-pressing business challenges, concerns, and questions addressed in this open forum. You will receive practical advice, feasible solutions, and innovative ideas on how to fund, launch and grow your business from veteran entrepreneurs.
Integrated Marketing Pitch for Univision Communications - BIC Corp Final Caps...Alexandra Suazo
Working in teams as competing, fully functioning “communications firms,” students take this practicum in their final semester to work on a real-life project: an integrated marketing communications campaign for a corporation using an actual client (selected and coordinated by the instructor) with a budget, access/final presentation and pitch to the client. I took this course alongside two other courses for my final semester in the program.
Integrated Marketing Pitch for Columbia Children's Health - BIC Non Profit Ca...Alexandra Suazo
Working in teams as competing, fully functioning “communications firms,” BIC students take this capstone course during a penultimate semester to work on a semester-long project: an integrated marketing communications campaign for a non-profit organization (selected and coordinated by the instructor) with a budget and access/final presentation and pitch to the actual client. I took this course alongside two other courses this same Fall 2014 semester.
Integrated Marketing Proposal for CitiBike - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational Idea Development course, taught by Gerardo Blumenkrantz, challenged students to learn the basics of idea generation, how to recognize “big ideas,” and how to critique them in order to keep the message on strategy and make the work better.
For the final project, we had the opportunity to develop a multi-media integrated marketing campaign (including a "creative curveball") for NYC’s bike sharing program, CitiBike. As a class, we brainstormed and agreed on one mutual creative brief to work from. Once finalized, each team then worked independently on their creative solution to the communications objective.
The final product was a 15-minute presentation detailing our multi-media campaign, including print, radio, digital and guerrilla marketing, along with foam board prints of the ads.
As team leader, I managed the production (visual design and formatting) and writing/editing of the final PPT presentation, and the development and curation of the digital strategy (the digital hub/#SOSCitiBike).
www.SOSCitiBike.tumblr.com - password: ideadevelopment
Print Ads designed and Photographed by Edward Arredondo.
Copywriting on Print Ads: group effort
Radio Ads Recordings, Guerilla Marketing and Media Plan by Maxime Menant.
Semester: Fall 2013
Integrated Marketing Proposal for USPS - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational course Business Strategy & Measurement, taught by Scott Elias, focused on business growth-specifically; how brands have been and are created and curated, acquired and sold. Students learned how to develop, design and implement branding and integrated strategies that optimize business growth, brand equity (value), vitality, and resonance.
Our final assignment focused on business process, facts and findings about the consumer, and the competition and societal landscapes of a brand of choice. As a small team of four, my group tackled the United States Postal Service (USPS). The final presentation included a situational review on the past and current brand perception as well as competitive research on the mail delivery and courier industry, a brand brief framework and identity, and finally an integrated marketing communications plan (IMCP) for the proposed repositioning of USPS.
As team lead, I managed the production (visual design and formatting) and editing of the final PPT presentation and led the content areas related to the consumer audience and their voice and the IMCP. I’m particularly proud of my Instagram idea and mockup on slide 33.
Semester: Fall 2013
CCNY's BIC foundational course Brand Experience, taught by Dee Solomon, challenged students to work against Ty Montague "True Story" 'metastory' branding framework to brainstorm a new metastory for a company that could benefit from a transformational new brand story.
After weeks of research and brainstorming in larger groups, each student then worked individually with the final shared metastory for their group's company, in my case - Revlon, and strategized around 3 brand experiences (physical, digital, and revenue-driving) that were natural extensions of the metastory.
Semester: Spring 2014
CCNY's BIC Consumer Behavior and Persuasion course, taught by Zontee Hou, challenged students to select a company of choice, develop 1-3 consumer profiles (exploring behaviors, path to purchase and motivation for buying) for the target audience of the company, and lastly determine the key consumer insight and 2-3 channels through which we'd recommend communicating with them.
After exploring 3 different consumer profiles, I chose to focus on Karen. Karen is a user that I classified as a "secret user" of Poo Pourri struggling with 'poop anxiety'. I walked the class through Karen's lifestyle and shopping behavior, followed by my view of Poo Pourri's objective and role of communications in her day-to-day life. After reviewing Karen's path to purchase, and the optimal touch points for communicating with her, Consideration and Education, I presented some mockup applications of Poo Pourri at those touch points.
