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- 1. Внедрение новых услугдля корпоративных клиентов с помощью облачных решений Леонид Бельский Business Unit Global Services Будущее Телеком Индустрии: 10 июня 2015
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- 3. Operators’ Three transformationjourneys Telecom Cloud IT Cloud Commercial Cloud Telecom Network Transformation Commercial Cloud Offerings Internal IT Transformation Virtualized network functions e.g vEPC, vIMS Virtualized IT functions for internal use e.g CRM, OSS/ BSS Cloud offerings sold as a service (XaaS) e.g. Public cloud for enterprises
- 4. © Ericsson AB2015 | 2015-06-09 | Page 4 Operator Cloud options Not mutually exclusive! VNF Vendor Islands NFV on IT Cloud OPNFV Cloud Operator private IT cloud Operator commercial cloud Operator IT Cloud Operator Commercial Cloud Operator Telecom Cloud Business Drivers Topline growth via regional cloud services Modernize legacy IT platforms Reuse private IT infra for telco applications Automation and network slices Platform flexibility/ SW/HW decoupling Most operators Current vEPC & vIMS deployments Examples A B C D E
- 5. © Ericsson AB2015 | 2015-06-09 | Page 5 Ericsson Cloud Powering the Digital Industrialization of Modern Businesses Cloud-based offerings and applications IT & operations Infrastructure Telecom industry specific offerings TV & Media industry specific offerings Transport industry specific offerings Other Industries industry specific offerings › Cloud Transformation Services › Operation of Data Centers and Cloud › Converged Cloud › Cloud Management › Platform as a Service › Infrastructure as a Service › Data Center HW & Equipment Management
- 6. © Ericsson AB2015 | 2015-06-09 | Page 6 Capability Investment 1000+ Cloud Developers 600+ Principal Solution Architects 500+ Experts in Research, Stds & Tech Strat. $1B Investment in 3 ICT Centers Acquisitions*, Investments* & Partners* Platinum Board Member Industry Ecosystem Gold Level Board Member Actively contributing to Neutron (Quantum) WAN support Co-editor of OVF 2.0 whitepaper Active in all NFV working groups - editors of Portability & Replicability and Availability Framework, responsible for PoC Framework IETF Chairman & actively contributing on SDN working groups: L2VPN, L3VPN, NVO3, I2RS Gold Level Sponsor * ** * * * * * * Platinum member, Co-founder * * * * * Ericsson’s Cloud Commitment * Cloud Transformation Partner NFV Operator Internal IT Operator Commercial Cloud Complete Cloud offerings
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- 8. © Ericsson AB2015 | 2015-06-09 | Page 8 The Shift to Service Providers 65-85 20-30 10-20 25-35 <5 20-30 5-10 10-20 Share of workload, % Today Cloud adoption for new workloads and those without sensitive data 2020 Multi-cloud adoption will grow largely as an alternative to on-premise infrastructure Less Critical Workloads More Critical Workloads “Owned” “Utility” Service Provider Private Data Centers Commodity Cloud Commercial Cloud Private “IT” Cloud Legacy And from Legacy to Private Cloud
- 9. © Ericsson AB2015 | 2015-06-09 | Page 9 q Cloud adoption is rising, however concerns about security and governance are limiting factors for fully embracing cloud technology q Increasingly, organizations are beginning to build infrastructure and applications that are cloud- optimized and software-defined. q 74% of enterprises are concerned about cloud security & governance. q The market for PaaS solutions is increasing by over 35% in 2015, to USD 6b q Two thirds of companies are either concerned or very concerned about the complexity involved in managing and governing a hybrid cloud environment q By 2015, the spending on cloud services is expected to grow by 20% and large data centers will account for more than 25% of all data hardware › Cloud EVOLUTION SECURITY TOP OF MIND AS EFFICIENCY & NEW SERVICES DRIVE CLOUD DEPLOYMENT
- 10. © Ericsson AB2015 | 2015-06-09 | Page 10 Increasingly dominated by AMZN, MSFT and GOOG Extreme price pressure as the big three compete for market share Very asset intensive with the big three investing $16B in CapEx in recent years to build cloud infrstucture Aggressive adoption by start- ups and experimental workloads but enterprise adoption is lagging “Commodity” Cloud: A place to avoid Amazon Microsoft Google IBM Rackspace 0,0% 40,0% 80,0% 120,0% 160,0% 0,0% 10,0% 20,0% 30,0% 40,0% GrowthRate(ttm) Market Share
- 11. © Ericsson AB2015 | 2015-06-09 | Page 11 Many Enterprise workloads need a better cloud Must provide Enterprise-grade security Must comply with governance rules in various industries and legal jurisdictions Must have a contracting model that is aligned with the needs of the enterprise Operator “Commercial” Cloud: Unlocking the opportunity 2010 2011 2012 2013 2014 2015 2016 Dedicated Hos3ng 3 078 3 257 3 468 3 690 3 922 4 166 4 221 Shared Hos3ng 8 584 9 385 10 455 11 621 12 888 14 244 15 689 Managed Hos3ng 12 808 15 524 18 931 22 958 27 655 33 179 39 648 Public Commodity Cloud 996 2 190 4 230 6 707 9 388 12 396 15 579 $0 $10 000 $20 000 $30 000 $40 000 $50 000 $60 000 $70 000 $80 000 US$-‐million Worldwide Hos2ng and Cloud Market Size
- 12. Evolving operator roles ictservice roles in the Networked Society Applications & Services Systems & Platforms Connectivity & Communication Network developer Service enabler Service creator Service producer Service platform developer Users, Content & Devices Operators may need to play multiple roles at the same time… … addressing different market segments with applied roles.
