The 2015 State of Digital Media Marketing conference was a two-day event hosted by the University of Missouri-St. Louis on April 16-17. The conference featured a job and career fair, presentations on the latest digital marketing trends from thought leaders, and workshops. Over 100 digital marketing professionals, students, and faculty attended. The keynote speaker was renowned social media expert Chris Brogan. New this year was a showcase of St. Louis startups called Tech Alley and an academic summit discussing how to keep curricula up to date with changing technology. The conference provided opportunities for learning, networking, and exploring innovations in digital marketing.

1. April 16-17, 2015
UMSL – J.C. Penney Conference Center
THE EVOLUTION CONTINUES

2. INTRODUCTION
TABLE OF CONTENTS
Our Host, Keynote Speaker and Sponsor
AGENDA:
THURSDAY, APRIL 16, JOB & CAREER FAIR
FRIDAY, APRIL 17, CONFERENCE
Academic Summit
Tech Alley
Speakers Bios
Sponsors
Notes
Don’t forget!
Welcome to the 2015 State of Digital Media Marketing conference hosted by the University of Missouri-
St. Louis. Our third annual conference is bigger and brighter than ever this year and has become a
leading education and networking event for St. Louis and the Midwest region.
Hundreds of digital and social media marketing professionals, students, and faculty are attending this
year’s conference to discover new agency and brand innovations, learn about the latest trends in
digital and social media marketing, and explore technology advances in the world of marketing and
communications. Speakers include our keynote by renowned social media expert, Chris Brogan, and a
full day of concurrent sessions led by digital and social media thought leaders from brands such as
Google, Microsoft, Yahoo!, and many others.
For the first time this year, we are also featuring a Digital Media Communications Job and Career Fair,
a showcase of the latest St. Louis-based startups called Tech Alley, and a set of intensive digital and
social media workshops on the evolution of digital.
We’re glad you are joining us this year. Enjoy the conference!
#UMSLDigital

3. Our Host, Keynote Speaker, and Sponsor
Our Host
Perry comes from New York University
where he taught and created leading edge
classes and curriculum including Social
Media Analytics & Measurement, Advanced
Web Analytics using Adobe SiteCatalyst,
and SAS Data Mining for Marketers
Certification. He also received two
outstanding teaching awards during his 14
years at NYU. He regularly involves his
students in the Google Paid Search
Challenge (an international university
competition) and the Adobe Web Analytics
Competition. In addition, Perry does various
training programs for the Direct Marketing
Association located in New York City.
Perry’s new role at the University of
Missouri-St. Louis (his alma mater) is to
continue to remain on the forefront of
creating course content and curriculum in
digital and social media marketing. His
focus will be to deliver programs and
courses at UMSL for both the credit and
noncredit side. @pddrake
Keynote Speaker:
Chris Brogan
Chris Brogan is the world’s leading
authority on owning
the game you most want to win.
Combining a mix of professional
leadership development and
business strategy, Chris works with
professionals like you to own your
choices, own your life, and own your
future. He is CEO of Owner Media Group, a highly sought after
professional speaker and the New York Times bestselling author of
eight books and counting, including The Freaks Shall Inherit the
Earth, and Just Start Here.
Chris has spoken for or consulted with the biggest brands you
know, including Disney, Coke, Google, GM, Microsoft, Coldwell
Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many
more. He’s appeared on the Dr. Phil Show, interviewed Richard
Branson for a cover story for Success magazine, and once even
presented to a Princess. People like Paulo Coelho, Harvey Mackay,
and Steven Pressfield enjoy sharing their projects and best ideas
with Chris, because they know he’ll share them with you. Tony
Robbins had Chris on his Internet Money Masters series. Forbes
listed Chris as one of the Must Follow Marketing Minds of 2014, plus
listed his website as one of the 100 best websites for entrepreneurs.
Most importantly, Chris provides education and tools to help you
make your life and your business thrive, by teaching you how to
own the game you most want to win. Through events and courses
and other tools, Chris is dedicated to helping you grow your
capabilities and connections and to getting you to that next level of
ownership, no matter where you are in the process right now. Chris
also offers limited personal coaching, and offers limited consulting
to businesses.
Chris lives in northern Massachusetts. His better half is Jacqueline
Carly. He has two children and a loving pair of parents, as well.
More Bio Information can be found at
http://www.chrisbrogan.com/about
@chrisbrogan
#UMSLDigital

