11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
11 REASONS TO BE EXCITED ABOUT WHAT YOU’LL LEARN AT CONTENT JAMLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
Although delivering highly valued social media content for their clients, many advertising and communication agencies are struggling to develop their own effective social media strategies. This presentation, delivered at AGA Chicago 2013, walks you through tips and a process to employ to drive traffic and leads to the top of your sales funnel, using social media.
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
11 REASONS TO BE EXCITED ABOUT WHAT YOU’LL LEARN AT CONTENT JAMLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
Although delivering highly valued social media content for their clients, many advertising and communication agencies are struggling to develop their own effective social media strategies. This presentation, delivered at AGA Chicago 2013, walks you through tips and a process to employ to drive traffic and leads to the top of your sales funnel, using social media.
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Getting high domain authority links through earned media to improve Google search engine rankings for clients is something we and other PRs have been doing behind the scenes for more than a decade. In this presentation (delivered at PR Moment's 'Intersection of PR and SEO' conference by Rich Leigh of Radioactive PR on 24th October 2019), we look at why PR should own link building, why buying links is a daft idea financially (not least because it's a violation of Google's guidelines) and we look at an industry-first benchmark of PR for SEO agency results that help to set our client expectations around link building.
Millennials are the largest, most diverse generation around the globe. By 2020, they will make up 50% of the workforce. Marketers are desperately trying to understand this group because they know how much purchasing power millennials already have (around $1 trillion annually – nothing to sneeze at), and that they’ll only get more powerful in the next decade.
There are 114 million millennials on LinkedIn alone. Reaching them effectively begins with understanding their unique mindset.
That’s why we’ve gathered a group of top millennial marketers to discuss:
• How millennials make purchasing decisions
• Advice for marketers looking to reach millennials
• What millennials predict for the future of marketing
• What millennials want in a job
• Personal branding tips for fellow millennials
Whether you’re a millennial, or a marketer looking to better understand millennials, this deck from our live video webinar is for you.
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
Recruitment leaders, marketers, recruiters and business owners need to plan ahead for 2016 and think about their social media strategy. Are you guilty of being a short-term junkie with no planning for the future? Stop it! Watch our webinar, follow our slides and get that monkey off your back...
In this webinar I’ll give ideas to help you leverage social media as a technology and a strategy that if used appropriately can significantly grow your business.
See on our blog too: http://www.barclayjones.com/blog/social-media-for-recruiters/you-need-a-social-media-strategy-for-2016-are-you-prepared/
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
Michael Brito and Kriselle Laran tackle B2B influencer marketing and scaling influencer programs to reach the right audiences through the right voices on the right channels.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventRyan Peña
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
Techniques to find your target audience
How to drive results with a scrappy budget
How to effectively launch an employee advocacy program to drive additional site traffic and awareness
When to ask for a budget increase based off clear data
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
Getting high domain authority links through earned media to improve Google search engine rankings for clients is something we and other PRs have been doing behind the scenes for more than a decade. In this presentation (delivered at PR Moment's 'Intersection of PR and SEO' conference by Rich Leigh of Radioactive PR on 24th October 2019), we look at why PR should own link building, why buying links is a daft idea financially (not least because it's a violation of Google's guidelines) and we look at an industry-first benchmark of PR for SEO agency results that help to set our client expectations around link building.
Millennials are the largest, most diverse generation around the globe. By 2020, they will make up 50% of the workforce. Marketers are desperately trying to understand this group because they know how much purchasing power millennials already have (around $1 trillion annually – nothing to sneeze at), and that they’ll only get more powerful in the next decade.
There are 114 million millennials on LinkedIn alone. Reaching them effectively begins with understanding their unique mindset.
That’s why we’ve gathered a group of top millennial marketers to discuss:
• How millennials make purchasing decisions
• Advice for marketers looking to reach millennials
• What millennials predict for the future of marketing
• What millennials want in a job
• Personal branding tips for fellow millennials
Whether you’re a millennial, or a marketer looking to better understand millennials, this deck from our live video webinar is for you.
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
Recruitment leaders, marketers, recruiters and business owners need to plan ahead for 2016 and think about their social media strategy. Are you guilty of being a short-term junkie with no planning for the future? Stop it! Watch our webinar, follow our slides and get that monkey off your back...
In this webinar I’ll give ideas to help you leverage social media as a technology and a strategy that if used appropriately can significantly grow your business.
See on our blog too: http://www.barclayjones.com/blog/social-media-for-recruiters/you-need-a-social-media-strategy-for-2016-are-you-prepared/
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
Michael Brito and Kriselle Laran tackle B2B influencer marketing and scaling influencer programs to reach the right audiences through the right voices on the right channels.
