The document discusses inbound marketing and provides tips and resources for creating an inbound marketing strategy. It includes goals for metrics, content creation, and conversion optimization. It also provides background on Red Toad Media, a small graphic and web design company that uses inbound marketing and teaches clients to do the same.
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
Find out which tools clever marketers are using to improve their productivity and boost their marketing ROI. These 20 tools help you to organize your ideas, create content, share it and measure it.
After many years of writing headlines and subject lines, direct mail packages and email blasts, blog posts and brochures, teasers and tweets, I've drawn some conclusions about what it takes to make a living as a copywriter.
So for those who are interested in learning more about this profession, here are my 10 ways to succeed as a copywriter...
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
Find out which tools clever marketers are using to improve their productivity and boost their marketing ROI. These 20 tools help you to organize your ideas, create content, share it and measure it.
After many years of writing headlines and subject lines, direct mail packages and email blasts, blog posts and brochures, teasers and tweets, I've drawn some conclusions about what it takes to make a living as a copywriter.
So for those who are interested in learning more about this profession, here are my 10 ways to succeed as a copywriter...
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Seo and online marketing mastery session 3Avidmode Ltd.
This months session is all about building yourself a secure online foundation on which to base your business. We look at:
* The business goals that you need in place so that your website has focus.
* The tone that you need to set so that you resonate and engage with your audience.
* The social networks that you'll want to use to funnel your customers back to your website.
* Keeping an eye on your competitors and making sure that you plug any gaps in the market.
* Consistency in your branding and message across all the various networks.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019 Zazzle Media
In his BrightonSEO debut, Alex Jones discusses why supporting content is key for PR success. Using different angles to support your main asset is the key to unlocking insane amounts of coverage!
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Inbound Marketing and SEO for New England Direct Marketing Association - NEDM...HubSpot
Presentation about SEO (search engine optimization) tips for lead generation, as delivered at the May 2009 New England Direct Marketing Association (NEDMA)
How to Growth Hack Your Way to Startup Traction - Entrepreneurship 101MaRS Discovery District
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Seo and online marketing mastery session 3Avidmode Ltd.
This months session is all about building yourself a secure online foundation on which to base your business. We look at:
* The business goals that you need in place so that your website has focus.
* The tone that you need to set so that you resonate and engage with your audience.
* The social networks that you'll want to use to funnel your customers back to your website.
* Keeping an eye on your competitors and making sure that you plug any gaps in the market.
* Consistency in your branding and message across all the various networks.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019 Zazzle Media
In his BrightonSEO debut, Alex Jones discusses why supporting content is key for PR success. Using different angles to support your main asset is the key to unlocking insane amounts of coverage!
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Inbound Marketing and SEO for New England Direct Marketing Association - NEDM...HubSpot
Presentation about SEO (search engine optimization) tips for lead generation, as delivered at the May 2009 New England Direct Marketing Association (NEDMA)
How to Growth Hack Your Way to Startup Traction - Entrepreneurship 101MaRS Discovery District
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
This presentation was delivered on Mar 17, 2015 at the IRCE Design Focus Conference in Los Angeles, CA. The annual conference is sponsored by Internet Retailer Magazine
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Growing Your Business with Inbound Marketing - Tracy McAllister Social Media Camp
Inbound marketing is one of the most effective marketing strategies to increase leads to your business. Instead of using traditional marketing tactics such as purchasing ad space, buying email lists, and attending trade shows, inbound marketing focuses on creating quality content targeted to your buyer personas. By aligning the content you publish with your audiences interests you can attract, convert and retain new customers!
Learn how to create your buyer personas, develop quality content in the right place at the right time, and use your website, social media and other tools to grow your business.
Building an Internet Strategy for Business in the Digital AgeMediaSauce
This is the presentation from the 1st Quarter of the ISBDC Business in the Digital Age Series. It covers Google Rules, formulating a strategy for business online, and more...
Understanding who our target audience is and where they spend their time, you can build an web presence by focusing on content that speaks to their needs and wants.
BATC Round Table Discussion on Inbound MarketingDan Engel
Jenna Engel, an Inbound Marketing Specialist at Jul Creative, discusses how inbound methods increase your chances of attracting, converting, closing, and delighting your target market!
THE EVOLVING SOCIAL MEDIA LANDSCAPE – PAY TO PLAYEvolve Marketing
Social ROI. What does it mean to your company? New followers and fans? Clicks and shares? Sorry to be the bearer of bad news, but when it comes to social media success there isn’t an easy or free answer. With the decline in organic reach, algorithms now rule the social game. As the number of businesses and brands vying for the same audience’s attention continues to grow, no social channel can afford to give you a free ride. The cold fact is that there is a new name of the game – pay to play. Facebook. Twitter. LinkedIn. Instagram. YouTube. Pinterest. Snapchat. Discover which platforms your target audience is on, and determine where your social ad dollars should be spent for your greatest ROI.
Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
9. Description of Character Name: George Michaels Age: 37 Education: B.S. Business Economics and Public Policy, M.B.A. Marital Status: Married Location: Norfolk, Virginia Characteristics George is a very busy father of two. He currently lives in the suburbs of Norfolk Virginia and does consulting work for several military manufacturers that work with the local navy base. George has been in the business world for 13 years after graduating Colorado University with a M.B.A. George’s wife of 10 years and his two kids Mary (10yrs old) and Joe (12yrs old) are his prized assets. With his busy schedule George tries to optimize his work life to minimize late nights. George always uses his laptop as he never knows when he will be asked to talk with clients. George loves being able to take all his work with him but hates technical components of getting his information to clients other than using e-mail or a print out. Reasons for choosing WiCenter George has meeting with many military manufacturers on a regular basis. During these meeting’s George won’t always have access to a space that allows him to project his PowerPoint presentations. George usually has always needed to bring copies of his PowerPoint presentations which always have made his bags heavy and burdensome. George needs his clients to be able to views these files but he hates carrying all the items to client meetings. He would also like to be able to on the fly share other documents that might be needed to support his meetings. What he is interested in George wants to be able to share his PowerPoint presentation with clients along with other files on the fly. He also wants a quick and easy way to show presentation even when a projector is not available. Expectations He is looking for a quick and easy solution that doesn’t have a high learning curve that will easily fit into his busy schedule. Make Personas WHO WHAT WHEN WHERE WHY GOALS
10. Define your Goals Specifically. When you know where you are, then you figure out where you want to go and you give it a timeframe. Write it down. Then break it out into daily, weekly and monthly goals. 10,000 subscribers in a year 30 new sales leads a month 25 phone calls a week 14 new workshops booked in the next quarter GOALS
11. What does it take to get same results as goals with outbound marketing/current methods? How much direct mail? How many cold calls? How much display advertising? Write it down. IMPORTANT : GOALS
12. GOALS CREATE A LANDING PAGE OR DEDICATED POST FOR EACH CALL TO ACTION PUT A CALL TO ACTION ON EACH PAGE Because you will...
15. Now you can plan your content, my friends Interesting Authentic Valuable Entertaining Informative Charming Evocative Witty A little Dangerous CONTENT
16. Too intimidating? Maybe think of it like a healthy diet source: food-faq.net High level content/tools Theories backed by data News, Observations, Reviews, Insights, Everyday stuff Guest Posts, Interviews, Research Stories, Funny stuff CONTENT
17. Either write something worth reading or do something worth writing. -Ben Franklin WHITEPAPERS WEBINARS VIDEOS INFOGRAPHICS TUTORIALS RECIPES PHOTOJOURNALS SLIDES APPS STATISTICS CASE STUDIES CONTESTS QUIZZES “ “ CONTENT
19. Use Numbers in Your Headlines 5 Ways to Make Content Compelling Tell a Story A Mother’s Journey with her Son as He Loses His Battle with Cance r CONTENT
29. Get all this and more at http://www.redtoadmedia.com/goodies.php http://www.redtoadmedia.com/goodies.php Convert Calls to Action Landing Pages Which Test Won Email News Service Analyze Website Optimizer Google Analytics Home Goals Marketing Strategy Template How to Set up Advanced Segments in Google Analytics Social Mention TrackurStepRepGoal Spreadsheet Content/Getting Found The War of Art Using Social Media to Drive Traffic The Dash Social Media Ethics Twitter Tools (WordPress)Analytics for WordPress ShareThis for WordPress The War of Art Using Social Media to Drive Traffic The Dash Social Media Ethics Twitter Tools (WordPress)Analytics for WordPress ShareThis for WordPress The War of Art Using Social Media to Drive Traffic The Dash Social Media Ethics Twitter Tools (WordPress)Analytics for WordPress ShareThis for WordPress The War of Art Using Social Media to Drive Traffic The Dash Social Media Ethics Twitter Tools (WordPress)Analytics for WordPress ShareThis for WordPress
30. Red Toad Media is a small graphic and web design shop located on the outskirts of Louisville, KY. We've been in business since 2001, doing web and print design for mostly local businesses. We do work remotely and in other markets if the project warrants it and we have worked with teams and clients in Chicago, Atlanta, New York City and Nashville. We use inbound marketing ourselves and try to teach our clients to use it to maximize their profits Anne Sallee Miles is the owner and Toad-in-Chief at Red Toad Media. A trained graphic designer, Anne's strength lies in her ability to translate messages to the web through user interface design, web graphic and animation design, web copywriting and social media marketing. Anne has designed everything from software interfaces to children’s books. She has taught college courses and also worked as a multimedia specialist for a Fortune 500 Company. She has designed for a gamut of clients, from a national magazine to tiny home-based start-ups. She is currently working on an article for Smashing Magazine about user interface design and is really excited about it. For a packet of resources she has collected and uses regularly, visit http://www.redtoadmedia.com/goodies.php