4. AGENDA: JOB & CAREER FAIR
Thursday, 16 April 2015
Day 1 Job & Career Fair | 10:00 am - 03:00 pm
Time Items Location
07:00 –
10:00
Registration and check-in desk OPEN Summit Lounge
08:00 –
10:00
Treehouse Network and Strange Donuts Pre-conference networking event
Lobby &
Auditorium
10:00 –
02:00
Tech Alley | FREE | Meet St. Louis Startups and check out the latest on the Tech Scene! JCP (2nd Floor)
11:00 –
11:30
Coffee Break Lobby
11:00 –
01:00
Lunch -- Grab and Go Summit Lounge
01:00 –
01:30
Afternoon snack break Summit Lounge
01:00 –
05:00
Academic Summit | FREE | Closed session for academic faculty only. JCP (2nd Floor)
02:00 –
03:00
Job Fair Booths Close and breakdown Lobby
PRE-CONFERENCE check-in for Friday Conference is available all day Summit Lounge
Career Training Sessions | 10:00 am - 3:00 pm | FREE | Limited seats available. First come, first serve.
Time Session, Speaker(s) Session description Location
10:00 –
10:50
Where the Marketing Jobs Are...
Marketing Jobs Forecast,
Jerry Bernhart
(Bernhart Associates and author
of Careers in Digital
Communications and Marketing)
What employers are looking for in digital marketers, how to get
your first job in digital marketing, skills required for long-term
success in digital marketing
202 JCP
11:00 –
11:50
Business Etiquette in the Digital
Age,
Elizabeth Ledbetter
(The Creative Group)
Are you in career transition, stuck in a dead-end job or, getting
ready to launch a new career? Spend 40 minutes with me, and
learn how to differentiate yourself for the competition.
202 JCP
12:00 –
12:50
The Nonlinear Career Path,
Travis Sheridan
(Venture Café St. Louis)
The advice from career counseling and online forums tells you
to find a path and stick to it. Learn how to hone your creativity
and strategic thinking to live an inspired career life. Travis will
explain the five tools you can use to create value and insulate
yourself from economic uncertainty.
202 JCP
01:00 –
01:50
Getting Back in the Saddle,
Roni Chambers
(Career Innovation Partners,
former HR specialist at Anheuser
Busch)
Are you in career transition, stuck in a dead-end job or, getting
ready to launch a new career? Spend 40 minutes with me, and
learn how to differentiate yourself for the competition.
202 JCP
02:00 –
02:50
Networking: What it is and how to
do it,
Wesley Hoffman
(Treehouse Networks)
Forming new relationships in person, maintaining relationships
via IRL & digitally, and adding value 202 JCP
Digital and Social Media Intensive Pre-Conference Workshops | 09:00 am - 3:00 pm | Pre-registration required
#UMSLDigital

5. Digital and Social Media Intensive Pre-Conference Workshops | 09:00 am - 3:00 pm | Pre-registration required
Time Workshop Title Workshop description Location
09:00 –
11:00
Developing an Effective Email
Strategy
Dennis Dayman, Chief Privacy
and Security Officer
(Return Path)
To understand what’s required of today’s email marketers it’s
really important to go back a few years ago and understand
how the underlying technology and footprint of email has
evolved and changed. Email is no longer a one to many medium
designed to broadcast messages, or saturate inboxes. Email is
nothing short of a foundational piece of information used to
build robust pictures of customers, enable automated customer
service functionality and used to participate into a global
conversation about brands and products. Email’s effectiveness
is unmatched, but distinguishing one’s self from the cavalcade
of other brands in the inbox can be challenging and require
rethinking your approach to email, arming yourself with
technology designed to drive results and data crucial to
establishing a one to one dialogue with today’s hyper
connected consumer.
403 JCP
09:00 –
11:00
The Marketing Data Framework
Erin Korogodsky, Senior Solutions
Consultant (Beckon)
There have never been so many ways to spend our marketing
dollars. And never so much pressure to justify the decisions we
make. But because our data is locked away in silos and
scattered across separate channels, teams and agencies, it’s
nearly impossible to figure out what’s working across it all.
Using Beckon's Marketing Data Framework, you will learn: How
to ask—and answer—the right strategic, omnichannel business
questions; The metrics that matter in today's complex,
omnichannel world; Best practices for integrated, cross-
channel marketing reporting.
404 JCP
11:00 –
01:00
Make Engaging Data Visualizations
to Impress Your Organization,
Kaiser Fung, Creator of the
acclaimed data visualization blog
(Junk Charts)
A picture is worth a thousand words. The ability to produce the
one memorable chart that moves opinion at a meeting is a skill
that can advance your career. What are the secrets to making
engaging data visualization? This workshop introduces a holistic
framework covering three key aspects of graphic design: the
question, the data and the visual. Participants learn simple
guidelines for developing and improving charts. An abundance
of published graphics is used as illustrative examples, and
there will be hands-on practice.
• Learn how to produce engaging and effective data
visualization
• Learn simple guidelines for improving charts and graphs
• Learn why some charts work, and some charts fail
402 JCP
11:00 –
01:00
Social Media Strategy for B-to-B
Marketers,
Josh Turner,
Founder (Linked Selling) and
Brandon Dempsey,
Entrepreneur and the Co-owner
(goBRANDgo!)
Social media marketing is confusing enough, without trying to
figure out how to effectively do it in a B2B setting. However,
many leaders are experiencing success without wasting time.
Come learn what it takes to be a success in social media vs. a
time waster. Learn how to pick a voice, establish a rhythm,
and work it into your overall marketing plan.
404 JCP
01:00 –
02:30
Talk Digital Strategy with Google,
Justin Warshowsky, Agency Lead
(Google)
Take advantage of this unique opportunity to sit down with
Google to talk digital strategy. Only 10 will be allowed in the
room with Google for this 1.5 hours session. A moderator will
be provided to ensure a productive session takes place for all
registrants.
403 JCP
01:00 –
03:00
First Steps to a Positive User
Experience,
Danielle Cooley, Expert User
Researcher with proficiency in
UX Strategy, Information
Architecture and Interaction
Design (dgcooley.com)
Experiences. Every user of your digital product has one, so
what can you do to make sure they are good? It's partly art, but
mostly science. And it has a direct effect on your bottom line.
Attendees of this session will:
• Learn what UX is (and, even more importantly, what it isn't)
• Understand how good UX adds value
• Discover what research techniques are available to be your
stepping stones to a positive user experience
• Learn how to conduct a card sort - just one of many of these
UX research methods (Bring a laptop!)
404 JCP
03:00 –
04:00
Job & Career Fair Closes
#UMSLDigital