How to Build Transformational Organization Wide MarketingBernie Borges
The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey.
The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing.
Enterprise-wide marketing is not an option.
The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand.
Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventRyan Peña
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
Techniques to find your target audience
How to drive results with a scrappy budget
How to effectively launch an employee advocacy program to drive additional site traffic and awareness
When to ask for a budget increase based off clear data
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
Triblio Presents: Seven Content Hub Case StudiesTriblio
Content Hub is the idea of centralizing all of your content into a one-stop shop for visitors. A hub can be implemented into marketing campaigns that combine lead generation with lead nurturing and gain optimal value from your investment in content development. These Content Hub case studies are proof that a content hub can drive traffic, increase leads, increase brand awareness, increase engagement and lots more. Read this blog post for more information about content hubs: http://www.triblio.com/blog/benefits-of-content-hubs/
Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...Orbit Media Studios
Content marketing is the biggest game in town. B2B marketers crank out more content every year with the single-minded purpose to capture buyers’ attention and capitalize on their interest. But it’s not working as it should. Buyers say they’re overwhelmed with the deluge of useless content they’re seeing from vendors. Every year, more marketers report less effectiveness with their content marketing programs. But it doesn’t have to be this way.
Find out how to fix the problem quickly in this session where you’ll learn:
What defines an effective content marketing program
Which components you need to drive high-performance content marketing
How to measure what matters to improve relevance and intent
Slides from #BrightonSEO Sept 2015 and #Mozinar October 2015
Practical thinking skills and brainstorming techniques that will drastically improve your idea generation for content.
Get the free ebook here: http://www.content101.com/ebooks/how-to-have-ideas/
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
Great social experiences build lasting relationships by Spredfast
In the pages of this eBook, 12 leading social brand strategists and visionaries share their insights and approaches to creating great social experiences, like:
How RadioShack is rewarding loyalty and driving in-store sales with Facebook Offers
How Whole Foods is starting meaningful conversations at the brand and local level
How IBM is winning business with social selling
How to steer clear of major content marketing pitfalls from MarketingProfs’ Ann Handley
Get your copy of The Social Experience and discover the secrets to social success from today’s leading brands.
Author: Spredfast
Download:
http://info.spredfast.com/TheSocialExperience.html
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The 21st Century Social Enterprise, Starring You: Building a Modern Personal...Social Media Today
Never before have individuals had the social tools, permissions, and instantaneous reach available today to build their own career outcomes, and bolster corporate brands in the process. Internal and external social networks and 24/7 "always on" conversations are giving marketing professionals new channels to share their thoughts, remix and collaborate on breakthrough ideas, truly think and act outside the boxes that previously limited originality and passion.
Our esteemed panel will discuss how the time is ripe to carpe diem! And begin building a personal brand (inside and outside the Enterprise) that has staying power and draws followers to your big ideas and goals. We'll take a look at how your personal brand equity can ignite passion for the brands you represent. In order to fully embrace this new social order, social media enthusiasts must understand that with great power comes great responsibility:
What are the personal risks of attaching your personal brand to an idea that failed?
What happens when your personal brand overshadows the brand you're representing?
If your network is your net worth, what happens when you unplug?
If you've established your personal brand in the context of your corporate brand, what happens when you change jobs?
The deck from the first Mount Pleasant Business Association Lunch and Learn Session : "Growing your Business (Part 1): Strategic Marketing and PR for Small Businesses"
Sales and marketing alignment is potentially the largest opportunity for improving business performance, but realizing it often proves challenging. Discovering the common thread that runs through every part of your customer journey—from first touch to post-purchase is a critical step. Our comprehensive audit identifies key areas of opportunity for immediate action, and then strategically works with you to generate incredibly quick results. We work with you to deliver a systematic framework and compelling messaging that drives more sales, faster.
Mount Pleasant Business Association Lunch and Learn : March 22, 2016John Park
The deck from the first Mount Pleasant Business Association Lunch and Learn Session : "Growing your Business (Part 1): Strategic Marketing and PR for Small Businesses"
According to the 2014 Edelman Trust Barometer study, employee credibility has skyrocketed over the past five years. That means an educated, social-savvy workforce can be one of the absolute top weapons in your sales arsenal. But in order to rely on your employees to connect with customers, you need to make sure they have the social engagement tools, credibility, and reputation they need to emerge as thought leaders who can outsell their peers. They need to be successfully connecting with potential customers on social media and engaging them through targeted content to generate more leads.