The final product was a 12-minute presentation detailing the final strategy; target consumer, his/her path to purchase, and the 2-3 touch point communications for maximum impact.
Semester: Spring 2014
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Building an Agency - Introduction and Capabilites - BIC Class Project
1. THE BENCH
INTRODUCTION & CAPABILITIES OVERVIEW
Prepared by Alex Suazo – Maxime Menant – Carol Burns
CCNY Branding & Integrated Communications
Internal Management Class Project – Final Presentation
Professor Kate Rothen
2.
3. Who We Are
The Bench is a new kind of agency. One that stands
for the people and culture you’re marketing to.
We are the peoples advocate.
A social non-traditional integrated marketing agency
that bonds brands with the right local communities
and cultures.
Come take a seat with us.
3
4. Why We Get It
We are no longer living in the old-world of “business to consumer”.
Lines have blurred and your “consumers” need more from you. They want
you to understand them and their cultures. They aren’t robots that just eat,
sleep, and buy your products. We are all humans with emotions.
We’re living in the new-world of HUMAN TO HUMAN.
4
5. The Facts
The Bench is an independent agency of 50 employees – or, as
we like to our team – benchers. We work together, on the
same bench, to ensure your brand experience comes to life.
We are anchored in NYC with satellite offices in the most
culturally diverse cities in the US and Europe.
5
Harlem - NYC South Beach, Miami
Canal St. Martin, Paris
Oakland, California
Shoreditch, London
Chicago, Illinois
6. Areas of Expertise
SOCIAL & CONTENT MARKETING
NON-TRADITIONAL GUERILLA MARKETING
• Local Activation
MARKET RESEARCH & ANALYTICS
• Primary/Secondary, Consumer Behavior,
Segmentation, Positioning, Brand name testing,
Web Analytics
IMMERSIVE WORKSHOPS, “Benchshops”
• The Bench provides immersive workshops for
clients with smaller budgets or executive teams
looking for in-house education/development on
multi-cultural or LGBT market research.
6
9. We Know Our Strengths & Weaknesses
9
STRENGTHS
• Small, independent agency – no holding company to report to.
• Have smart people that specialize in social media, earned
media, etc.
• Large research department to keep up with trends/issues in the
landscape
• Home away from home agency so clients and talent feel
comfortable working with us
• Solid vision of who we are and what we have to offer
• International agency
• Training programs/courses to keep employees up to date with
the industry
WEAKNESSES
• Small, independent agency – reliant on retainer clients or large
scope projects
• Procurement of new clientele
• Lack of steady funding
OPPORTUNITIES
• Ability to easily target LGBT and multicultural
organizations/supporters of these organizations
• Recruit diverse talent with expertise in these fields
• Take on partners and form joint ventures
• Expansion into new markets
• Utilize the digital market
• Use of research to segment LGBT and multicultural
audiences/consumers to further assist with clients needs
THREATS
• Other competitors that specialize in “multicultural marketing”
and specific cultures. Agencies include: Globalhue, Alma DDB,
LatinWorks, The Karpel Group, Target 10, etc.
• Agencies are increasingly integrating what used to often be
separate services, such as digital and shopper marketing, and
now perhaps Hispanic, African American.
10. Overcoming Weaknesses
10
Small, independent agency
Attend all industry events, conferences, etc. to
find grow awareness in the industry; expand
digital presence; never skip the opportunity for
an informational/intro meeting.
Reliant on retainer clients or large scope
projects – procurement of new
clientele challenge
Create infographics & powerful case studies to
attract new clients; take on pro bono project with
clients who let us be "over creative"
with their brands.
Lack of steady funding
Potentially increase cost of sessions and
respectfully increase the number of training
sessions/seminars; find new ways for income;
consider pitching holding company in the future.
WEAKNESS HOW TO OVERCOME
11. Overcoming Threats
11
Other competitors that specialize
in “multicultural marketing”
and specific cultures
Focus on recruiting top-tier talent with
expertise in multicultural, or LGBT
marketing.
