Orange SA, Telenor Group, Vimpelcom, Vodafone, Deustche Telecom, Telefonica and other leading European telecommunication companies. 2nd part of global telecoms strategy review. Total companies to be reviewed is about 16-18. We looked through their reports, interviews and made our own view on their strategy. Feel free to contact us with your commentary or if you've found any mistakes.

1. Telecom Strategy overlook 2015
Europe: Part 2
TMT Venture
research@tmtventure.com

2.  About
 Orange SA
 Telenor Group
 Vimpelcom
 Contacts
Quick look at telecom strategy from
market leaders by TMTVenture.com
It’s our next market research of global telecom strategy
2015 presentation cycle. We would like to cover all
regions and it would be about 18 companies reviews.
It consist of companies overview with key stats and cover
main topics of companies strategy. We use companies
annual reports, market reports and other internet trusted
sources.
This report finish our European market overview. Orange
SA, Telenor Group and Vimpelcom are our second
reviewed companies.
Best regards,
Ivan Zakharov
Expert at TMTVenture.com

3. Orange SA, formerly France
Telecom SA, is a France-
based European mobile
operator. Orange SA has a
50% share in a British
telecom operator EE.
 HQ: Paris, France
 Subscribers: 268M
(+9%)
 Revenue: $43.4B (-3%)
 EBITDA: $13.4B (-3%)
 CAPEX: $6.2B (+1%)
 Employees: 157 000
Orange in 26 countries
Mobile services
(206M sub.)
Landline
(36M sub.)
Broadband
(18M sub.)
PayTV
(8M sub.)
Revenue 2014 split by key markets, %
49%
10%
7%
11%
23%
France
Spain
Poland
Africa
Other

4. CAPEX and M&AGeography
Highlights Consumer Enterprise
Services
 Offer richer connectivity in both mobile
and fixed line services
 Deeper and stronger presence in
existing markets
 Reinvent the customer relationship
 Unified video content service for key
markets
 Enterprise expansion - M2M and cloud
solutions
 Diversify by capitalising on its assets
 Triple the average data speeds on its
fixed and mobile networks
 A single Orange customer service
number with interactions history
 Smart and Megastores with test spaces
for customers
 Launch Voice over WiFi
 Increase the penetration of
smartphones
 Launch premium services – “The First”
 Leadership in M2M services worldwide,
The Group wants to be present across
the entire value chain
 Develop mobile, flexible and
collaborative work tools
 The private and hybrid cloud for
multinationals
 Cyber-defence
 More then 10% of revenue form IT
services
 Use of BigData inside of the company to
provide more personalized services
 Spread across a Europe the Orange Cash
service which now is growing fast in
Africa (13m users)
 Develop Orange TV services across
Europe (new TV interface “Polaris”, TV
stick)
 Launch new video channels, gaming and
sports services
 Improve revenue growth in France and
effectively compete with low-cost player
Iliad
 Develop Spain operations after
acquisition of Jazztel
 95% 4G coverage in Europe
 Mobile phone coverage to 80% of the
population in Africa
 Prioritize investments based on their
impact on the customer experience
 Migrate to the Internet protocol (IP)
 Expand high-capacity fixed service to
increase 5x times and full 4G coverage
 M&A activity:
 Sell UK asset - EE
 Selective M&A policy focused on
existing footprint
 Investments in startups program

5. Telenor Group is one of the
world's largest mobile
telecommunications
companies with operations
in Scandinavia, Eastern
Europe and Asia. Group also
own 33% in Vimpelcom.
 HQ: Fornebu, Norway
 Subscribers: 201M
(+9%)
 Revenue: $17.0B (+0%)
 EBITDA: $6.2B (+7%)
 CAPEX: $3.6B (+25%)
 Employees: 33 000
Telenor Group in 13 countries
Mobile services
(196M sub.)
Landline
(1M sub.)
Broadband
(2M sub.)
PayTV
(2M sub.)
23%
11%
16%12%
38%
Norway
Sweden
Thailand
Malaysia
Other
Revenue 2014 split by key markets, %