6. JOB FAIR BOOTHS
Arch Grants (informational only)
Follow @archgrants
Bonfyre www.bonfyreapp.com/careers
Follow @bonfyreapp
CIC St. Louis www.stl.cic.us/available-positions
Follow @CIC_StLouis
Creatives on Call www.creativesoncall.com
Follow @CreativesOnCall
Diagraph, An Illinois Tool Works (ITW) Company
www.diagraph.com/insidediagraph
FleishmanHillard www.fleishmanhillard.com/careers
Follow @Fleishman
HLK Agency www.hlkagency.com/Careers
Follow @HLKAgency
Marquette Group www.marquettegroup.com/careers
Follow @MarquetteGroup
Momentum http://www.momentumww.com
Follow @MomentumWW
Nestle-Purina www.nestlepurinacareers.com/
Follow @purinacareers
New Honor Society www.newhonorsociety.com
Follow @newhonorsociety
Nine Networks www.ninenet.org
Follow @theninenetwork
Osborn Barr www.osborn-barr.com
Follow @osborn_barr
Rodgers Townsend www.rodgerstownsend.com
Follow @rodgerstownsend
The Creative Group www.roberthalf.com
Follow @creativegroup
Treehouse www.treehousenetworkshop.com
Follow @treehousenetwrk
Twist www.twiststl.com
Follow @TwistSTL
Unidev www.unidev.com/careers.aspx
Follow @unidev
Yellow Brick Creative Studio www.ybcreativestudio.com
Follow @Y_B_Creative
#UMSLDigital

7. Are you an academic in the world of marketing, public relations, communications and/or advertising?
Are you having trouble keeping your curricula up to date with the disruption that is occurring in these fields due to technology and social
media advances?
Everything in the world of marketing and communications is quickly changing. Just when you think you have a handle on it, a change once again
occurs. Staying on top of these changes are difficult even for professionals living in the business world let alone academics. The Wall Street Journal recently
published two articles about these issues being faced by business schools around the nation.
The first Should Harvard Business School Hit Refresh? touches on how MBA programs are failing students regarding changes and advances in technology,
the digital disruption and data analytics. The second Numbers of Students Taking Internships Rises Only Slightly talks about the importance in today’s world
for real life practicum in the classroom.
Industry leaders will kick off this ½ day summit talking about the skills that marketers need in today’s world. You will hear thoughts from various brands and
agencies regarding classroom changes they would like to see in order to better address the needs of today’s students.
You will also hear from your faculty colleagues regarding how they are integrating new technology and digital strategies into their curricula. They will share
with you what is working with their students.
Lastly, we will discuss content and technology solutions that are being offered in a plug-and-play format by various companies to help ensure we
are teaching our students what matters the most to the C-suite executives. Solutions to be discussed include Hootsuite, Hubspot, SAS, Salesforce.com,
Stukent, Crimson Hexagon and more.
Come join us for our first annual Midwest Academic Summit addressing these issues.
Agenda:
1:00 pm – 1:15 pm Welcome by Perry Drake
Panel Moderator: Michael Becker followed by audience Q&A
1:15 pm – 2:00 pm The Reinvention of Marketing Panel Session (with C-suite executives)
What do new hires need to know? What is marketing today? What skills are new hires lacking? How can academics better prepare students?
2:00 pm – 2:45 pm Dealing with the Disruption Panel Session (with faculty teaching in digital & social media marketing programs)
Panelists: Perry Drake (UMSL), Brad Best (MIZZOU), Eric Rhiney (Webster University), Melissa Hamilton (St. Louis University), Jerry
Bernhart (Bernhart & Assc.), Aaron Perlut (Elasticity), Suneel Grover (SAS), Erin Korogodsky (Beckon), and Steve Bauer (FleishmanHillard)
2:45 – 3:00 Break
How can we apply these important curriculum tools and techniques to academia?
3:00 – 3:15 Hubspot, Mark Kilens
3:15 – 3:30 Hootsuite, Kimberly Jang
3:30 – 3:45 Salesforce.com, Razan Roberts and David Palaniuk
3:45 - 4:15 SAS, Suneel Grover
4:15 - 5:00 Stukent, Stuart Draper
There is no charge for this summit. Registration is free!
Thursday April 16
th
, 1-5 pm
University of Missouri – St. Louis Campus | J.C. Penney Conference Center, Room 92 JCP (ground floor)
Sponsored by:
Professor Perry D. Drake, Host is currently the
Professor of Digital and Social Media Marketing at the
University of Missouri in St. Louis. Prior to this role he
was an Assistant Professor of Integrated Marketing at
New York University for 14 years. He is a regular on
the speaking circuit. He is passionate about
everything digital and social. He embraces all
disruptions that are occurring in the world of
marketing and communications.
Professor Haim Mano, Co-Host is the Chair of the Marketing Department
at the College of Business Administration, University of Missouri at St.
Louis. Dr. Mano’s areas of teaching include consumer behavior,
marketing research, behavioral economics, new product brand
management, and marketing communications. His research focuses on
the role of emotions in decision making and consumer behavior,
innovativeness, the interface between digital technologies and decision
making, personality and consumption, and customer satisfaction.
Michael Becker, Discussion Facilitator and Moderator, is the co-founder and managing partner of mCordis a mobile and digital strategy
consulting firm. He is also an adjunct professor of Mobile Marketing, former Managing Director and Board Member of the Mobile
Marketing Association, and the Marketing EDGE, and the author of Mobile Marketing for Dummies
#UMSLDigital