Agencies are increasingly integrating what
used to often be separate services.
Offer services separately as well as
integrated to give clients the option
for either or.
Agencies that have been around for years,
or that have become renowned for small
wins, already in the market.
Continue to expand portfolio and learn
from industry mistakes to compete with
agency leaders. Take risks moderately.
THREATS HOW TO OVERCOME
13. The Founding Benchers
There is always an extra seat, for talented people, on 13
ALEX SUAZO
Co-Founder
Chief Digital Officer
Chief Happiness Officer
MAXIME MENANT
Co-Founder
Chief of Unconventional
Strategy
CAROL BURNS
Co-Founder
Head of Market Research
14. Agency Structure
14
Chief Digital
Officer
Digital/Social
Director
Digital Strategist
Social Media
Manager
Digital
Coordinator
Chief
Unconventional
Strategy
Creative Director
Creative
Project Manager
Graphic
Designer
Creative
Producer
Production
Assistant
Director, Media
Strategy
Media Planner
Media
Coordinator
Chief Market
Research
Market
Research
Director
Research
Planner
Research
Coordinator
Research
Analyst
Chief
Administration
Officer
Account
Management
Director
Client Lead
Client Manager
Client
Coordinator
HR Director
HR Manager
15. Other Key Benchers: Creative Director
The Bench is looking for a talented Creative Director to come take a seat with us. The Creative Director reports to the Chief of Unconventional
Strategy and interacts with teams cross-agency by managing, motivating and nurturing creative concepts. We want someone who is a creative
jackalope, has a true interest and passion in the Arts and diversity, and that also enjoys the occasional bottomless Sunday brunch (seriously!).
WHAT YOU WILL DO ON THE BENCH
• Participate in new business development, including overseeing presentation development, and attending client pitches when necessary.
• Work with the “Discovery” team to develop smart and engaging creative strategies that respect the clients’ brand and values. Also work
with client managers through the life of client work to ensure consistency in design and production.
• Like a maestro, conduct the creative team throughout the design process, encouraging them to bring their best to their work.
• Manage the agency creative calendar as to ensure there is no overlap in client needs and creative availability, as well as respective
budget(s).
• Support bench partners in the adaptation and activation of campaigns.
• Assist in developing materials for Benchshops and BenchU trainings.
• Lead recruitment of new creative talents and interns to join The Bench when needed.
WHAT IT TAKES TO SIT ON THE BENCH
• Master degree of fine arts or related field; please attach, or include link to, robust portfolio of your best work.
• 6-8 years of experience in a similar position within the agency world.
• Deep understanding and interest of what diversity means.
• You should be able to write like Hemingway or paint like Picasso.
• Knowledge of a second language is preferred as well as a general dislike of dry-cleaned suits. Love a busy Hawaiian shirt? Great!
15
16. Other Key Benchers: Client Manager
A Client Manager at The Bench is one of the most important roles in the organization. He/she is the glue that holds our client relationships together.
The Client Manager reports to the respective account director, and manages the relationship between the agency and the client.
WHAT YOU WILL DO ON THE BENCH:
• Manage client expectations including budget, timeline, concerns/issues etc.
• Manage the agency process from scope of work through post-launch analytics for client projects.
• Provide strategic direction and insights after carefully reviewing, researching and analyzing client’s needs and objectives
• Communicate to all stakeholders at each step of any project - work closely with creative, digital, and production teams ensuring smooth and
timely production.
• Travel to client facilities or industry conferences as needed.
• Utilize market research data and field experience to influence business practices
• Host Benchshop seminars and/or BenchU sessions sharing your expertise and best practices.
• While client work is priority, building new relationships and potentially new client(s) is also great. Ask us about our New Client Referral Bonus.
WHAT IT TAKES TO SIT ON THE BENCH:
• A passion for people and diversity.
• An organized and thorough individual who is personable and has great communication and presentation skills, verbal and written.
• Must be decisive and excited to work with a team as well as constantly pushing the best work out of the agency for the client.
• 2-3 years of experience managing and leading multi-faceted projects from beginning to end; budget management preferred, traditional “agency”
experience not a requirement.
• Comfortable in a fast-paced, startup environment where wearing several different hats is normal and encouraged.
