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Press Release Source: Cisco Systems, Inc.
British Airways Selects Cisco and Prime for Airline Industry's
Largest IP Telephone Network
Wednesday May 11, 3:00 am ET
IP-Based System to Improve Communication for 14,000 British Airways Staff at
UK Offices and Airports
ROI Expected in Two Years
LONDON--(BUSINESS WIRE)--May 11, 2005--Cisco Systems (NASDAQ:CSCO - News) and Prime Business
Solutions ("Prime") today announced a major network convergence project for British Airways, one of the
world's largest international airlines, to improve communications for 14,000 office and airport staff. This project
marks the sale of Cisco's five millionth Internet Protocol (IP) telephone. The telephone system is being
developed and implemented by Cisco Gold Certified Partner, Prime, and will be the largest of its kind in the
airline industry worldwide.
The multi-million pound IP telephony (IPT) system based on Cisco technology is expected to pay for itself
within two years by reducing costs and improving productivity through the integration of all voice and data
communications onto a single network.
The IPT system will allow British Airways to remove the cost of inter-office telephone calls and will streamline
the management and provisioning of telephony services throughout the company. However, one of the key
business benefits will come from improved employee communications by extending Employee Self Service
(ESS) applications, which will include the delivery of Web-based employee services and digitized audio
messages to Cisco IP phones on demand.
"British Airways is confident the new IP telephony platform from Cisco and Prime will deliver benefits to our
staff, making communications easier and more accessible," said Paul Coby, Chief Information Officer, British
Airways. "We needed to replace our legacy phone system in Terminal 4 at Heathrow and this new IP
telephony systems gives us the flexibility and functionality to run a busy airport terminal at significantly lower
costs base than the old legacy system. In addition we now have the potential to integrate IP telephony as a
means of delivering access and information to all our staff on our award winning Employee Self Service
environment. Although we are only starting to exploit the capabilities of IP telephony, we can see considerable
opportunities for empowering both our staff and supporting our customers better."
The networked capabilities of Cisco's IP phones will make the relocation of communications services quicker
and easier, for example, when staff have to move due to a last-minute boarding gate change.
"Reaching this Cisco five-millionth-phone landmark is evidence of accelerating momentum for IP telephony
that is supported by industry analyst comments that this technology has crossed the 'chasm'," said Chris
Dedicoat, Senior Vice President of Sales in EMEA, Cisco Systems. "It's exciting to be working with British
Airways, because the company's strong focus on customer service is driving its vision to deliver really
innovative services for communications and information."
"Voice and data convergence is the core business of Prime and we are delighted to have been awarded this
high profile contract against stiff competition. Our close relationship with Cisco was clearly a key factor. British
Airways has recognised the business benefits offered by the technology and we very much look forward to
working together to enable British Airways to further improve efficiencies through the implementation of some
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- 1. INDUSTRY NEWS Cisco andPrime win multi-million BA contract Cisco Systems and Prime Business Solutions have won a major IP network contract for British Airways to improve communications for 14,000 office and airport staff. This project marks the sale of Cisco’s five millionth IP telephone. The telephone system is being developed and implemented by Cisco Gold Certified Partner, Prime, and will be the largest of its kind in the airline industry worldwide, it’s claimed. The multi-million pound IP telephony system is expected to pay for itself within two years by reducing costs and improving productivity through the integration of all voice and data communications onto a single network. The IPT system will allow British Airways to remove the cost of inter-office telephone calls and will streamline the management and provisioning of telephony services throughout the company. However, one of the key business benefits will come from improved employee communications by extending Employee Self Service (ESS) applications, which will include the delivery of Web-based employee services and digitized audio messages to Cisco IP phones on demand. “British Airways is confident the new IP telephony platform from Cisco and Prime