8. TECH ALLEY
Tech Alley brought to you by Arch Grants and UMSL | Business
Showcasing the Latest St. Louis-Based Startups and National Technology Developments
Don’t miss the all new Tech Alley at this year’s State of Digital Media Marketing Conference hosted by UMSL Business April
16-17, 2015. Amidst the two-day event filled with dynamic speakers, hands-on workshops, inaugural digital marketing and
technology career fair, an exciting exhibition area and a keynote by Chris Brogan…
Joins us for Tech Alley brought to you by Arch Grants and UMSL | Business
Located on Second Floor of J.C. Penney Conference Center, come see the latest and greatest innovation happening right
here in St. Louis and from around the country. Tech Alley participants, include:
#UMSLDigital

9. #UMSLDigital

10. #UMSLDigital

11. AGENDA: CONFERENCE
Friday 17 April 2015
Day 2 Digital Media Marketing Conference | 08:00 am - 05:00 pm
Time Items Location
07:00 –
12:00
Registration and check-in desk OPEN | Preregistration is required. Walk-ins are welcome. Summit Lounge
08:00 –
10:00
Exhibitor Hall OPEN JCP Building
All day Book signings | Details will be posted on conference Bonfyre throughout the day
Auditorium Hall
“Bookstore”
10:00 –
02:00
Tech Alley | FREE | Meet St. Louis Startups and check out the latest on the Tech Scene! JCP (2nd Floor)
11:00 –
11:30
Coffee Break Lobby
11:00 –
01:00
Lunch -- Executive Box Lunch with Open table seating Summit Lounge
11:00 –
01:00
VIP Lunch – Speakers and Sponsors only Hawthorn
11:00 –
01:00
Keynote Sponsor Lunch -- Exclusive --
01:00 –
01:30
Afternoon snack break Lobby
03:00 –
05:00
Exhibitor Hall Close and breakdown Lobby
Time Track Session | Presenter Description Location
08:00-
08:50
DATA,
DIGITAL
Become a Web
Analytics Super Hero |
Brent Dykes (Adobe)
Organizations need to move beyond just simply data
collection and reporting. The key to success is unlocking
the valuable insights hidden within your digital data.
Mimicking the curiosity of Indiana Jones, the intellect of
Sherlock Holmes, and the ingenuity of MacGyver, today’s
analysts and data-driven professionals must become real-
life versions of these action heroes. This session will
introduce you to an invaluable analytics framework or
approach for generating more value from your digital
data.
402 JCP
08:00-
08:50
DIGITAL
5 Best Practices for a
Beautiful Mobile
Experience,
Eric Feinberg
(ForeSee, An Answers
Company)
It’s no longer enough to just have a mobile app or a site
that renders on a mobile device. Consumers want—and
expect—a mobile experience that meets their needs as
well as any other channel. Eric will share with you how to
create a truly beautiful mobile experience that will
dazzle mobile users and drive business success.
64 JCP
08:00-
08:50
SMALL
BUSINESS
Leveraging Video to
Jump Start Your
Business |
Matt Pierce & Chad
Jordan (TechSmith
Corporation)
This session is about industry best practices when using
video in your content marketing strategy with real life
examples from Chad Jordan, CEO of Cravings Popcorn.
Chad will discuss how he got started using video and the
impact it has had on his business.
• How to start implementing video in your content
marketing strategy
• Industry best practices when using video to help make
your content stand out
92 JCP
#UMSLDigital

