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Getting jobs using social media

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Social Media Recruitment Strategies

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Getting jobs using social media

  1. 1. Improving Job Prospects Using Social Media April 17, 2015 Dr. Mary Beth McCabe mmccabe@nu.edu
  2. 2. Is this how you use LinkedIn? Source: Powersiteblog.com
  3. 3. Source: eMarketer, 2015
  4. 4. WHAT DO SOCIAL NETWORKS DO? Social networks provide context to content. Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about. These “Brand Evangelists” become the people employees reach out to for help and collaboration.  Forrester Research, TechRadar for Vendor Strategists, 2009
  5. 5. Set Goals Bio RecommendJoin Groups Measure The Social Media Job Search Cycle
  6. 6. •connect•educate •promote•inspire measure profile recommendjoin groups Social Media Job Searching Model
  7. 7. Reading list
  8. 8. Social media changes average people into “experts.”
  9. 9. Fall 2014
  10. 10. Spring 2015
  11. 11. www.Guardian.co.uk Souce: The Netsize guide, from class materials Small group discussions: ideas on social media tools
  12. 12. What am I doing with Social Networking?  Searching for a job  Adding Content to social  Receive feedback  Researching companies  Finding gaps  Learning about business  Challenging myself to improve skills
  13. 13. POSITIONS: ALL TYPES OF ORGANIZATIONS SEEKING SKILLED MARKETERS  Social Media Integration Producer  Social Media Marketing Manager  Community Manager  Social Media Consultant  Mobile Marketing  Sales  Customer Service  CRM Specialist  Content Writer/Producer  Analysts  Entrepreneurs
  14. 14. MBA MARKETING CONCENTRATIONS MARKETING  620 Consumer Behavior  631 Global Marketing  634 Market Research  660 NEW: Strategic Marketing Simulation MOBILE MKT/SOCIAL MEDIA  651 Mobile Marketing  652 Adv. Mobile MKT Strategy  653 Social Media  654 Adv. Social Media for MKT  655 Mobile MKT SocialMedia Proj. This is where you build your actual mobile/social plan and present it! (capstone course)
  15. 15. BBA SOBM CONCENTRATION IN MKT  Required courses:  MKT 302a (required)  MKT 420  MKT 430  MKT 434  MKT 443  Plus 2 of the following: 440a, 441, 442a, 445, 446, 447  Cat 77 (p. 143 for details)
  16. 16. Next Steps • Research a well developed profile/bio • Set goals • Consider what jobs are posted • Set up or improve profile • Make connections • Get recommended • Join Groups • Add content • Research topics of interest • Make more connections • Measure results • Set new goals
  17. 17. CONTACT  E-mail: mmccabe@nu.edu  Twitter feeds: @marybethmccabe, @solarmarketing, @thinkfuller, @drtravelbest @sunmarketing  Admin. for many groups, National University School of Business and Management, KUSI TV Alumni, NATAS PSW, Social Media and Mobile Marketing Professionals  YouTube: sunmarketingvideos, mobilemarketing  Blogs: mobilemarketingsocialmedia.com marybethmccabes weblog, Dr. Mary Travelbest, Sun Marketing Solar  Mobile: 858 488 2867

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