will deliver benefits to our staff, making communications easier and more accessible,” said Paul Coby, cio, British Airways. “We needed to replace our legacy phone system in Terminal 4 at Heathrow and this new IP Telephony systems gives us the flexibility and functionality to run a busy airport terminal at significantly lower costs base than the old legacy system. “In addition we now have the potential to integrate IP telephony as a means of delivering access and information to all our staff on our award winning Employee Self Service environment. Although we are only starting to exploit the capabilities of IP telephony, we can see considerable opportunities for empowering both our staff and supporting our customers better. ” “Reaching this Cisco five-millionth-phone landmark is evidence of accelerating momentum for IP telephony that is supported by industry analyst comments that this technology has crossed the ‘chasm’,” said Chris Dedicoat, senior vp of Sales in EMEA, Cisco Systems. British Airways is deploying a total of 8,500 Cisco IP phones with Cisco CallManager call processing software and Cisco MeetingPlace conferencing application over a Cisco Ethernet network. The project will be completed in March 2006. View earlier list 10/11/2005 BT paddling furious beneath the New Wave 09/11/2005 Timico seeks distributors and VARs 09/11/2005 Colt outline technology vision 08/11/2005 Product news: Retell launches new answer machine 08/11/2005 Actimax shines through as Telstra`s first Gold Partner 08/11/2005 Excel set fair in Yorkshire 08/11/2005 Headset guru joins Nimans 08/11/2005 Tiscali links up with Voyager 08/11/2005 Hipcom opts for Atreus 08/11/2005 Growing market in security View earlier list Copyright © 2005 BPL Business Media Ltd. (All rights reserved) Comms Dealer http://www.comms-dealer.com/13/11/2005 18:21:08
- 2. News @ Cisco:British Airways Selects Cisco and Prime for Airline Industry's Largest IP Telephone Network Home | Log In | Register | Contacts & Feedback | Help | Site Map Select a Location / Language ABOUT CISCO http://newsroom.cisco.com/dlls/ index.html PRODUCT & TECHNOLOGY NEWS VOICE Technology Overview Innovator Profiles Customer News Technologies News Releases Feature Articles Videos Patents Webcasts News Release British Airways Selects Cisco and Prime for Airline Industry's Largest IP Telephone Network IP-based system to improve communication for 14,000 British Airways staff at UK offices and airports; ROI expected in two years More Information Photo Cisco 5 millionth IP phone at British Airways lounge, Heathrow LONDON, UK, May 11, 2005 - Cisco Systems and Prime Business Solutions ("Prime") today announced a major network convergence project for British Airways, one of the world's largest international airlines, to improve communications for 14,000 office and airport staff. This project marks the sale of Cisco's five millionth Internet Protocol (IP) telephone. The telephone system is being developed and implemented by Cisco Gold Certified Partner, Prime, and will be the largest of its kind in the airline industry worldwide. The multi-million pound IP telephony (IPT) system based on Cisco technology is expected to pay for itself within two years by reducing costs and improving productivity through the integration of all voice and data communications onto a single network. The IPT system will allow British Airways to remove the cost of inter-office telephone calls and will streamline the management and provisioning of telephony services throughout the company. However, one of the key business benefits will come from improved employee communications by extending Employee Self Service (ESS) applications, which will include the delivery of Web-based employee services and digitized audio messages to Cisco IP phones on demand. "British Airways is confident the new IP telephony platform from Cisco and Prime will deliver benefits to our staff, making communications easier and more accessible," said Paul Coby, Chief Information Officer, British Airways. "We needed to replace our legacy phone system in Terminal 4 at Heathrow and this new IP telephony systems gives us the flexibility and functionality to run a busy airport terminal at significantly lower costs base than the old legacy system. In addition we now have the potential to integrate IP telephony as a means of delivering access and information to all our staff on our award winning Employee Self Service environment. Although we are only starting to exploit the capabilities of IP telephony, we can see considerable opportunities for empowering both our staff and supporting our customers better. " The networked capabilities of Cisco's IP phones will make the relocation of communications services quicker and easier, for example, when staff have to move due to a last-minute boarding gate