12. Time Track Session | Presenter Description Location
08:00-
08:50
DIGITAL
Don't Let Pandas and
Penguins Derail Your
Content! |
Kari Rippetoe
(Marketing Mojo)
Content and search go hand-in-hand, and a solid content
marketing strategy that integrates seamlessly with your
search strategy will be the locomotive that drives
increasing amounts of traffic from Google to your
website. But if you’re not careful, Google’s menagerie of
algorithm changes could derail all your hard work.
63 JCP
08:00-
08:50
TECH
3D Printers a Tool in
Search of a Purpose |
John Schmitt
(St. Louis Community
College at Meramec)
What impact will 3D printing have on marketing and
social media? John will cover the ways 3D printing works
and the current capabilities of this new form of
manufacturing. Specific examples of how this technology
is being applied for use in marketing campaigns will be
demonstrated.
403 JCP
09:00-
09:50
ACADEMIC
/STUDENT
Tapping Into The
Student Lifecycle to
Increase Retention |
Juntae Delane
(University of
Southern California)
Are you tapping into your social media data stream? Find
out how to leverage the avalanche of data your customers
are producing to gain actionable insight. This session will
outline a specific data collection strategy that will
supercharge your social media campaigns. Learn how
data will help you communicate better with students and
move from being reactive to predictive.
404 JCP
09:00-
09:50
DATA,
DIGITAL
The Value of A Digital
Ad | Andrew Lipsman
(comScore)
Digital advertising has come a long way over the past
decade, but it is still far from reaching its full potential.
Despite its many unique benefits, it remains unnecessarily
complex with so many different constituencies sitting
between the advertiser and publisher in the digital ad
supply chain. Fortunately, significant measurement
innovation is beginning to clean up the mess and provide
a clearer picture of how digital advertising works.
64 JCP
09:00-
09:50
DIGITAL
Reaching Customers
Through Sight, Sound
and Motion Through
Multiple Screens |
David Porter
(Microsoft)
Despite the emergence of several new screens over the
last few years, television continues to be the most
effective way for advertisers to reach an audience at
scale. Yet, as viewing habits evolve and more quality
content becomes available online, advertisers should
consider how to use digital video to connect with their
consumers outside of the confines of the traditional living
room TV.
202 JCP
09:00-
09:50
SMALL
BUSINESS,
DIGITAL
Implement Effective
Email Strategies for
Small to Medium Sized
Businesses |
Tom Ruwitch
(MarketVolt)
Email marketing expert Tom Ruwitch will share proven
strategies and tactics that B2B, B2C and nonprofits
employ to attract leads, engage prospects, convert sales
and maximize lifetime value of customer relationships.
Key takeaways: 1) How to attract leads and build a
quality, valuable email list. 2) How to use engaging
content to nurture leads and identify your best prospects
so you can sell more productively and profitably with less
wheel-spinning. 3) How to use email to improve customer
retention, generate more upsells and cross-sells, and
increase referrals.
403 JCP
#UMSLDigital

13. Time Track Session | Presenter Description Location
09:00-
09:50
SOCIAL
Gaining A Competitive
Advantage in Social
Media |
Cam Steed
(Smashed Abacus)
Every day, millions of users publish content to multiple
social media channels that reference a brand or product -
but what about the unbranded content?
In this session, Cam Steed will share three intriguing case
studies where globally recognized brands have gone
beyond the standard KPIs and vanity metrics to
successfully leverage unbranded content for market
research, industry criticism and purchase intent purposes.
92 JCP
10:00-
10:50
ACADEMIC
/ STUDENT
Marketing Yourself For
That Ideal First Job |
Betsy Mack
(Technology Partners)
As a motivated young professional, Betsy has been
involved with various initiatives and worked hard to
market herself for desired jobs and community roles. As
individuals work to define themselves in today's world of
social media, web access, and online profiles,
transparency in creating your personal brand is not only
important, but also necessary.
• Personal branding -- how important it is to create a
professional; yet authentic public image.
• Importance of social media and networking— discussing
the do’s and do not’s.
• Checklist of things to do as individuals prepare
themselves for their first jobs, interviews, and the
professional world.
403 JCP
10:00-
10:50
DIGITAL
Consumer Behavior &
Consumption Across
Media: The Digital
State of Play |
Tony Marlow (Yahoo!)
The way in which consumers engage with various media
continues to undergo rapid evolution and with the
proliferation of mobile devices, media multi-tasking is
more prevalent than ever before. In this new
environment, it becomes crucial for marketers to
understand consumer media usage trends, their levels of
emotional attachment to various media/devices, and
what are the attentional implications for marketing
communications – this session will explore all of this and
more.
402 JCP
10:00-
10:50
SOCIAL
MEDIA
Creating Internal
Advocates by
Implementing Social
Media Within an
Organization |
Julio Viskovich (Factr)
Activating social media in your organization –
Implementing social media outside of the marketing
department has been a scary thought. This session will
teach you how to build a strategy, policy, and process for
activating sales teams and empowering the organization
to be faces if the brand.
• How to incentivize the team so they are excited to help
with marketing
• How to build a social media strategy and policy
• How to best pave the way for the future of social selling
92 JCP
10:00-
10:50
SMALL
BUSINESS,
SOCIAL
MEDIA
Monetize Your Podcast
| Naresh Vissa
(Krish Media)
My presentation will lay out – step-by-step – not only how
to set up podcasts but how to properly produce, market
and make money off them. I will walk attendees through
the podcasting process in plain English while also
navigating the digital media and marketing landscape.
- Why podcasting provides the best ROI of all content
marketing strategies
- How easy and cost-effective it is for anyone to podcast
- Why 2015 and 2016 will be the years that podcasting
goes mainstream
63 JCP
#UMSLDigital