• BA in Marking Communications or related field.
16
17. Other Key Benchers: Digital Strategist
Don’t apply for this job if you think that hashtagging everything you say makes you “digitally savvy” and/or a “strategist”. The Bench is looking for a strategist that has
been around since the start of “brands on social media”; someone that understands the essence and translation of a brand on an “online” or digital platform (website,
social network, mobile app). Understanding this essence is what keeps our digital strategists grounded but also creative and hungry for something new and exciting.
Our digital strategists report to our Chief Digital Officer and work very closely cross-agency on client work.
WHAT YOU WILL DO ON THE BENCH:
• Define and execute innovative and highly effective digital marketing strategies for our clients.
• Audit client digital footprint and recommend better practices per platform for create a more uniform voice/strategy.
• Utilize digital/behavioral research data and field experience to influence digital practices.
• Provide ongoing strategic counsel in an effort to help meet business and client goals.
• Host Benchshop seminars and/or BenchU sessions sharing your expertise and best practices.
• While client work is priority, building new relationships and potentially new client(s) is also great. Ask us about our New Client Referral Bonus.
WHAT IT TAKES TO SIT ON THE BENCH:
• An itch for sharing things with people; i.e. you probably have a blog you post on at least 1-2/week and/or you share more “life” than selfies on Instagram.
• A self-starter that’s called upon by their friends for “social media” advice on projects, branding, and “online” stuff that they know you know too well.
• Must be decisive and tenacious about great ideas; too often clients might be scared of a strategy that might disrupt their landscape – if you think it will work,
and can prove it, we want you
• 2-3 years of experience managing and leading a brand voice across digital ecosystems.
• Familiarity with all the major online platforms – deep expertise (launched many campaigns) in 1-2 platforms preferred; i.e. Youtube or Pinterest.
• Comfortable with reporting tools and building executive reports post-campaigns to
• An organized and thorough individual who is personable and has great communication and presentation skills, verbal and written.
• Comfortable in a fast-paced, startup environment where wearing several different hats is normal and encouraged.
• BA in Marking Communications, Digital Marketing, or related field.
17
20. 20
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
Scoping the work is the very first step in our process. We want
to ensure that the request by the client is clear and that we
establish their current need(s) and expected deliverables.
What is the problem we’re trying to solve? How does the client
think they can solve it, if at all? What is the proposed budget or
NTE number?
DELIVERABLE
• Clear and concise SOW approved by client.
21. 21
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
The “Discovery” step is where we start to get our hands dirty.
We take research and strategy very seriously. For 30 days we drill down on the
client and their needs based on the project that’s been scoped. This discovery
process includes:
• Client Benchshop
• Company history and stakeholder assessment
• Competitive analysis
• Brand analysis
• Customer and market research
DELIVERABLE
From this research process, The Bench will construct a discovery brief containing
final 360-degree strategy for the suggested audience. The document is considered
the official pitch and outlines a dedicated client team, proposed budget and
timeline, and defines “success” via more clearly defined deliverables.
22. 22
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
This internal prep is the official project kick-off. The assigned client
manager works cross-agency with the benchers assigned to the client to
create a detailed project plan with specific dates for deliverables and
responsible parties for those deliverables; internal or external (client).
The client manager also starts gathering/pricing resources needed for the
next phase including any production needs.
Administrative tasks occur as well, including accounts payable
responsibilities like adding the client as a vendor, and creating and
approving a PO for billing and invoicing.
DELIVERABLE
• Detailed internal project plan for client team.
• Final creative brief, media plan, tech spec if applicable.
• High-level project timeline and project development overview for
client presented at kick-off meeting.
23. 23
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
The design and production phase is when The Bench actually
does the work. The timeframe will vary dependent on the scope
of the project and work. The timeline outlined in the prior phase
will guide the cadence of this phase. The client manager will
communicate daily with the client lead, as well as a scheduled
weekly update call for the larger team to keep all parties up-to-
date with status, any obstacles, etc.
DELIVERABLE
Executed project as defined in the final strategy brief .
