The document discusses the growing trend of enterprise mobility and adoption of mobile and cloud technologies. It notes that 66% of employees now use at least two devices for work, 20% of internet traffic will be mobile by 2013, and mobile app development projects will outnumber PC projects 4 to 1 in the next 3 years. The challenges of supporting this mobility, including rigid apps, costly multi-channel development, and siloed management solutions are also summarized. The document advocates adopting a next-generation cloud-based experience platform to deliver user-first multi-channel apps, enable simplified development, and provide unified edge-optimized management and security.

1. Enterprise
Mobility in
the Cloud
Dipesh Mukerji
Sr. Director
Product Strategy &
Marketing

2. 66%
<3yrs
Tablet shipments
surpassed notebook
and PC shipments in
within three years
of introduction.
Mary Meeker,
Internet Trend 2013
of employees use at least two devices for work.
Forrsights Workforce Employee Survey, Q1 2012
20%
of all internet traffic in 2013
will be mobile.
Mary Meeker, Internet Trend 2013
4:1
150 68%
Mobile app
development projects
will out number PC
development projects
4:1 in the next 3 years.
Gartner August 2013
mobile users reach for phone 150 times per day.
Mary Meeker, Internet Trend 2013
of US/EMEA employees choose
their own tablet and smart
phone for work.
Forrsights Workforce Employee Survey, Q1 2012

3. Update
Connect
Interact
Enable
Today, the rapid pace of change is driving new
behaviors and increasing our expectations of our
employers and those companies we do business with.
Update
Connect
Interact
Enable

4. Mobility Revolution

5. Our World Today
11:00 AM – iPad
1:00 PM – Desktop
While visiting
customer, inputs new data
on iPad
Completes review, approval
inside corporate firewall
pre PC mouse interface app
3:00 PM – Tablet
9:00 AM – Mobile Web
Outside firewall at
work, quickly accesses app
via Mobile Web
Requests new services on
Windows 8 tablet - touch
device inside the office
8:00 AM – Blackberry
6:00 PM – Android
User wakes up and checks
a notification on Blackberry
device.
Reviews and approves
changes at home via
Android phone.
Consistent view and experience in every interaction

6. Social & Collaboration
Experience
First
Insight &
Analytics
AGILITY
CONTROL
Core Line of
Business
Security /
Governance
Consolidation

7. Social & Collaboration
Experience
First
Insight &
Analytics
AGILITY
Next-Gen Experience
Platform
CONTROL
Core Line of
Business
Security /
Governance
Consolidation

8. “
LINE OF BUSINESS
I want to access our data
anywhere and everywhere.”
“
I want to develop for
multi-channel, but it’s
hard and expensive.”
DEVELOPERS
“
I need an easier
way to manage all
this new stuff…”
IT SECURITY

9. Apps have rigid and fixed
points of interaction
Apps are designed
mobile-last
Brute force app
management
Channel specific
development is
costly and isolated
MDM, MAM, MC
M are siloed
solutions from
different vendors
Messy dev
lifecycles

10. User-First Experiences
Multi-Channel SaaS Apps
Next-Gen Experience
Platform
Multi-channel
Application Development
Edge-optimized
Management & Security

11. Will the Enterprise keep up with the market?
• Consumer consumption will drive enterprise adoption of
new channels
• Security/Accessibility capabilities will be at a premium in
determining enterprise adoption
• Easy and fast development platforms, tools and
communities will drive growth
• Must seamlessly integrate with existing products
• Must have the best yet different user experience
= MUST BE ON THE CLOUD!

12. Why Cloud?
• 10 year cycle of market refresh from a
web-centric to a mobile-centric environment
• Rapid market adoption SaaS and cloud solutions
• Convergence of cloud & mobile (Kony,
New Relic, Appcelerator, PhoneGap, and Sencha)
• Need anytime anywhere access
• Reduce operational costs
• Availability, Scalability, Reliability, Flexibility

13. There are 3 basic Cloud Service Models - SaaS
SaaS
App1
App2
App3
PaaS
Integration and Middleware
IaaS
Infrastructure (Hardware, Network, Storage)
Software as service.
Software, applications, and
data are hosted in “the cloud’
by a 3rd party. Typically access
via a web browser.