14. Time Track Session | Presenter Description Location
10:00-
10:50
SOCIAL
MEDIA
The Evolution of Sports
Marketing in the Digital
Age (Panel Session) |
Moderator: Mark Coble (FleishmanHillard)
Panelists:
● Adelyn Biedenbach (Florida Panthers)
● Lisa Boaz (St. Louis Rams)
● Ron Watermon (St. Louis Cardinals)
202 JCP
11:00-
11:50
KEYNOTE
#1
Chris Brogan
(Only those in Keynote Group #1 will be admitted at this time) Auditorium
11:00-
11:50
DIGITAL
Advertising
Effectiveness |
Todd Budin (Nielsen)
When it comes to advertising, everybody has an opinion.
Some ads may get industry attention and generate
discussion at the water cooler; but do they actually work?
We’re going to explore how well ads actually connect
with the consumers they’re trying to pull in.
202 JCP
11:00-
11:50
SOCIAL
MEDIA
The Convergence of
Brand and Digital
Marketing |
Katie Krum
(Under Armour)
When it all comes together, it is like a symphony. A look
at brands that have broken down the silos to create
campaigns and activations that are masterful in their
integration of traditional, digital, technology, data,
social, on-the-ground, mobile and so much more.
402 JCP
11:00 –
01:00
Executive Box Lunch OPEN TABLES Summit Lounge
12:00-
12:50
DATA
Assessing Your
Company's Data Privacy
Strategies |
Dennis Dayman
(ReturnPath)
Passport to email: A global perspective of email and
privacy laws
Your company has a legal obligation to be aware of the
laws surrounding privacy and email in whatever region
you’re doing business in, but also where you’re sending
to. This discussion will arm anyone in your company with
the basic knowledge of the domestic and international
regulations around privacy and email commerce, and
provide sources for further information.
403 JCP
12:00-
12:50
SMALL
BUSINESS,
DIGITAL
Pinning Down Your
Hyper-Local Media
Strategy |
Kristin Lennarz
(Butler Till)
The consumer is in control, ever empowered by their
smartphones. They expect a relevant experience. Going
hyper-local can offer some great advantages, enabling
highly specialized local ads driving to wonderfully
relevant content. But it takes more effort and
investment. Is the juice worth the squeeze?
63 JCP
12:00-
12:50
DIGITAL
How to Launch & Grow
a Business Blog |
Anum Hussain
(Hubspot)
Content clutter. We hear the phrase almost as often as
we hear content is king. But hitting the publish button
constantly isn't the solution to our content marketing
needs. In this session, Anum Hussain will review how to
combat clutter by running a blog that:
• Deeply understands its target readers
• Produces posts that attract and scale traffic
• Fuels growth of its blog subscribers
92 JCP
01:00-
01:50
KEYNOTE
#2
Chris Brogan
(Only those in Keynote Group #2 will be admitted at this time) Auditorium
#UMSLDigital

