This document provides guidance for evaluating a media studies coursework project. It includes questions about the intended audience, how the audience was attracted, and how social groups were represented. An example answer is given for the first question about the audience. The audience is identified as primarily 15-19 year old females interested in pop music, fashion, and social media. Research data on audience preferences is also presented.

1. AS Media Studies Coursework
Past example of an evaluation

2. This PowerPoint gives guidance for the
following questions:
• Who would be the audience for your media
product?
• How did you attract/ address your audience?
• How does your product represent particular
social groups?

3. 1) Who would be the audience
for your media product?

4. 1) Who would be the audience
for your media product?
• This student didn’t make a scrapbook so this question is
slightly different to how yours will be.
• Use your scrapbook to answer this question, following these
points:
– Age range
– Gender
– Primary and secondary audiences
– Lifestyle- job, hobbies, education, what brands do they like?
– Similar products on the market at the moment? How will yours be
different? What will be your unique selling point?
– Who is your ideal reader? Who do they model themselves on?

5. 1) Who would be the audience of your media
product?
15-19 Year olds
Have mobile phones
Like shopping
Educated
Spending money on
the latest trends British
I aimed my
magazine at...
Goes to lots of POP Primarily Female
concerts Secondary little
sisters
English
Has previously Interested in
bought gossip Pop/Gossip genre
magazines
Watch TV shows like
X-Factor

6. 1) Who would be the audience of your media
product?

7. I think my magazine is very similar to
the X-Factor magazine, as it covers the
magazine
same genre and style. I have also used
this as my style model for my
coursework.

8. Q3
Similar Strap
Both aimed
at mixed
generations
Young cover
star- relates
to audiences
Artists of
similar genre
Similar length
and style
subheadings

10. Strap Slogan
Masthead Branding
Eye contact
Anchoring
Unique selling
Subheadings points
Button
Colour
schemes
Strap

11. Cover star
Gender:
My magazine isn’t really for a particular gender,
however I would have thought it would be
aimed and more appealing towards females. I
displayed this by the female cover star and the
colour scheme is orange, black and pink.
Age:
My cover star is aged at the same age I would
have thought my audience would be, so that
the audience can relate.
Genre:
The cover star represents the genre of the
magazine by looking like a pop star ( wearing a
dress, jewellery and lots of make-up). Also the ‘!’
at the end of the articles supports the genre as it
is pop and that shows excitement.

12. This strap, seen at the top of the page so it is one of the first things the
strap
potential buyer sees, is full of giveaways to attract the reader and to
persuade them to buy it.
This button, states a competition. The larger,
competition
capitalised, bold font grabs the readers eye.
The masthead is a sophisticated font but in a vibrant
colour, which addresses the target audience and the
word “LYRiC” suggests brand new music.

13. The colour scheme I have chosen is
Pink, black and orange because it is a
very loud, colourful, exciting genre and
the colours stand out well on the black,
dull-coloured background.
The colour scheme also carries on into
the double page spread as the vibrant
colours stand out on the photo, so it
isn’t boring to look at, however a
different colour is used on the contents
page so the reader doesn’t get bored
of seeing the same colours.

15. These were results from an audience
research task that I carried out on young
adults aged 15-19.

16. Overall the conclusion drawn from the
pie charts is that my audience like to:
•Read magazines and novels
•Have Samsungs/ Blackberry’s
What Genre of music do you •Like high street fashion
prefer? •Enjoy going on Facebook and YouTube for music
videos.
Pop
Hip Hop/
R&B
Rock/Metal
Indie
Alternative

17. What audience would you associate this
masthead with?
“POP”
“GOSSIP/YOUNG
AUDIENCE” “POP” “GOSSIP”
“POP”
“POP, VERY GIRLY. “VOGUE/CELEBRITY
SOPHISTICATED ” GOSSIP. FEMALES”

18. “POP, VERY GIRLY.
SOPHISTICATED ”
“VOGUE/CELEBRITY GOSSIP.
FEMALES”
“GOSSIP/YOUNG
AUDIENCE” “POP” “GOSSIP/YOUNG
AUDIENCE”
“OTHER. TOP CHARTS ETC...” “GOSSIP/YOUNG
“OTHER. TOP CHARTS ETC...”
AUDIENCE”
“POP, VERY GIRLY. “VOGUE/CELEBRITY GOSSIP.
SOPHISTICATED ” FEMALES”
“VOGUE/CELEBRITY GOSSIP. “VOGUE/CELEBRITY GOSSIP.
FEMALES” FEMALES” “POP”
“GOSSIP/YOUNG “GOSSIP” “GOSSIP/YOUNG
AUDIENCE” AUDIENCE”

19. In all my photos My cover star is wearing highly fashionable clothes
and make-up done (almost) to perfection, attracting the audience of
pop and gossip with young girls.
Looks like a role model to the audience as they will think, “I want to
look like that!” and so they will buy the magazine.