24. 24
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
POST
LAUNCH
ANALYSIS
INTERNAL
POST
MORTEM
The post- launch analysis is where our research and analytics
benchers get to work. Dependent on the project, we measure
the necessary KPI’s (impressions, sign-ups, views) and ensure
that we’ve succeeded based on our previously outlined
definition of success. The research team may also choose to
survey consumer post-launch to gauge their perspective about
the brand and whether it’s changed if at all, and how.
DELIVERABLE
Post-launch analytics and consumer feedback collection brief
prepared to present to client at Post-Launch meeting. This
meeting will set the cadence for future work therefore.
25. 25
SCOPE
WORK
DISCOVERY
INTERNAL
PREP
DESIGN &
PRODUCE
ANALYSIS
POST
LAUNCH
INTERNAL
POST
MORTEM
The last step in our process is the post mortem internal wrap-up. In this stage, the
client manager, in tandem with a coordinator or intern, gathers the most powerful KPI’s
from the campaign, along with great imagery of the creative/execution.
These assets are uploaded to our intranet where they can be easily accessed for
agency promotion, award submissions, and future reference. The case study is also
uploaded to our website/blog with permission from the client.
The client lead at The Bench will also touch base with the client. If the client wasn’t
looking for an AOR, it is important to nurture the relationship in hopes of future work
and/or potentially choosing The Bench as AOR in the future.
The Bench is not shy about creating and celebrating great work. A post-launch
celebration for the client team, and the client, is also part of this phase. Cheers!
27. It’s All About The Bench
It is important that The Bench be the focal
point and consistent branding and
marketing around the agency.
We will ensure that there is a mega-Bench
inside each office and/or on the street in-
front of the building, which everyone has
access to:
– All employees take employee ID
pictures on bench
– All new clients take pictures on
bench
– Allow pedestrians to take pictures
and create a flipbook to show
diversity of NYC
27
29. 29
LEADERSHIP
• Position The Bench and senior staff as award-winning industry
thought leaders via PR, industry events.
• Showcase The Bench’s corporate social responsibility actions and
efforts; volunteering within our local communities; pro-bono work;
The Bench Initiative (re-building broken down parks and adding a
mega-bench).
• Participation and sponsorship of industry conferences such as
Social Media Week, Conference Board, etc.
ACCESS
• Develop and grow prospective client opportunities through targeted
event opportunities; SXSW, Ad Week, Creative Week, Internet Week,
AMA Non Profit Marketing Conference, The North East LGBT
Conference.
• Host networking/panel events at The Bench offices
• Bench Brainstorms on Google Hangout: livestream bi-monthly
brainstorms to show the world the smart creative minds at The
Bench.
• College Tours/Recruitment: Virginia Commonwealth University,
University of Kentucky, Texas at Austin, Miami Ad School, NYC,
University of California.
SOCIAL MEDIA/EMAIL MARKETING
• Build website to showcase work, talent, offices, client
testimonials, awards, and history; SEO.
• Maintain active social media channels including: Tumblr, Twitter,
Facebook, Instagram, Youtube.
• Increase engagement on social via marketing materials such as
white papers and infographics.
• Paid social posts on major announcements such as a new office,
client, white paper, CSR report, etc.
• “On the Bench” newsletter – once a week, or twice a month,
including goings-on at The Bench, what we’re thinking is cool in
the industry etc.
PR & AWARDS
• Press Releases related to client wins and work, research/analytics on
the multi-cultural marketing industry etc.
• Editorials in industry publications
• Entering campaigns and the agency into award shows gives
potential prospects a better view on the caliber of our work. As well
as reaffirm our own successes.
• Potential award shows include: GLAAD Awards, Cannes Lions, Small
Agency Awards, Mosaic Awards (AAF), Advertising Age Hispanic
Creative Advertising Awards
31. Harlem Proud
31
• WHO: The Bench in collaboration with renowned photographer JR.
• WHAT: A partnership series similar to HONY, photograph Harlemites sitting on or
near a mega-Bench installed within their community to showcase the cultural
wealth. The photographs will then be blown-up and hung around Harlem
strategically.
• WHERE: Kicking off in Harlem, The Bench and JR would work together on this
project across all the major communities surrounding The Bench offices around
the world.