In this webinar, our panel of experts, including Jill Rowley and Kurt Shaver, will teach you how to motivate your employees and prepare them for social selling success. Specifically, we’ll discuss:
· Why your employees should care about being social
· Motivating employees with more than training, rewards, and recognition
· Resources to help your employees improve their social profiles, communications, and connections
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
Similar to 11 Content Marketing Gems from Content Jam Speakers (20)
LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018Lightspan Digital
LinkedIn pushed out a lot of changes in 2017, which opened the door for a lot of new options for you to make profitable connections. In this presentation I cover over 20 tips, from how to write a compelling profile, to posting and publishing tips.
As of September 2016, Snapchat is reporting 150 million daily users (more than Twitter) and is expected to go by 27% in the next year. But how to use Snapchat for Marketing is a tricky one, because of the platform's limitations. This presentation shows you how to master Snapchat and what marketing options it offers you.
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013Lightspan Digital
All you want to know about email marketing from Content Jam.
Content Jam is a one-day conference for people who create or curate content for the web. Experts in content strategy and creation, SEO, analytics, promotion, and marketing automation will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
You’ll be happy. Your boss will be happy. And most of all, your audience will be happy.
Setting Up your Google+ Account - Tips, Tricks and HacksLightspan Digital
Using the New New Google+, this Google+ 101 presentation walks you through set-up steps, how to use hangouts, how to set up google authorship, as well as hacks and tools to use:
--Setting up a Google+ Account for business
--How to maximize the business value of Google+
--How to grow connections on Google+ and build influence
--How to use Google+ to influence your search engine results
--Tools, tips and tricks to optimize Google+ experience
Here is your social media bootcamp! Practical tips to get in tip top social media shape. Ideal for social media marketers and promoters in the event planning industry, this presentation was delivered at #MPITechCon in Chicago, Feb 19, 2013.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
11 Content Marketing Gems from Content Jam Speakers
1. 11 REASONS TO BE EXCITED
ABOUT WHAT YOU’LL LEARN AT
CONTENT JAM
2014
Lightspan Digital
Mana Ionescu @manamica
Thanks to Andy Crestodina @crestodina
Barry Feldman @feldmancreative
2. A Lead Magnet is an irresistible bribe that gives a specific chunk of
value to a prospect in exchange for their contact information – usually an email
address.
The key to making the offer irresistible is
SPECIFICITY.
The Lead Magnet must be a specific solution to a specific problem
for a specific segment of your market.
Russ Henneberry @RussHenneberry
Russ Henneberry is a content marketing and analytics professional.
Russ has worked in a content marketing and analytics capacity for companies like CrazyEgg,
Salesforce.com and Network Solutions. He is currently Director of Editorial at Digital Marketer.
3. From traffic to social, to engagement, content marketing
is obsessed with "lag" analytics - numbers that tell us
how we did after the fact, when it's too late to do
anything about it. What if we focused on lead
analytics - metrics that measure what we
can do to create success?
DR. Pete Meyers @dr_pete
“Dr. Pete” Meyers is Marketing Scientist for Moz, where he works with the marketing and data
science teams on product research and data-driven content. He has spent the past year building
research tools to monitor Google, including the MozCast Project, and he curates the Google
Algorithm History, a chronicle of Google updates back to 2003.
4. What do you believe?
What is it that you or your company stands for?
Once you know, be sure EVERYONE
knows.
Brian Burkhart @squareplanet
Brian believes nothing in business is more powerful than communications. It’s the backbone of
every industry and operation. Based on principles found in science and psychology, Brian and
his team at SquarePlanet Presentations & Strategy help individuals and organizations connect
with audiences at a deeper level, with real authenticity, to drive growth.
5. Content marketing is relationship selling in that it
develops relationships with buyers even before the
business is aware of them. It ideally helps buyers understand
your business process for giving them something better than
they had imagined. Great content doesn’t sell products or
services, it sells the process that sells the products.
Jeff Korhan @jeffkorhan
Jeff Korhan, MBA, is a sales and marketing expert, and the author of Built-In Social: Essential
Social Marketing Practices for Every Small Business. Korhan was a Fortune 50 Sales and
Marketing Executive for the first decade of his career. He then founded a landscape services
company that was twice named Small Business of the Year during its two decades of operation,
with predigital content marketing contributing to that success.
6. Establishing content governance is a lot like setting up a household budget
– sure you can save yourself the headache in the up-front and make up the
rules as you go, but those rules will probably seem subjective, your resources
will be all over the map, and your dreams will never convert into long-term
goals. Of course creating and implementing your content governance plan
takes effort, but the increase in efficiency, consistency, and
quality that you'll undoubtedly experience will prove
that the juice is worth the squeeze.
