Philip Pearce will host a seminar on quantifying self-data from digital sources like Facebook, Twitter, and LinkedIn to construct a picture of audience members. He will discuss trends in self-quantification and the art of digital analytics. Attendees can learn something new about themselves through personalized scores and anonymous peer comparisons, and demonstrate their analytical skills to potential mentors in the field. Phil has 11 years experience in online marketing and web analytics, managing large advertising budgets and optimizing analytics implementations for major websites.

1. JEDI MASTER: PHILIP PEARCE
Quantified-Self Seminar: A study of digital
data about yourself!
3pm on Wed 25 March 2015
8 West, 2.8 Bath University, Claverton,Bath BA2 7AY
Philip Pearce, Online Marketing & Digital Analytics Expert.
Cool
School of
Management
OVERVIEW
In this live seminar Phil will demonstrate using data from Facebook, Twitter and
LinkedIn, plus qualitative survey data (e.g. Clifton strength test et al) to construct a
digital picture of the audience. I will reference Rachel Botsman work on
SocialCapital/SocialValue and Collaborative Consumption.
Then look at Quantified Self trends and dive into the art of digital analytics.
Takeaways:
 Personalised social score and strength score.
 Learn something about yourself, you did`nt know!
 Anonymous comparison of yourself vs peers.
 Chance to demonstrate your analytical skills.
 Chance to meet potential mentors in digital analytics.
BIOGRAPHY
Phil is a senior web analyst and online marketing expert with 11years experience, he has managed paid search
advertising account spending upto £7million per year on Google Adwords, he has reverse engineered the Adwords
Algo using Excel, written a book on Google Tag Manager and installed Google Analytics on some of the largest website
in the UK including confused.com, itv.com, independent.ie, hastingsdirect.co.uk, investecassetmanagement.com,
fidelity.co.uk, frw.co.uk, spareroom.co.uk and mariecurie.org.uk
He`s a Google Top Contributor having answered over 750 questions on the Google forums, a community moderator for
Google Tag Manager, a member of the Digital Analytics Association, a mentor for the Web Analytics Exchange and
Google certified partner.
Slides:
 bit.ly/analysisofme
Please contact researchoffice@management.bath.ac.uk for further information