The document presents insights from Brad Kleinman's presentation at the OMS 2011, focusing on global research and trends in online marketing, particularly the dominance of social media platforms like Facebook and the importance of consumer interactions. A significant shift towards two-way marketing conversations is emphasized, encouraging brands to engage with consumers and leverage user-generated content. Key recommendations include developing a robust content strategy and utilizing social media tools to enhance consumer engagement and advocacy.

1. OMS 2011: Search & SocialA Global Perspective Brad KleinmanDirector of Education, Online Marketing Institute#OMConnect @BradKleinmanFacebook /Linkedin “Brad Kleinman” Give me your business card after the presentation and I’ll send you the deck later this week.

2. What I will coverGlobal Research and StatisticsConsumer MotivationsPulling it all TogetherFinal tips

3. Engineer, Educator, and Entrepreneur obsessed with online marketing

4. Founder of WorkSmart Integrated Marketing

5. Founder of eMarketing Techniques – national conferences and webinars

6. Director of Education, Online Marketing InstituteWho is Brad Kleinman (@BradKleinman)

7. What is the Online Marketing Institute?4

8. RESEARCH

9. It’s Shifting

10. It’s Shifting

11. Experiment Stage

12. Get Beyond Experimenting

13. Summary: US/UK LANDSCAPE

14. Facebook DominationOnlineSchools.org

15. Facebook DominationOnlineSchools.org

16. Facebook DominationOnlineSchools.org

17. The Big Trend

18. LinkedIn Demographics

19. LinkedIn Demographics

20. Ad spending on social networks to grow 55%- eMarketer forecast

21. Social Gaming

22. Texting/Mobile is ‘blowing up’…literally

23. Mobile Advertising Spending

24. Look out for Local/Group Buying

25. Searching NOT Surfing

26. Everything Researched!

27. Social Groups Double Everywhere

28. Your Customers: Feedback NOT Friends

29. Useful Content, Apps & Insight

30. Search + RecommendLook for itAsk someone about it

31. Friends, Family & Reviews

32. Research Summary

33. Global Trends in Digital Content and Usage: Similarities between East and WestPeer-to-peer interactions and content ruleMost share of time and traffic on the Internet by farConsumers bypass brands, publishers and authorities; prefer to listen to each other insteadSocial networking, blogs and microblogs (Twitter), consumer reviews and ratings are firmly entrenched as top uses of digital spaceInteraction design and user experience create stickiness and promote viral resultsFacebook dominates social networking sites with ease of registration and invitations, features for user-generated content and rich media

34. Continued Marketers and publishers advised to move from one-way “push” marketing to two-way conversationsFacilitate peer-to-peer interactions to leverage content generated by consumers; increase engagement with the brand“Listening programs” as social strategy, to acquire feedback and stoke consumer interest; could lead to valuable consumer advocacySearch dominates reach (% of Internet users), with preferences for local results and content a growing, important trendLocalization is the means to better curating the massive amounts of readily-available contentUsers naturally drawn to familiar terms and content

35. Summary Search important and primary still research for productSearch and Social Inseparable in the buying cycle Global trends are as good as their local realityWatch trends; test theories; determine the “need” that drives behavior

36. How does it apply to my Business?And Some Final Tips

37. Why does it Matter?The conversation is happening; either you are a part of it or not (raising children)30% who read blog/post more likely to purchase80% who contribute more likely to purchase****CoreMetrics, Web 2.0 Study

38. Some final tipsDevelop a content strategyThink small AND think bigTake advantage of Facebook!Create a Facebook PageTest out Facebook adsUtilize social pluginsDefine your KPI’s Research and testing doesn’t matter if you don’t measure

39. For Future Reference Twitter: #OMConnect / @BradKleinmanFacebook/LinkedIn: Brad Kleinman Email: Brad@OnlineMarketingConnect.comwww.OnlineMarketingSummit.com – Conferences www.OnlineMarketingInstitute.org – Training & Certification Programswww.OnlineMarketingConnect.com – Blog Network

40. OMS 2011: Search & SocialA Global Perspective Brad KleinmanDirector of Education, Online Marketing Institute#OMConnect @BradKleinmanFacebook /Linkedin “Brad Kleinman” Give me your business card after the presentation and I’ll send you the deck later this week.

41. SourcesSocial Media Trends: Global Perspectives and Local Realities, NM Incite, July 2010State of the Internet, ComScore, July 2010Wharton Interactive Media InitiativeCredit SuisseIAB & TrendStreameMarketerCoreMetrics