This document provides information about Relationship Economics, a platform created by David Nour that focuses on strategic relationships and their impact on business goals. The platform calls for intentionally investing in select relationships to produce significant returns. It establishes a common language and five-phase process for identifying, nurturing, and capitalizing on strategic relationships. Relationship Economics offers diagnostic tools, digital solutions, workshops, and consulting services to help organizations improve relationship-building skills and align relationships with goals. The founder, David Nour, is an internationally recognized speaker and author on business relationships and growth strategies.

1. Relationship Economics®
The art & science of relationships
David Nour – CEO
The Nour Group Inc.
@davidnour
#RelationshipEconomics

2. @davidnour#RelationshipEconomics
To help visionary clients achieve unprecedented
growth through a unique return on their strategic
relationships.
• Unprecedented Growth: Revenue, New Customers, Market
Share
• Unique Return: Quantifiable Return on Customer Relationships
• Strategic Relationships: Customers, Partners, Employees
Our Mission

3. @davidnour#RelationshipEconomics
Strategic Relationships Create Powerful Business Advantages
Fuel
Growth
Boost
Success
Accelerate
Results
However, among most individuals and organizations they’re
an underdeveloped competency.

4. @davidnour#RelationshipEconomics
What’s your
game plan?
Goal
?
How do you meet your goals?

5. @davidnour#RelationshipEconomics
Strategic Relationship Plan™
Who do you
know?
Be strategic Nurture
pivotal
relationships
Be selective To meet
you goals
?
The key is becoming more intentional in the relationships you choose to invest in.

6. @davidnour#RelationshipEconomics
Why Business Relationships are Systemically Undervalued
Individuals
 Formal instruction or untrained?
 Business skill or “life skill”?
 Effort rewarded or devalued?
Organizations
 Metrics managed or unmonitored?
 Leading indicators or lagging indicators?
 Everyone’s responsibility or “someone else’s”
responsibility?
Teams
 Common language or variation?
 Planned process or ad hoc?
 Accountable or unaccountable?

7. @davidnour#RelationshipEconomics
When Strategic Relationships are Left to Chance,
Key Metrics Suffer
• Growth: flat or slower than desired
• Sales: higher customer acquisition costs, lower
account penetration and account retention
• Collaboration: teams trapped in silos
• Talent: harder to recruit, engage, and retain the best
• Innovation: seen as followers rather than innovators

8. @davidnour#RelationshipEconomics
The Relationship Economics® platform calls for intentional investments
in carefully-chosen relationships which will produce a significant return on investment.
GrowthOpportunity
Thinking, Approach & Investments (Time, Human, Capital)
Do Nothing
Reactive
Predictive
Intuitive
Visionary
Proactive

9. @davidnour#RelationshipEconomics
Relationship Economics® Creates a Common Language
SITUATION INVESTMENT PORTFOLIO 2 AMs
Occasional
Collegial
Regular
Co-Operative
Frequent
Collaborative
Immediate
Inter-Dependent
5 PM 7 PM 9 PM 2 AM
Depth & Relevancy

10. @davidnour#RelationshipEconomics
Relationship Economics® Establishes a Process
Identifying
Relating
Nurturing
Sustaining
Capitalizing
• Quantifiable: aligns behaviors with
Relationship-Centric goals
• Teachable: presents relationships as a skill
that can be learned
• Scalable: applies to both individuals and teams
that manage relationships
• Sustainable: reveals progress through
organizational diagnostics and individual
developmental assessments
The Five Phases of
Strategic Relationships Benefits of the Process

11. @davidnour#RelationshipEconomics
Relationship Economics® Aligns Actions with Goals
RELATIONSHIP
CURRENCY®
DEPOSITS
CURRENT
RELATIONSHIP
BANK ™
PIVOTAL
CONTACTS™
RELATIONSHIP
CENTRIC
GOALS

12. @davidnour#RelationshipEconomics
Relationship Economics® Produces Impact
Reduce
Transaction Costs
Accelerate the flow of
information and resources to
achieve goals
Deepen
Loyalty
Create strong preferential
advantage among employees,
partners and clients/customers
Institutionalize
Relationships
Reduce the risk of single points of
contact who can walk out the
door any time
Access New
Opportunities
Identify new sources of growth
through top talent and
customers

13. Relationship Economics® Offerings

14. @davidnour#RelationshipEconomics
Relationship Economics® Products and Service Offerings
Diagnostics and Consulting
• Relationship Economics® Org. Diagnostic
• Strategic Relationship Planning
• Relationship Onboarding Process Development
• Relationship Integration Process
Digitally-Powered Solutions
• Relationship Investor Digital Platform
• Relationship Investor Developmental Assessment
• Coaching Relationship Investors (for Managers)
Relationship-Focused Events
• Executive Coaching
• Relationship Economics® Retreat
• Relationship Capital Retreat
• Professional Net Worth Retreat
Workshops and Keynotes
• Relationship Economics® Overview Workshop
• Relationship Economics® Keynote
• Return on Impact Keynote
• Enterprise Evangelism Keynote

15. • They will understand: and buy. Confused
customers don’t buy
• They will be on the same page: if they
share a consistent, memorable story or
metaphor-based visual
• They can focus on one message: instead of
dozens created by silos of dysfunction
• They are more likely to act: if they know
how and why they should do something
@davidnour#RelationshipEconomics
Visualization Services
• They don’t read: we retain a majority of
ideas through visuals
• They are busy: they are snacking on
information, in a hurry
• Their attention is divided: iPads,
smartphones, social media, text messages,
whitepapers, PowerPoints
• They don’t care: a lack of emotional
connection prevents empathy
Problem: Confusion, delay, inaction Solution: “Visualization”

16. @davidnour#RelationshipEconomics

17. @davidnour#RelationshipEconomics

18. @davidnour#RelationshipEconomics

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20. @davidnour#RelationshipEconomics

21. @davidnour#RelationshipEconomics
We’re a visual society.
We share our work, lives, ambitions,
strategies, vision and success in
narratives. Yet most of what we use
to articulate those ideas are often in
“death by PowerPoint,” boring
memos, or spreadsheets from hell.
Learn more at:
NourGroup.com/Visual
Nour Group takes a different approach to
explore, clarify, and help its clients visualize
their direction and ultimate destinations.

22. @davidnour#RelationshipEconomics
About The Founder
 David Nour, CEO – The Nour Group, Inc.
 Enterprise Growth Strategist
 Business Relationship Expert
 International Speaker
 Best-Selling Author
 Relationship Economics (Wiley, 2008; Updated 2011)
 ConnectAbility (McGraw-Hill, 2010)
 The Entrepreneur's Guide to Raising Capital (Praeger, 2009)
 Return on Impact (ASAE, 2012)

23. @davidnour#RelationshipEconomics

24. @davidnour#RelationshipEconomics
Notable Outcomes
Client Type Impact
Global Consultancy: 2X Revenues of New Practice in 18 Months
Global Manufacturer: 14 percent YOY Revenue Growth
Global Tech Co.: 22 percent Revenue Growth in Target 20 Accts
National Insurance
Provider:
Most Successful New Product Launch
Global Media Co.: 8 percent Revenue Growth in Top 10 Accts
Global Hospitality Firm: No Voluntary Attrition in 24 Months
Industry Association: 20 percent Membership Growth in CY
National Manufacturer: Acquired at Premium Multiple of EBITDA
Academic Exec. Edu: Highest Rating of Advanced Leadership Program
Non-Profit Board: Most Profitable Capital Campaign in 40 Years

25. For more information contact David Nour at
dnour@nourgroup.com