change. "Reaching this Cisco five-millionth-phone landmark is evidence of accelerating momentum for IP telephony that is supported by industry analyst comments that this technology has crossed the 'chasm'," said Chris Dedicoat, Senior Vice President of Sales in EMEA, Cisco Systems. Search: Related Tools http://tools.cisco.com/newsroom/ contactSearch/jsp/ myNewsWelcome.jsp Media Relations Contacts Feedback Survey Syndicated News News@Cisco Worldwide Asia Pacific | Latin America | Europe, Middle East, Africa | Japan | Canada Useful Links Executive Thought Leadership Linksys News Analyst Relations Investor Relations Government Affairs file:///C|/Documents and Settings/RCartwright/My Documents/...ime for Airline Industry's Largest IP Telephone Network.htm (1 of 3)13/11/2005 18:22:28 About Cisco Submit Query News@Cisco
- 3. News @ Cisco:British Airways Selects Cisco and Prime for Airline Industry's Largest IP Telephone Network "It's exciting to be working with British Airways, because the company's strong focus on customer service is driving its vision to deliver really innovative services for communications and information." "Voice and data convergence is the core business of Prime and we are delighted to have been awarded this high profile contract against stiff competition. Our close relationship with Cisco was clearly a key factor. British Airways has recognised the business benefits offered by the technology and we very much look forward to working together to enable British Airways to further improve efficiencies through the implementation of some of the most sophisticated voice systems available to the airline industry," said Matt Franklin, Managing Director of Prime Business Solutions. British Airways is deploying a total of 8,500 Cisco IP phones with Cisco CallManager call processing software and Cisco MeetingPlace conferencing application over a Cisco Ethernet network. The project will be completed in March 2006. # # # About Prime Business Solutions Prime is a focused ICT infrastructure solutions provider. Part of the 2e2 Group, a balanced portfolio of IT Service companies, based in the UK and Netherlands, it provides innovative IT solutions. These solutions increase stakeholder value, improve customer service and enhance competitive advantage by improving business efficiency and agility whilst reducing cost. It wraps its solutions with in-house delivered life cycle services, from consultancy and design through to installation, support and managed services. Prime has a track record of de-risking the implementation of leading edge technologies and is recognised at the highest level by leading global IT vendors. Prime has been formally recognised as one of the fastest growing companies in the UK. The company maintains regional offices throughout the UK. Coupled with its Newbury HQ, it delivers solutions throughout the UK and worldwide through its global partner network. About Cisco Systems Cisco Systems, Inc. (NASDAQ: CSCO), the worldwide leader in networking for the Internet, celebrates 20 years of commitment to technology innovation, industry leadership, and corporate social responsibility. Information about Cisco can be found at http://www.cisco. com/. For ongoing news, go to http://newsroom.cisco.com/. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc. # # # Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information. Contact Information file:///C|/Documents and Settings/RCartwright/My Documents/...ime for Airline Industry's Largest IP Telephone Network.htm (2 of 3)13/11/2005 18:22:28
- 4. News @ Cisco:British Airways Selects Cisco and Prime for Airline Industry's Largest IP Telephone Network Press Contact(s): Samantha Burrough Cisco Systems, Inc. +44 (0) 208 824 4652 sburroug@cisco.com JoAnne Hughes Cisco Systems, Inc. +44 (0)20 8824-0314 joahughe@cisco.com Investor Relations Contact(s): David Cook Cisco Systems, Inc. +44 (0)208 824 9712 davicook@cisco.com Industry Analyst Relations: David Taylor Cisco Systems (44) 20 8824 8459 dwtaylor@cisco.com Rate this Content Please let us know what your profession is: Did you find this content useful? Not at all 1 - 2 - 3 - 4 - 5 Very useful Related News 13-MAY-05 SCS Enhances Security Consulting Portfolio with Cisco Systems Lifecycle Services Approach 10-MAY-05 Third Quarter, Fiscal Year 2005 Customer Highlights and Technology Innovation Fact Sheet 09-MAY-05 Reuters Deploys IP Communications Solution from Cisco in Thailand Office 04-MAY-05 Cisco Enables New Wireless Business Applications and Enhanced Security through Real-Time Device Tracking 03-MAY-05 Cisco Premier Partner ADX's IP Deployment for Law Firm Another Example of Success in SMB Market INDUSTRY SOLUTIONS | NETWORKING SOLUTIONS | PRODUCTS & SERVICES | ORDERING | TECHNICAL SUPPORT | LEARNING & EVENTS | PARTNERS & RESELLERS | ABOUT CISCO Home | Log In | Register | Contacts & Feedback | Help | Site Map © 1992-2005 Cisco Systems, Inc. All rights reserved. Important Notices, Privacy Statement, Cookie Policy and Trademarks of Cisco Systems, Inc. file:///C|/Documents and Settings/RCartwright/My Documents/...ime for Airline Industry's Largest IP Telephone Network.htm (3 of 3)13/11/2005 18:22:28 Select One