15. Time Track Session | Presenter Description Location
01:00-
01:50
DATA,
DIGITAL
Data Storytelling |
Erin Korogodsky
(Beckon)
Storytelling and Data are a fancy way to describe your
reporting. Whether it is a monthly recap or a mid-
campaign review, the combination of storytelling
techniques and insights derived from data are a powerful
way to share your ideas and point of view.
Key points:
Storytelling best practices—techniques for telling the
story of marketing’s impact on the business to both
internal and external audiences
• What makes a good story?
• How to use data and insights to enrich your story
• Memorable stories inspire action
92 JCP
01:00-
01:50
DIGITAL,
ACADEMIC
The Reinvention of
Marketing
(Panel Session)
Moderator: Rick Spiekermann (Nestlé Purina)
Panelists:
Michael Becker (mCordis); Melissa Hamilton
(Momentum); Anum Hussain (HubSpot); Katie Krum
(Under Armour); Jeff Leonard (Wells Fargo); Eric
Nelson (Osborn Barr); Aaron Perlut (Elasticity)
402 JCP
02:00-
02:50
ACADEMIC
/STUDENT
Is Your Usage of Social
Media FERPA
Compliant? |
Perry Drake
(UMSL College of
Business)
How does information security and student confidentiality
manifest in today’s seemingly transparent world? There
are many communication vehicles to convey thoughts,
feelings and ideas including Facebook, Twitter, Tumblr,
Instagram, WordPress and now, Vine. Consider using these
social media and digital strategies effectively in the
classroom to engage and motivate students for success
while meeting concerns about information security.
404 JCP
02:00-
02:50
DIGITAL
The Future of Google |
Justin Warshowsky
(Google)
This session focuses on
• Brand Arc - How customer behavioral changes bring a
need for brands to alter their approach
• Behavioral Changes - Focus on three key changes we see
and cite examples of how to address those changes
• Customer Engagement Lifecycle - How to view Google as
a resource to understand customers, get customers to
listen, emotionally connect, and encourage participation.
202 JCP
02:00-
02:50
SMALL
BUSINESS,
SOCIAL
MEDIA
LinkedIn Advertising
Know How For Small to
Medium Sized
Businesses |
Josh Turner
(LinkedSelling &
Webinarli.com)
LinkedIn is no longer secret. Most b2b companies know
that all of their prospects can be found on LinkedIn. But
very few know how to actually turn this into tangible
business results (i.e. sales). In this session you’ll learn
proven strategies for marketing and generating leads via
LinkedIn, including:
• The basics - without these things, your results will
suffer big time.
• Proven strategies for reaching out to cold prospects.
• LinkedIn nurture campaigns - best practices for staying
top-of-mind with those prospects that aren't quite ready.
• 3 tactics for generating INBOUND leads from LinkedIn.
402 JCP
03:00-
03:50
DATA
Predictive Marketing.
Digital Intelligence.
Igniting Customer
Engagement |
Suneel Grover (SAS)
We are living in the age of the consumer, where
consumer obsession is the new frontier of competitive
differentiation — scaled and fueled by insights. Today’s
data-driven marketers must extend their digital analytic
practices far beyond the limitations of web analytic
practices to address: • Fragmentation of channels
• Multi-device consumers • Predictive marketing
analytics
63 JCP
#UMSLDigital

16. Time Track Session | Presenter Description Location
03:00-
03:50
ACADEMIC
/STUDENT
Networking: What it is
and how to do it |
Wesley Hoffman
(Treehouse Networks)
Forming new relationships in person, maintaining
relationships via IRL & digitally, and adding value Auditorium
03:00-
03:50
SOCIAL
MEDIA
Rules of Engagement, a
Legal Perspective |
Jeff Kosseff
(Covington & Burling
LLP)
Social media offers companies unprecedented
opportunities to reach consumers. But social media also
presents legal risks that companies typically do not face
with traditional advertising. Among the topics that we
will discuss:
• Social media disclosure rules
• Liability for customer comments on your social media
account
• Privacy rules for social media marketing
92 JCP
03:00-
03:50
DIGITAL,
SOCIAL
MEDIA
YouTube Game Theory
| Danielle Smith
(extraordinarymommy
.com, Author of Social
Media Engagement for
Dummies & UMSL
Digital Adjunct
Faculty)
Every day people watch hundreds of millions of hours of
video on YouTube. You're probably one of them. Year
after year the number of hours we watch increases by
more than 50% But Why? Let's talk strategy. Let's talk how
to get people to watch your videos. Use compelling video
and storytelling to capture your audience, get them to
click through to your content and convince them to share.
In order to grow your channel or your business, use your
YouTube Game Theory to keep them coming back.
64 JCP
03:00-
03:50
DIGITAL
Marketing Without
Barriers: Digital
Accessibility for People
Living with Disabilities
| Marisa Smith
(The Whole Brain
Group)
Have you ever stopped to consider that some of your
prospects and customers may be affected by a disability?
And that their disability may affect how they interact
with your digital and inbound marketing offers? More
than 50 million Americans have some kind of physical or
cognitive disability, yet many digital marketers
unintentionally exclude this population from accessing
their online content.
In this talk you’ll learn about:
● The benefits of considering accessibility in your
marketing
● Best practices for making sure your content is
accessible to everyone
● Tools you can use to assess and repair the accessibility
of your website
402 JCP
04:00-
04:50
SOCIAL
MEDIA
The Future State of
Mobile Marketing |
Michael Becker
(mCordis and Author
of Mobile Marketing
for Dummies)
Consumer behavior, due to mobile empowered
experiences, has irrefutable changed consumer behavior,
forever. As a consequence of this change, mobile
marketing-connecting, engaging and influencing
customers through and with mobile--is becoming an
instrumental part of the practice of marketing. This
session will review the state of mobile marketing, where
it is today and where it is headed.
402 JCP
04:00-
04:50
DIGITAL
Cross Channel
Integration: A Strategic
Imperative |
Eric Nelson
(Osborn Barr & UMSL
Digital Adjunct
Faculty)
The Mad Men era has ended in more ways than we may
realize. Digital was going to move everyone into a new
generation, but has it just created a new silo to separate
from ‘traditional’ media? Audiences don’t consume
content in a single format or timeline, so why do we still
plan and buy that way? It’s time to re-construct the
Media Mix from the audience up.
• Content may be king, but message is the key
403 JCP
#UMSLDigital