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- 14. © Ericsson AB2015 | 2015-06-09 | Page 14
- 15. © Ericsson AB2015 | 2015-06-09 | Page 15 SHIPPING Industry Challenges › Bunker efficiency (fuel costs) › Earnings and Margin pressure › Staff training & development › Security/piracy › Crew Welfare › Legislation › Insurance costs Earnings Costs Profit Earning Costs Value Driver
- 16. © Ericsson AB2015 | 2015-06-09 | Page 16 Use case example Ericsson voyage optimization solution for Maersk brings new revenues for telecom operators • The basic need for real time information on the total fleet and individual vessel position speed and direction • GSM/VSAT for real time monitoring • Ship to Shore communication • Real time Voyage speed measured to accuracy • Common Communication platform • A fully Managed service including Vendor SLA Management Result: Customer saved USD 50 Million
- 17. © Ericsson AB2015 | 2015-06-09 | Page 17 Ericsson Ict Cloud Field Maintenance Customer Support Center Ericsson ICT Cloud Telecom Network Operator Fleet Company Insurance Companies Telemed Terminal / Port Flag State, Port State & Customs Agencies Operation Region I Operation Region VI Operation Region II Operation Region III Operation Hub Vessel Captain & Owner/ Manager
- 18. © Ericsson AB2015 | 2015-06-09 | Page 18 Ericsson’s emerging focus: Helping build cloud services
- 19. © Ericsson AB2015 | 2015-06-09 | Page 19 Ericsson ConsumerLab annual research 1.1 billion REPRESENTING PEOPLE 100,000 RESPONDENTS 15 STUDIED MEGACITIES40 MORE THAN COUNTRIES
- 20. © Ericsson AB2015 | 2015-06-09 | Page 20 Eight Connected home solution areas Organization Grocery Shopping & Inventory Home Security Appliance Management Energy & Utility Communication Entertainment Health & Wellness
- 21. © Ericsson AB2015 | 2015-06-09 | Page 21 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Alarm/Home Security companies Home Improvement retail stores Electronics manufacturers Electric/Gas/Heating Utility companies Wireless/mobile service provider / Telecommunications companies Internet Service providers Home appliance companies Technology/Software companies (Google, Microsoft) Consumer electronics stores City/local municipality (provided as public service) Cable television companies Mass Merchant stores Computer companies (Dell, Toshiba) Local telephone companies Emerging companies (Nest, Quirky) Online retailers (Amazon) Base : Those highly /moderately interested in any of the 8 areas and interested in integrated home solutions (Rated 7 or above ) Ranking of potential suppliers Across the countries in the study Alarm and Home security companies received the highest scores to offer integrated home solutions
- 22. © Ericsson AB2015 | 2015-06-09 | Page 22 Use case example Operator To provide B2B MVNE PLATFORM for security companies
- 23. Examples of new commercialcloud services for B2B
- 24. © Ericsson AB2015 | 2015-06-09 | Page 24 Use case example Secure cloud Storage Operator X End user Secure Cloud Storage User SW suite Standard API Enterprise Customer services Internal IT services Object storage via standard API Mobile phone backup Backup Bulk document storage Personal Cloud
- 25. © Ericsson AB2015 | 2015-06-09 | Page 25 Ericsson & Cleversafe partnering on web-scale object storage Secure Cloud storage Accessibility Security Cleversafe Object Storage Automation & Governance +
- 26. © Ericsson AB2015 | 2015-06-09 | Page 26 Platform Economics Greater Resiliency at a Fraction of the Cost • $/TB comparison" • Analysis by Cleversafe customer" 80%+ lower cost30-60%+ lower cost NAS Gateway and dsNet dsNet Object DR protected Current NAS DR protected Current NAS Single Copy Ericsson secure cloud storage vs Amazon Ericsson secure cloud storage vs NAS $0 $1 000 000 $2 000 000 $3 000 000 $4 000 000 $5 000 000 $6 000 000 $7 000 000 $8 000 000 $9 000 000 $10 000 000 480 TB 960 TB 1920 TB 3840 TB S3 Ericsson SCS