- 5. British Airways SelectsCisco and Prime for Airline Industry's Largest IP Telephone Network Yahoo! My Yahoo! Mail Welcome, Guest [Sign Out, My Account] Finance Home - Help Welcome [Sign In] To track stocks & more, Register Financial News Enter symbol(s) Symbol Lookup Press Release Source: Cisco Systems, Inc. British Airways Selects Cisco and Prime for Airline Industry's Largest IP Telephone Network Wednesday May 11, 3:00 am ET IP-Based System to Improve Communication for 14,000 British Airways Staff at UK Offices and Airports ROI Expected in Two Years LONDON--(BUSINESS WIRE)--May 11, 2005--Cisco Systems (NASDAQ:CSCO - News) and Prime Business Solutions ("Prime") today announced a major network convergence project for British Airways, one of the world's largest international airlines, to improve communications for 14,000 office and airport staff. This project marks the sale of Cisco's five millionth Internet Protocol (IP) telephone. The telephone system is being developed and implemented by Cisco Gold Certified Partner, Prime, and will be the largest of its kind in the airline industry worldwide. The multi-million pound IP telephony (IPT) system based on Cisco technology is expected to pay for itself within two years by reducing costs and improving productivity through the integration of all voice and data communications onto a single network. The IPT system will allow British Airways to remove the cost of inter-office telephone calls and will streamline the management and provisioning of telephony services throughout the company. However, one of the key business benefits will come from improved employee communications by extending Employee Self Service (ESS) applications, which will include the delivery of Web-based employee services and digitized audio messages to Cisco IP phones on demand. "British Airways is confident the new IP telephony platform from Cisco and Prime will deliver benefits to our staff, making communications easier and more accessible," said Paul Coby, Chief Information Officer, British Airways. "We needed to replace our legacy phone system in Terminal 4 at Heathrow and this new IP telephony systems gives us the flexibility and functionality to run a busy airport terminal at significantly lower costs base than the old legacy system. In addition we now have the potential to integrate IP telephony as a means of delivering access and information to all our staff on our award winning Employee Self Service environment. Although we are only starting to exploit the capabilities of IP telephony, we can see considerable opportunities for empowering both our staff and supporting our customers better." The networked capabilities of Cisco's IP phones will make the relocation of communications services quicker and easier, for example, when staff have to move due to a last-minute boarding gate change. "Reaching this Cisco five-millionth-phone landmark is evidence of accelerating momentum for IP telephony that is supported by industry analyst comments that this technology has crossed the 'chasm'," said Chris Dedicoat, Senior Vice President of Sales in EMEA, Cisco Systems. "It's exciting to be working with British Airways, because the company's strong focus on customer service is driving its vision to deliver really innovative services for communications and information." "Voice and data convergence is the core business of Prime and we are delighted to have been awarded this high profile contract against stiff competition. Our close relationship with Cisco was clearly a key factor. British Airways has recognised the business benefits offered by the technology and we very much look forward to working together to enable British Airways to further improve efficiencies through the implementation of some file:///C|/Documents and Settings/RCartwright/My Documents/...ime for Airline Industry's Largest IP Telephone Network.htm (1 of 3)13/11/2005 18:23:43 Search Basic Get