14. There are 3 basic Cloud Service Models - PaaS
SaaS
App1
App2
App3
PaaS
Integration and Middleware
IaaS
Infrastructure (Hardware, Network, Storage)
Platform as service.
A service that allows you to
build, deploy, and host
applications in “the cloud’
by a 3rd party.

15. There are 3 basic Cloud Service Models - IaaS
SaaS
App1
App2
App3
PaaS
Integration and Middleware
IaaS
Infrastructure (Hardware, Network, Storage)
Infrastructure as service.
A service that allows you to
utilize IT
hardware, network, and/or
storage in “the cloud’ by a
3rd party.

16. Application Delivery System

17. Mobile Components
Wrappers / Containers
Secure Containers
HTML5 Frameworks
Web Services
X-platform IDEs
Middleware
Integration Adapters
In-app Analytics
API Management
Event Tracking
mBaaS
MAM / MDM
BUILD
MANAGE

18. Cloud Vs. On-Prem
• Rapid development cycles
• Low barrier - try before
you buy
• Lower TCO
• Large customer base /
Developer Community
•
•
•
•
High in Capital Expense
Slow product releases
Long Proof-of-Concepts
Slower time-to-market

19. …but there are challenges & barriers with Mobile & Cloud
Top Mobile Barriers Executives
Top Mobile Barriers––Executives
Corporate IT leaders are struggling with:
Culture
35%
30%
27%
0%
50%
100%
Mobile Work Exchange Survey May 2013
Top Cloud Barriers – IT Leaders
Top Cloud Barriers– IT Leaders
46%
32%
25%
Security
Performance
Integration
CDW 2013 State of the Cloud Report
Mobile network communication
Budgets / BYOD hidden costs
•
Lack of corporate policies
•
Cultural adoption & training
•
Technical
Service performance
•
42%
C-Level pressure to act now
•
Policies
Technology & enterprise backend integration
•
60%
Security of proprietary data and systems
•
73%
Budgets
Leadership
•
•
Security
Rapid pace of technology change
•
Large & growing # of vendors
•
Regulatory & mandate compliance
•
Supporting multiple OS / Platforms
•
Changes to organizational R&R

20. Various benefits are driving adoption of Mobile & Cloud
Messaging / Notifications
Synchronization / Reconciliation
Device Detection
Service Integration
Reporting and Analytics
Enterprise Integration
Business Apps
Data / Back End

21. MOBILE MIDDLEWARE
mBaaS / PaaS
Enterprise Grade
Cheap
Stable
Easy
Expensive
Limited
Difficult
Unstable
PROS
CONS

22. MOBILE MIDDLEWARE
PROS
CONS
• Single vendor, with flexibility to add
components, 3rd party services
• Experienced & knowledgeable
professional Services teams
• B2E experience, focus
• Specific LOB and industry vertical
experience, focus
• Enterprise pricing model
•
•
•
•
Vendor “lock in”
Fewer 3rd party add-in choices
Start-up effort much higher
Price can be much higher, initially
mBaaS / PaaS
•
•
•
•
Easy & free to get started
Very developer friendly
Very inexpensive for enterprise apps
Lots of online resources
(docs, APIs, code samples, dev
communities)
• Possible to get “best-of-breed” for
every piece of the stack
• Quick access to newest technology
• Most offerings severely limited in
functionality (e.g., basic web services
or JSON-only integration, provide only
simple relational structures, etc.)
• Multiple vendors required to piece
together a complete solution
• Most vendors are small, unproven;
consolidation imminent
• Limited support, no services

23. Why Enterprise
Mobility
in the Cloud?
SPEED
COST
APPS
CONTROL
• Client side
• Reusable packaged services
• Hardware
• Software
• UI / UX
• mBaaS
• Management
• Monitoring / Analytics