- 27. © Ericsson AB2015 | 2015-06-09 | Page 27 Secure cloud storageCloud based Enterprise Mobility Management Cloud based Push-to-talk Cloud based MVNE platform as a service Cloud based MVNE/MVNO as a service Cloud based Enterprise Mobility Management Ericsson Managed Enterprise Cloud
- 28. © Ericsson AB2015 | 2015-06-09 | Page 28 CLOUD PUSH TO TALK 3G, 4G-LTE, Wi-Fi › Service Description: Cloud-based PTT is a carrier-grade instant group communication service with 3G/4G/LTE and Wi-Fi compatibility and assured Quality of Service (QoS) › Value delivered Removed PMR network costs › Target Customer • Industry verticals including: Hospitality, Manufacturing, Construction, Transportation, Utilities, and Energy • CSP using old PMR or Tetra or iDEN networks and looking for a featured substitute
- 29. © Ericsson AB2015 | 2015-06-09 | Page 29 Cloud-based Push-to-Talk ATTRACT AND MAINTAIN HIGH ARPU CUSTOMERS DISPATCH CONSOLE CUSTOMER ADMIN TOOL FULLY MANAGED BY ERICSSON, WITH FAST TIME-TO-MARKET RUGGEDIZED SMARTPHONES AND ACCESSORIES 3G, 4G, LTE, Wi-Fi
- 30. Desktop PTT Client Makea Push-to-Talk call conveniently from a Windows PC without the need for a handset.
- 31. Dispatch Best-in-Class Dispatcher • PC-basedwith friendly UI and intuitive controls • PoC calling directly from interface • Locate individuals and verify presence • Corporate Admin integration • Call recording, call history and alerts • Dispatcher activity logs
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- 33. © Ericsson AB2015 | 2015-06-09 | Page 33 MVNE/MVNO as a SERVICE › Service Description Cloud Based, multi-tenant platform to serve MVNO and MVNA/Operators › Target customers Operators and MVNO’s › Value delivered Reduced MVNE set-up complexity, risks and costs Improved Time To Market › Business Model Pay-as-you-go model
- 34. © Ericsson AB2015 | 2015-06-09 | Page 34 Ericsson Managed MVNE Functionality Configuration BSS BSS OCS CORE BSS OCSBSS BSS only Minimum Service provider Intermediate Full MVNO BSS Billing, CRM, subscriber portal, MVNO portal, white label applications, PoS applications, campaign manager, workflow manager, reporting, ticketing OCS Online charging system integrated with BSS MVNE CORE HLR, call control, USSD, SMSC, number portability, top-up gateway, provisioning gateway, voicemail, VAS, PCRF, DPI
- 35. © Ericsson AB2015 | 2015-06-09 | Page 35 35+ MNVOS, 25+million subs
- 36. © Ericsson AB2015 | 2015-06-09 | Page 36 ERICSSON MANAGED ENTERPRISE CLOUD › Service Description Provides operators with a white label, ready-made office and business application Software as a Service (SaaS) suite for the Small Medium Enterprise segment › Target customers CSP aiming to offer Services to SME › Value delivered Enable new revenue streams and reduce TTM through ”OTT approach” › Business Model Pay-as-you-go model Enterprise Reliable and fully automated platform to package and automate the provisioning of any enterprise application
- 37. © Ericsson AB2015 | 2015-06-09 | Page 37 › Wider application portfolio delivering more values › Seamless migration (IN & OUT) with standardized tools & technologies › Provision white labeling IT services built on operator’s own environment with high security and reliability Best-of-suite solutionsBest-of-breed solutions Competitive advantages The best-of-breed open standards solution on cloud with optimized TCO EMEC
- 38. © Ericsson AB2015 | 2015-06-09 | Page 38 . . E-Mail Document Mgmt. Chat Virtual Desktop Manage Products M o r e …… CRM HRMS Fleet Management M o r e …… Education Automobile Healthcare M o r e …… Promotions Manage Customer Metering Manage Orders Manage Invoice Provisioning Reports Manage Tickets Dashboards Media & Entertainment M o r e …… M o r e …… M o r e …… EMEC - IT applications & Domains