6. CAPEX and M&AGeography
Highlights Consumer Enterprise
Services
 Develop into a digital service provider
 Internet for all – coverage, content and
monetization
 Strengthen the relationship with
current customers
 Keep cost efficient operations
 Lead in M2M, Online Classifieds and
Financial Services
 Disciplined and selective M&A
 Best in Basic Voice and Basic Internet
Services
 Reduce the number of plans by 70% and
make them data centric
 Bite-sized and service based pricing in
developing markets
 Marketing campaigns and free trials
 Increase smartphones penetration and
stimulate device upgrades through low
price device campaigns
 Lead in M2M through partnership with
automotive, industrial, heavy industry
companies
 Implement OpenID service for
Ecommerce, Classifieds, Banks and etc.
 Partner with social media and
entertainment players to stimulate
usage
 Bring relevant content and services to
people to stimulate reasons to use the
Internet
 Use of BigData inside of the company to
provide more personalized services
 Make Local Impact from connecting
everyone and driving vital services like
Financial Services, mHealth, etc.
 Return to growth in Thailand
 Improve fixed broadband performance
in Norway and Sweden
 Overcome barriers to internet usage in
Bangladesh
 Enable basic internet services for the
masses in India
 Implement cluster based operating
model across all operations
 Fuel M2M development in APAC region
 Increase network investments in
Thailand and Myanmar
 Keep CAPEX expenditures on rate 18%
of revenue for next 2 years
 Share network in Europe
 M&A activity:
 Sell VimpelCom stake
 Selective M&A on existing footprint
 Investments in Online Classifieds and
Financial services

7. Vimpelcom is one of the
world’s largest integrated
telecommunications
services operators. Key
brands are "Beeline" and
"WIND“.
 HQ: Amsterdam,
Netherlands
 Subscribers: 231M
(+2%)
 Revenue: $19.6B (-13%)
 EBITDA: $8.0B (-4%)
 CAPEX: $4.3B (-1%)
 Employees: 56 000
Vimpelcom in 14 countries
Mobile services
(222M sub.)
Landline
(3M sub.)
Broadband
(6M sub.)
PayTV
(1M sub.)
40%
25%
9%
6%
6%
14%
Russia
Italy
Algeria
Pakistan
Ukraine
Other
Revenue 2014 split by key markets, %

8. CAPEX and M&AGeography
Highlights Consumer Enterprise
Services
 Become #1 or #2 on key markets (also
with M&A)
 Development of asset-light model
(share network)
 New revenue streams – Data, Fixed-line
and B2B
 Significant OpEx optimization
 Reinvent complex traditional Telco
model to simplified digital customer
experience
 Provide new more data-related and
bundled plans
 Develop 3G and 4G coverage (VoLTE)
 Increase the penetration of
smartphones
 Customer-centric transformation
 Shift to own-branded stores distribution
and growth in new channels
 Develop fixed-line proposition with
fiber network and IPTV service
 Significant SME opportunity,
particularly in emerging markets
 Focus on B2B customer satisfaction:
 customer service quality and
functionality
 bundled tariff plans
 Develop services:
 M2M,
 IP VPN and Anti DDos,
 Fleet management systems
 Development of new services in Mobile
commerce and mAds
 Partnership with content services to
stimulate 4G data plans, like
Yandex.Music, WhatsUp
 Use of BigData inside of the company to
provide more personalized services
 Outsource backend services and
platforms
 Focus on existing footprint, with
selective in-country consolidation
 Transform Algerian business unit
 Disposal of non-core assets in Laos and
Zimbabwe
 Focus on network improvement on key
markets to get best quality results
 Wi-fi points investments
 Share and/or sell infrastructure if it is
possible
 Migrate entire fixed network to the
Internet protocol (IP) for all customers
 M&A activity:
 Sell non-core assets
 Consolidation on key markets

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