- 6. British Airways SelectsCisco and Prime for Airline Industry's Largest IP Telephone Network of the most sophisticated voice systems available to the airline industry," said Matt Franklin, Managing Director of Prime Business Solutions. British Airways is deploying a total of 8,500 Cisco IP phones with Cisco CallManager call processing software and Cisco MeetingPlace conferencing application over a Cisco Ethernet network. The project will be completed in March 2006. About Prime Business Solutions Prime is a focused ICT infrastructure solutions provider. Part of the 2e2 Group, a balanced portfolio of IT Service companies, based in the UK and Netherlands, it provides innovative IT solutions. These solutions increase stakeholder value, improve customer service and enhance competitive advantage by improving business efficiency and agility whilst reducing cost. It wraps its solutions with in-house delivered life cycle services, from consultancy and design through to installation, support and managed services. Prime has a track record of de-risking the implementation of leading edge technologies and is recognised at the highest level by leading global IT vendors. Prime has been formally recognised as one of the fastest growing companies in the UK. The company maintains regional offices throughout the UK. Coupled with its Newbury HQ, it delivers solutions throughout the UK and worldwide through its global partner network. About Cisco Systems Cisco Systems, Inc. (NASDAQ:CSCO - News), the worldwide leader in networking for the Internet, celebrates 20 years of commitment to technology innovation, industry leadership, and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com/. For ongoing news, go to http://newsroom. cisco.com/. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc. Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information. Contact: Cisco Systems JoAnne Hughes, +44 (0)20 8824 0314 (Press) joahughe@cisco.com David Taylor, +44 208 824 8459 (Analysts) dwtaylor@cisco.com David Cook, +44 (0) 20 8824 9712 (Investor Relations) davicook@cisco.com or Prime Business Solutions Limited Matt Franklin, +44 (0)1635 (.) (Managing Director) m.franklin@prime-uk.com Lorraine Fry, +44 (0) 1635 265818 (Marketing Manager) l.fry@prime-uk.com or ICIS Limited for Prime Business Solutions Archie Berens, +44 (0)20 7651 8688 archie@icisnet.com Source: Cisco Systems, Inc. Email Story Set News Alert Print Story file:///C|/Documents and Settings/RCartwright/My Documents/...ime for Airline Industry's Largest IP Telephone Network.htm (2 of 3)13/11/2005 18:23:43 Search News
- 7. British Airways SelectsCisco and Prime for Airline Industry's Largest IP Telephone Network Copyright © 2005 Yahoo! Inc. All rights reserved. Privacy Policy - Terms of Service Copyright © 2005 Business Wire. All rights reserved. All the news releases provided by Business Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials by posting, archiving in a public web site or database, or redistribution in a computer network is strictly forbidden. file:///C|/Documents and Settings/RCartwright/My Documents/...ime for Airline Industry's Largest IP Telephone Network.htm (3 of 3)13/11/2005 18:23:43
- 8. Monday, May 16,2005 Prime deploys record-breaking IPT system for BA Cisco Gold partner Prime Business Solutions is to develop and implement an IP telephony system for British Airways as part of a major network convergence project. This project marks the sale of Cisco’s five millionth IP telephone and the system will be the largest of its kind in the airline industry worldwide. The multi-million pound IPT system based on Cisco technology is expected to pay for itself within two years, with a total of 8,500 Cisco IP phones with CallManager call processing software and MeetingPlace conferencing application over a Cisco Ethernet network deployed in the next year. One of the key business benefits will come from improved employee communications by extending Employee Self Service (ESS) applications, which will include the delivery of Web-based employee services and digitised audio messages to Cisco IP phones on demand. “British Airways is confident the new IP telephony platform from Cisco and Prime will deliver benefits to our staff, making communications easier and more accessible,” said Paul Coby, Chief Information Officer, British Airways. “We needed to replace our legacy phone system in Terminal 4 at Heathrow and this new IP telephony systems gives us the flexibility and functionality to run a busy airport terminal at significantly lower costs base than the old legacy system... Although we are only starting to exploit the capabilities of IP telephony, we can see considerable opportunities for empowering both our staff and supporting our customers better. ” Matt Franklin, MD at Prime, adds: “Voice and data convergence is the core business of Prime and we are delighted to have been awarded this high profile contract against stiff competition. Our close relationship with Cisco was clearly a key factor. British Airways has recognised the business benefits offered by the technology and we very much look forward to working together to enable British Airways to further improve efficiencies through the implementation of some of the most sophisticated voice systems available to the airline industry.” www.prime-uk.com www.channelbusiness.com