This is a workshop to help those attending understand the way Social Media can improve your job prospects, through a professional profile, resume, group discussions and data analysis. Objectives At the end of this workshop attendees will have a better understanding of how social media, such as linkedin.com works, and how it can benefit students and faculty. Understand social media, such as linkedin.com at a deeper level and learn how to use the platform better
You came so that you can gain social media skills, interactive skills, and team-working tools; Improve job prospects for attendees reinforce scholarly experiences and offer service to organizations where they volunteer.
The deliverables of the workshop are three: 1) develop improvements or start your social media profile, 2) learn how to contribute to groups and start your own group, and 3) acquire and give recommendations. LO 1 Understand how social media, such as linkedin.com leads to better jobs LO 2 Evaluate the quality of profiles on Linkedin.com If you don’t have a profile, we can give you examples of what you can do. If you have a profile, we can offer improvements that will enhance it. LO 3. Learn how students can start and grow your own groups using skills from NU courses. Starting a group can be a good way to learn about a topic, and it can build your professional and scholarly reputation quickly. LO4. Learn how students can acquire and give recommendations You can build professional recommendations by simply asking people and telling them your intentions clearly. Nothing is more effective than a third party referral, and this is one of the key benefits of linkedin.com. In addition, you can download your own personal data, for analysis. All it takes is your e-mail address and a password to get started. Social Media websites makes money by selling ads, job postings, research data, and memberships. . Content: Handout: Faq’s? linkedin expert list, Social Media examiner links, other links… PPT to with screenshots, and then we will visit a few pages to see how this is done. During the presentation, each person will speak to the person next to them briefly about their experience, lack of, or what they need to learn better. Then one of them will share what they learned from each other. Questions from the audience will be at the end.
In the middle of the job searching cycle is listening.
Here is a poster that has been enlarged for the Spring Symposium at National University.
How many people worldwide use Linkedin? How many jobs were posted? 6.5 million in 2013.
These are some books on Linkedin and other social media that I saw at a Social Media Examiner Conference last month. Are there experts that you follow to teach you how to use social media?
Students from a class of mine at NU. They were working on a group project.
What are my analytics?
When you download your own analytics, here’s what you get.
Getting jobs using social media
April 17, 2015
Dr. Mary Beth McCabe
Is this how you use LinkedIn?
WHAT DO SOCIAL NETWORKS
Social networks provide
context to content.
Whereas information management traditionally
focused on the information itself, employees will
seek to connect with the people who created and
care about the same information they care about.
These “Brand Evangelists” become the people
employees reach out to for help and collaboration.
Forrester Research, TechRadar for Vendor
The Social Media Job Search Cycle
Social Media Job Searching Model
Souce: The Netsize guide, from class materials
Small group discussions: ideas on
social media tools
What am I doing with Social
Searching for a job
Adding Content to social
Learning about business
Challenging myself to
POSITIONS: ALL TYPES OF
ORGANIZATIONS SEEKING SKILLED
Social Media Integration Producer
Social Media Marketing Manager
Social Media Consultant
620 Consumer Behavior
631 Global Marketing
634 Market Research
660 NEW: Strategic
MOBILE MKT/SOCIAL MEDIA
651 Mobile Marketing
652 Adv. Mobile MKT Strategy
653 Social Media
654 Adv. Social Media for
655 Mobile MKT SocialMedia
Proj. This is where you build
your actual mobile/social
plan and present it!
SOBM CONCENTRATION IN MKT
MKT 302a (required)
Plus 2 of the following: 440a, 441, 442a, 445, 446,
Cat 77 (p. 143 for details)
• Research a well developed profile/bio
• Set goals
• Consider what jobs are posted
• Set up or improve profile
• Make connections
• Get recommended
• Join Groups
• Add content
• Research topics of interest
• Make more connections
• Measure results
• Set new goals
Twitter feeds: @marybethmccabe,
@solarmarketing, @thinkfuller, @drtravelbest
Admin. for many groups, National University
School of Business and Management, KUSI TV
Alumni, NATAS PSW, Social Media and Mobile
YouTube: sunmarketingvideos, mobilemarketing
marybethmccabes weblog, Dr. Mary Travelbest,
Sun Marketing Solar
Mobile: 858 488 2867