This document outlines 5 reasons why telco cloud offerings may fail: 1. Not partnering with the right companies and trying to control the entire value chain alone. 2. Not involving customers in product development to understand their needs. 3. Partnering with vendors that do not help develop core competencies or provide the right services. 4. Providing "one size fits all" cloud bundles that do not meet the needs of different customer segments. 5. Using sales channels that are not effective for cloud services, such as those better suited to traditional telecom offerings.