This document summarizes a webinar about optimizing customer relationships with social media. The webinar covered topics like generating leads through inbound marketing by creating and optimizing content, promoting it across various channels, and analyzing results. It also discussed monitoring social media conversations, engaging prospects, identifying influencers, and leveraging advocates. The importance of backing up social media data was highlighted to ensure conversations are documented and managed in case of data loss through user error or hacked accounts.

1. From prospect to evangelist: Optimizing customer relationships with social mediaMaggie GeorgievaHubSpot@mgievaJanet Aronicaoneforty@onefortyKristin DziadulBackupify@kristinedziadul

2. Housekeeping notesSlides & Recording will be presented after webinarInteract with us using the Questions pane here or on TwitterHashtag for today:#SMOptimize

3. AgendaHow to generate leads in the first placeHow to monitor social media, identify influencers & reward advocatesHow to back up social media conversations Q&A + iPad Drawing!

4. Traditional Outbound Marketing is dying … CALLER ID: 800-555-1234AnnoyingSalesperson

5. Inbound Marketing is thriving …

6. Invest in what works = Inbound Marketing6http://www.hubspot.com/state-of-inbound-marketing

7. How Do You Generate Leads with Inbound Marketing?7Create ContentOptimize PromoteAnalyzeQualified TrafficGet FoundAnalyzeConvertGet FoundSales

8. Create Content and Publish on Many Channels8BloggingPodcastseBooksPhotosVideos

9. 955% morewebsite visitorsfor companies that blog.Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

10. Optimize Your Content10On-Page SEOOff-Page SEO

11. 11On-Page SEO Essentials Page Title

12. Clean URL

13. Headers & Content

14. Description12Website Tips Based on Real DataLessons from 3,674,029 websiteswww.WebsiteGrader.com

15. Think about It As a Whole1379% morefollowers for companiesthat also have a blogSource: Data from over 2,000 businesses - http://bit.ly/a6SrWh

16. 14Where to Share?Social MediaIn the BlogosphereThrough Email MarketingThrough Press Releases

17. Analyze Results15Improve ProcessesReplicate Successes

18. How to monitor social media, identify influencers & reward advocates

19. Nurturing your leads with social media1. Monitor conversations

20. 2. Engage your prospects

21. 3. Identify influencers

22. 4. Leverage your advocatesThe Social Sales Funnel

23. Monitor conversationsSearch terms in Google Alerts & Twitter for competitors and industryIdentical search terms on social media

24. More monitoringSocial Mention, Backtype, Twilerts

25. Enterprise level options: Alterian SM2, Radian6, CoTweetEngage Your ProspectsRespond to blog comments, @replies, and Facebook wall postsAnswer questionsThank those that share your contentBe helpful. Teach.

26. Engage Your ProspectsGist & Rapportive: Connect with your customers on other social networksNimble – robust social CRM solution

27. Identify InfluencersWhat are influencersKloutTweetreach & RowfeederTerametric – enterprise level tool

28. Leverage Your AdvocatesShare options on content and emailPay with a TweetMailChimp & Constant ContactTwitter Contests – OfferpopTwitter Polls – Twtpoll

30. The Silver Lining of Social Media

31. Four Points of Consideration

33. Conversations with potential business partners, customers and hiring managers

34. Facebook – 3rd highest source of inbound traffic

35. Twitter – 4th highest source of inbound traffic

36. 87% Facebook Fan Page growth

37. 22% Twitter follower growth

38. Backup For Cloud AppsDavid F. Carr“Yes, I clicked the delete button. Yes, I regret it now. Yes, I belatedly realized why the Backupify service makes sense.“

39. 33% of data loss from user errorIncrease in social sharing brings more vulnerability to data lossIf accounts are hacked, your entire business is at risk

40. Losing data is like losing a customerEnsure conversations are documented and managed