- 39. © Ericsson AB2015 | 2015-06-09 | Page 39 Ericsson management console › Graphical console for easy and efficient creation, packaging and administration of services › Single integrated console for simple operations and maintenance REPORTS TICKETS INTERACTIVE DASHBOARDS PROMOTIONSINVOICES PROVISIONING METERING MANAGE CUSTOMERS CREATE PRODUCTS
- 40. © Ericsson AB2015 | 2015-06-09 | Page 40 Functions Applications Help Desk OTRS Virtual Desktop Infrastructure Ulteo Chat Openfire / Spark Email Zimbra Document Management Open DocMan / Nuxeo Project Management Redmine / Peoject forge Website Builder Drupal System & User Management Ericsson Management Console Example USE CASES (1/1) large telco in japan targeting small/medium enterprises
- 41. © Ericsson AB2015 | 2015-06-09 | Page 41 Example USE CASES (1/2) large telco in japan targeting small/medium enterprises Functions Applications Network Monitoring OSSIM Public Key Infrastructure EJBCA LDAP Opendj Service catalogue Ericsson Management Console Provisioning Billing Operations & maintenance
- 42. © Ericsson AB2015 | 2015-06-09 | Page 42 ERICSSON MOBILITY MANAGEMENT › Service Description: Enterprise IT Toolbox for Securely deploying Content on Mobile Devices › Target Customer Mobile Network Operator › Value delivered New revenue stream and bundles Anywhere – anytime › Business Model Revenue share model with SAP Manage physical devices Deploy Business apps Enable data sharing
- 43. © Ericsson AB2015 | 2015-06-09 | Page 43 Meeting ENTERPRISE Needs A comprehensive and integrated mobility management solution Enterprise Mobility Management Manage and Secure: Mobile devices Apps Content
- 44. © Ericsson AB2015 | 2015-06-09 | Page 44 › Share documents with colleagues › Upload to site for content sharing › Available on all devices – Smartphones – Tablets – PCs › Available to others › Wrap app with security features – Password strength – Expiration dates – Time-fencing – VPN requirements › Deploy new app to managed users only › Assign app to user types: – Marketing, Sales, Finance › Post app on enterprise store › Promote app › Monitor usage Example USE CASES APPLICATION DEPLOYMENT APPLICATION WRAPPING DOCUMENT SHARING WorkerIT IT
- 45. © Ericsson AB2015 | 2015-06-09 | Page 45 An Opportunity For MOBILE SERVICE PROVIDERS Enterprise Mobility Management Revenues World Market Forecast: 2013 to 2018 Source: ABI Research The market for Enterprise Mobility Management will more than double in size between the end of 2014 and 2018 451 Research
- 46. © Ericsson AB2015 | 2015-06-09 | Page 46 77% of enterprises would buy from Telcos* › Vision to anticipate and address trends › Management of third-party partners › Consistent tiered help desk expertise › Robust program and project management approach › Exceptional account management and support › Fully-managed end-to-end EMM solution in the Cloud › Broad mobility-centric portfolio › Expert consulting and advisory services › Global presence to support multi-nationals Telcos can provide what other EMM vendors lack** * STL Partners ** Gartner Magic Quadrant for Managed Mobility Services, 24 July 2014 A TELCO IS A SINGLE PROVIDER WITH EXPERTISE AND RANGE THAT CAN OVERCOME RISKS
- 47. © Ericsson AB2015 | 2015-06-09 | Page 47 › 24x7 Help Desk Support › Change Management › Incident Resolution › Lifecycle Management › Device Management › Application Management › Application Security › Content Management Ericsson Turnkey Solution Mobile Security SaaS Delivery + MANAGED SERVICES + › Hosting of Mobile Security › Scalable Architecture › Platform Management › Operator Onboarding
- 48. © Ericsson AB2015 | 2015-06-09 | Page 48