The document discusses opportunities for telecom operators in Russia to better serve their customers and drive economic growth. It recommends that operators invest in long-term loyalty for their largest demographic of 20-35 year olds. It also suggests operators adopt technologies and business models from other advanced markets to offer more personalized packages and services across multiple customer segments. This includes services like home networks, cloud solutions, and contextual convenience models to power prosperity through pervasive connectivity and AI.

1. What Russians and Russia really want from
their telecoms operators

2. Biggest demographic is 20-35 and has all the cash

3. Worth investing in their long term loyalty now

4. Technologically savvy, they dictate what their parents and
kids will buy, do and think

5. The creative rather than the execution side of the economy
will drive any conceivable Russian economic renaissance

6. Gigabit/s and terabit/s solutions will power prosperity

7. Pervasive connectivity and ubiquitous AI will drive every
vertical and customer segment - telecoms the key catalyst

8. potentially a way forward

10. You can’t expect to sell many bullets if you don’t give your
customers machine guns
X

11. A long list of no-brainer improvements
• Segmented, 360 degree offers
• small business
• government
• multinationals
• families
• kids
• students
• emigrants
• immigrants & expats
x-tuple play
full wallet

12. Healthy (oligopolistic) fish need a healthy sea to thrive
#marketsize not
#marketshare
customer
carrier

13. the revolution of the operators????

14. Just cut & paste from the EU, CH/IS/N, ASEAN and the US
• home and office femtocells
• quadruple, quintuple and sextuple plays
• personalised needs diagnostics across entire value curve
• need based package recommendations (Carphone Warehouse)
• device lifecycle monetisation and re-use
• consumption facilitation services
• localised app stores and in-app transactionals
• operator macro purchasing power re-utilisation
• wifi macro and micro networks/win-win business models
• Everything-as-a-service in the cloud
• mass transit and other contextual convenience models
• open innovation, co-creation and sundry macro-discovery
• insurance and asset management services
• all about me

15. Power multi-million versus coverage multi-billion €

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