• WHY: JR and The Bench share the same mission: celebrating the beauty and
power in diversity.
• WHAT THE BENCH GETS IN RETURN: Massive traditional and social media
exposure via JR’s follower base (Instagram alone - 388K followers), and JR’s
best friends which include Pharell Williams, Spike Lee, etc.
33. Marketing KPI’s
• Site traffic (page views) and SEO – organic search
• Sales revenue (reaching yearly client revenue goals)
• Social Media reach following, impressions, and organic reach
across channels
• Assessing whether New Biz leads are pro or re-active
• Email marketing subscriptions
• Awards nominated for and awards won
• Industry media impressions
• Social Media impressions based on non-traditional approaches
33
35. New Business Objectives
• Increase visibility of The Bench both within
industry and to potential clients
• Increase new business growth across areas
of expertise
• Boost internal communication regarding
agency language and assets for new
business pitches/presentations
35
36. What We Need to Get it Done
• Capabilities Deck (done!)
• Individual Practice Area Capabilities
• Case Studies
• Industry Experience Across The Agency
• Training
• CRM Database
36
37. How We’ll Get it Done
• Prospecting
– Research companies/industries in our sweet spot and
work with practice leaders on outreach
• Search Consultancies
• Get on the RFP lists
• Qualifying/Fielding Calls
• New business qualifying process for all to adhere to
– Provide detailed instructions for fielding a new business
call with important questions to ask and details to obtain
37
38. Sweet Spot Clients
• Clients that know that to truly reach their
audiences they need to get away from
traditional strategies.
• Clients that are active in the local communities
within their major markets.
• Clients that have a separate team or person
and budget that focuses on multi-cultural
marketing.
38
39. Client Revenue Goals - first year
Based on total revenue of $5M
39
3 Anchor Accounts
Above $750K ea.
45% of revenue or >$2.25M
3 Anchor Accounts
Above $300K ea.
25% of revenue or >$1.25M
4 Anchor Accounts
Above $375K ea.
30% of revenue or >$1.5M
41. Internal Growth Goals
Our internal growth goals can only be reached by
keeping a well-oiled and tight machine.
We want to maintain, nurture, and grow a happy,
smart, and appreciated work force that are loyal
and trust The Bench, their leaders, and
colleagues.
Remember: we are the peoples advocate. That
advocacy must start from inside The Bench.
41
43. Internal Growth Tactics
• Monthly agency-wide conference calls led by the head of each practice area.
• Weekly internal newsletter run by junior staff – it should not have a “top down” feel but should be reviewed by a senior
member. Should also include insight or “a note” from a senior bencher.
• Emails sent out to alert the agency of new hires, promotions, new clients (and who pitched/will work on the business).
• An intranet of resources and archived information; old pitches, staff directory, HR forms, “team day” idea submissions,
profiles of all employees from c-suite executives to entry-level coordinators.
• Recognize employees with internal awards like “Client Manager of the Month”, “Intern of the Summer”, “Miss
Congeniality”, etc.
• Allow for training and career growth via BenchU, tuition reimbursement, sponsor Benchers to attend and travel
conferences, etc.
• “Bench Day”: Every other Friday bring in a caterer, a DJ, speakers from other companies, benchers can showcase
talents and teach other benchers.
• Bench Volunteers: four set volunteer days per year for all employees.
• Employee/Employer Reviews every 90 days to allow for managers to review teams and visa versa, give feedback, and
assist in implementing strategies to be more efficient and effective.
43
44. BenchU
Bench University is an internship and training program
where educational and development training is provided to
current and future benchers.
Benchers learn from The Bench’s finest, industry insiders
and tools, clients, research companies and more.