Chris Mickens @chrismickens
Chris Mickens is the Creative Technical Director and Co-founder of EDUCO Web Design, a
Chicago-based web design firm that focuses on client-empowerment and education. She’s
super excited that EDUCO was named one of Sourcing Line’s Top 10 Drupal Web Design
Agencies in the nation as well as one of their Top 10 Web Design Companies in Chicago in
2014.
7. There are a ridiculous number of ways to join the groups your
influencers are in or invite them into yours.
To name a few: Twitter chats, LinkedIn Groups, Tribber, Facebook, Google+
communities.
How does community building contribute to creating passionate
relationships between buyers and brands?
Barry Feldman @feldmancreative
Barry Feldman of Feldman Creative is a content marketing consultant, creative director, and
copywriter. Barry contributes to many of the leading online marketing publications and has
been recognized as a top digital strategist and named to LinkedIn’s “25 Social Media Marketing
Experts You Need to Know.”
8. Here's the problem with analytics: It wants to tell you what happened.
Except what you want to know is what worked, so you can do it again.
The goal of learning analytics isn't to know
every button and tag, but to know how to
find "what worked" so you can do it again.
And again…
James Ellis @saltlab
These are some of the James Ellises on Google: Fitness model, Irish stage actor, Four-star US
Navy Admiral, British cryptographer, Dean of USC Business School, British stationary store,
Mayor of Ottowa, Australian politician, and Co-Inventor of the Usenet. This James Ellis is not
them. He is taller and knows Google Analytics.
9. A positioning statement is a strategic
exercise, not a creative one!
It's all about how your offering competes in your chosen category, and it is
written in a painfully straightforward style. It is not
about how your brand makes people *feel,* metaphors, or hyperbole.
Save the creative, emotive language for your Brand Essence
and, ultimately, for your content.
Susan Silver @argentumstrat
Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting
firm. After spending 10 years in Brand Management at Kraft Foods and additional time running
marketing for Equal Sweetener, Susan started Argentum seven years ago. Argentum specializes
in working with small to mid-sized businesses and provides clients with team members who act
like a Timeshare VP of Marketing®.
10. There’s no magic conversion
number, but instead, many tactics to trend
conversion up.
Learn a few conversion tricks and traps you don’t
want to fall into, and ensure your conversion rate is
headed in the right direction.
Lauren Freedman @etailinggroup
Lauren is a seasoned 20–year e-commerce veteran, author of It’s Just Shopping as well as a
recognized and respected figure in omni-channel retail, She has a passion for merchandising
that she has parlayed as president of the e-tailing group, evangelists for merchandising and
customer service best practices.
11. How can a marketer use brain science to get better results?
The trick is to take advantage of cognitive biases. We all
have certain predispositions. For example, we don't want to miss out on
something good. So if the marketer does a few simple things that show the
cost of NOT using a product or service, you can trigger a tiny
voice that makes the website visitor see the offer in a new way.
Andy Crestodina @crestodina
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning
35-person web design company in Chicago. Andy loves this stuff. It’s fun to translate complex
content marketing tactics into simple, practical content marketing advice that anyone can
understand. He's also the author of Content Chemistry a handbook for content marketing and
he’s written hundreds articles for many of the top sites in the industry.
12. Why would you want to podcast? Podcasting
puts you in your audience’s head.
It puts your content on the device they carry with them ALL
THE TIME. It creates a conversation with your audience, no it
really does! But it’s a lot of work…
Jill Sazlman @foundingmom & Brad Farris @blfarris
Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the
world’s first and only kid-friendly collective of offline meetups and online resources for mom
entrepreneurs.
As principal advisor at Anchor Advisors, Ltd, Brad Farris guides business owners through the
pitfalls and joys of growing their business. Brad is a speaker and author, and with Jill he co-host
the Breaking Down Your Business podcast.
13. So you’re looking for that social media benchmark. In building terms,
you are looking for how high to build above sea-level.
Good news is, YOU get to set the height. And YOU get to
choose where to build. Building on top of a hill will get you closer to
your benchmark. So tomorrow’s digital marketing results
start with today’s data decisions. Set benchmarks
and you’ll never struggle with social media ROI again!
Mana Ionescu @manamica
Mana is the founder of Lightspan Digital where her team focuses on driving traffic to clients’
websites and building profitable connections through social media and content marketing.
From Techweek to CES, from Social Media Week to MPI TechCon, from 312Digital to DePaul
University, Mana took the stage over 100 times in the past 2 years, busting social media myths
and showing measurable results are possible.
14. #contentjam with us!
CONTENTJAM, OCT 2
2014
Lightspan Digital
Mana Ionescu @manamica
Thanks to Andy Crestodina @crestodina
Barry Feldman @feldmancreative