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Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen

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Presented at McDonough School of Business - Georgetown University to faculty, staff, and students in May.

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Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen

  1. 1. Business Innovation and Mobile & Web Solutions R2i Vice President of Mobile, Wayne Chen Presented to Georgetown University
  2. 2. 2011: Top 5 Strategic Technology Trends1.  Pervasive Cloud Computing2.  Mobile Applications & Media Tablets3.  Next-Generation Analytics4.  Social Analytics5.  Social Experience Confidential 2/14/13
  3. 3. Mobile Strategy Expansion 11,000,000,000…and  coun,ng   Confidential
  4. 4. Fragmentation in Google’s Android• Eight versions in two years• Performance roadblocks with older smartdevices• O.E.M. customization Confidential
  5. 5. Confidential
  6. 6. Social Mobile Experience Confidential
  7. 7. Mobile Exclusive BrandsTraditional Publishers will launch new, mobile only brandsVertical focus on content, increase stickinessMobile application leverage new channels and new discovery options forconsumers Confidential
  8. 8. Mobile application + WebLeveraging existing technologyCross platformUnable to ID difference Confidential
  9. 9. Near Field CommunicationAndroid Gingerbread APIIn-store purchasesAdoption level increases Confidential
  10. 10. App Security IntensificationPersonal Data StorageSecurity ThreatsSecurity Precaution and Need Confidential
  11. 11. In the news1.  AT&T is buying T-Mobile2.  Windows just partnered with Nokia3.  iPad 2 just hit 1 million4.  New tablet births5.  Honeycomb (promising and limited)6.  High fees for in-app purchases = road block7.  Enterprise and Small Business app explosion8.  Billions to be spent on Mobile/Marketing9.  Casual Gaming and Micro Payment will flourish10.  Location Based, Group Texting, Social Shopping a hit!! Confidential
  12. 12. Go and build the future Confidential

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