Lunch at The Bench workshops and trainings include:
– Presentation Skills
– Account Planning or Management Crash Course
– Understanding Consumers
– Brand Leadership
– Research: Utilizing Twitter & Mobile
– Digital Solutions
44
46. Standard Bill Rates
46
BENCHER SALARY HOURLY EQUIVALENT
OPERATIONS
(~135% of Salary)
HOURLY RATE
CUS $200,000 $96 $130 $226
CDO $200,000 $96 $130 $226
CMR $200,000 $96 $130 $226
Creative Director $150,000 $72 $97 $169
Client Lead, Director $100,000 $48 $65 $113
Director, Media Strategy $100,000 $48 $65 $113
Director, Digital $100,000 $48 $65 $113
Market Research Director $100,000 $48 $65 $113
Digital Strategist $75,000 $36 $49 $85
Creative Producer $75,000 $36 $49 $85
Media Planner $75,000 $36 $49 $85
Research Analyst $80,000 $38 $52 $90
Research Planner $75,000 $36 $49 $85
Graphic Designer $70,000 $34 $45 $79
Creative Project Manager $70,000 $34 $45 $79
Client Manager $65,000 $31 $42 $73
Social Media Manager $65,000 $31 $42 $73
Production Assistant $50,000 $24 $32 $56
Digital Coordinator $45,000 $22 $29 $51
Media Coordinator $45,000 $22 $29 $51
Research Coordinator $45,000 $22 $29 $51
Client Coordinator $45,000 $22 $29 $51
Project Intern $40,000 $19 $26 $45
47. Sample Project
An integrated marketing campaign
with project-based client Max
Brenner.
Objective: launch a new restaurant
on Miami’s Lincoln Road strip.
Project Cost includes:
• 1 month discovery
• 5 months for execution
• 1 month post-launch
• Does not include OOP costs
Cost: $403,477
47
48. Sample Project Bencher Allocation
48
DISCOVERY EXECUTION/LAUNCH POST-LAUNCH
• CUS
• CDO
• CMR
• Client Lead, Director
• Client Manager
• Market Research Director
• Research Analyst
• Research Planner
• Digital Strategist
• Creative Director
• CUS
• CDO
• CMR
• Creative Director
• Client Lead, Director
• Client Manager
• Director, Media Strategy
• Director, Digital
• Market Research Director
• Digital Strategist
• Creative Producer
• Media Planner
• Graphic Designer
• Creative Project Manager
• Social Media Manager
• Production Assistant
• Digital Coordinator
• Media Coordinator
• Client Coordinator
• Project Intern
• Client Lead, Director
• Client Manager
• Social Media Manager
• Media Coordinator
• Research Coordinator
• Client Coordinator
49. Discovery …as its own service
At The Bench, we take research and strategy seriously.
Our discovery process is so rigorous and vital to your brand and business that we offer it as its own service
at a flat rate of $30,000. Our top benchers, including the heads of digital, market research, brand strategy,
and creative, work together for 30 days to drill down to the strategy that will bring the most memorable and
360-degree experience for the community or customer group you’re looking to target.
49
PHASE OF
PROJECT
BENCHER SALARY
HOURLY
EQUIVALENT
OPERATIONS
(~135% of Salary)
HOURLY
RATE
HRS/
MONTH
TOTAL MONTHLY
FEE
CUS $200,000 $96 $130 $226 8 $1,808
CDO $200,000 $96 $130 $226 8 $1,808
CMR $200,000 $96 $130 $226 8 $1,808
Client Lead,
Director
$100,000 $48 $65 $113 20 $2,260
Client Manager $65,000 $31 $42 $73 60 $4,406
Market Research
Director
$100,000 $48 $65 $113 20 $2,260
Research Analyst $80,000 $38 $52 $90 25 $2,260
Research Planner $75,000 $36 $49 $85 24 $2,034
Digital Strategist $75,000 $36 $49 $85 25 $2,118
Creative Director $150,000 $72 $97 $169 25 $4,237
Total Fees $24,997
Bench Profit
(20%)
$4,999
Flat Cost $29,996
30-DAY
DISCOVERY
50. Immersive Benchshops
The Bench provides immersive one or two-day
educational and development workshops for clients and
individuals with small budgets, or executive teams
looking for on-location training, on multi-cultural or LGBT
market research, social and content marketing, and
more.
Whiteboard and brainstorm sessions, accompanied by
breakfast and lunch, are a great way to bring a team
together to develop skills that will ultimately improve
your marketing strategy and business.
• One Day Benchshop - $300 pp
• Two Day Benchshop - $700 pp
• Executive Benchshop On-Location: pricing
contingent on needs and size of group.
50