17. Time Track Session | Presenter Description Location
04:00-
04:50
SOCIAL
Let's Talk Pay to Play
(Panel Session)
Moderator: Chris Reimer (Maryville University)
Panelists:
Danni Eickenhorst (Blank Page)
Jason Falls (Elasticity);
Jill Hampton (Wells Fargo)
Ran Mano (Federal Reserve Bank of St. Louis);
Erin Moloney (Perficient);
Vernon Ross (Ross PR);
Danielle Smith (extraordinarymommy.com)
92 JCP
04:00-
04:50
DIGITAL
Viewability In A
Programmatic World |
Kevin Murphy (Google)
The highlights of this session will include:
• What is viewability and why is it important?
• What we know about viewability?
• Publisher Findings and Best Practices
202 JCP
5:15-
Raffle drawing for SPECIAL PRIZES including the Apple Watch (courtesy of Social
Media Club of St. Louis)… Must be present to win
Summit
Lounge
5:30 Conference Closes
Stay CONNECTED with
Name Twitter handle Email Address
UMSL Digital @ UMSLDigital umsldigital@umsl.edu
#UMSLDigital

18. Speakers Bios
Todd Budin is currently V.P. Ad
Effectiveness at Nielsen where he leads
the product teams for TV, digital and
cross-media advertising effectiveness
platforms. His current focus is to
integrate Nielsen's separate Marketing
Effectiveness product lines
(homegrown and acquired) into a
seamless measurement system for
advertising.
He earned his Bachelor degree in Business
Administration and International Business from
Oklahoma State University and his MBA from The
University of Missouri in St Louis. @budin_todd
Professor Perry D. Drake, Host is
currently the Professor of Digital
and Social Media Marketing at the
University of Missouri in St. Louis.
Prior to this role he was an
Assistant Professor of Integrated
Marketing at New York University
for 14 years. He is a regular on the
speaking circuit. He is passionate
about everything digital and social.
He embraces all disruptions that are occurring in the
world of marketing and communications. @pddrake
Len Shneyder is a well-known figure
in the email community, with over a
decade of experience in digital
messaging, campaign management
and deliverability. His experience
ranges from working with ESPs
helping Fortune 500 brands improve
their deliverability to acting as
industry liaison between the world’s
largest ESPs and mailbox providers at
Pivotal Veracity. Len has spent his career helping
customers change their email strategies into winning
conversations with their customers. Currently, he is the
Director of Industry Relations at Message Systems.
@LenShneyder
Tom Ruwitch is a marketing expert
with nearly 20 years’ experience
helping businesses and individuals
thrive on using email and other
interactive technologies. He is the
founder and president of
MarketVolt, an email service
provider and marketing services
firm based in St. Louis. Tom serves as the company's
lead consultant for clients who seek web site, email,
social media, and other marketing guidance. He has
experience designing and executing marketing
campaigns for small business startups and publicly
traded companies. @marketvolt
Erin Korogodsky is a Senior
Solutions Consultant for Beckon,
spending most of her time in the real-
world trenches, “rolling up her
sleeves and getting it done” for
marketers who rely on Beckon to
guide them through the process of
getting out of omnichannel data chaos
and into marketing performance
clarity. She’s a seasoned marketing technology
consultant, having spent the past five years helping
marketers to adopt cutting-edge technologies like Scout
Labs, Lithium and, of course, Beckon. @erinkoro
Matt Coble has 18 years of experience
in client service and team management.
He currently leads the digital strategy
efforts in FleishmanHillard’s Central
Region. In that time he has developed
deep skills in business strategy,
branding and marketing, digital
strategy, experience design, mobile,
and social media. His client work and
research also have exposed him to a wide variety of
emerging digital and mobile technologies, and the
many ways in which digital communications affect our
lives. @coble
Aaron Perlut is the founder of St. Louis-
based integrated communications firm
Elasticity (GoElastic.com). Formerly a
senior Omnicom counselor as well as a
communications executive for two of the
nation's largest energy companies, he
has spent more than 20 years in media
and marketing helping a range of
organizations -- from Fortune 500s to professional sports
franchises to economic development authorities to well-
funded startups to non-profits -- manage reputation and
market brands across multiple channels in an evolving
media environment. @aaronperlut
Chris Reimer is an author, an award-
winning communication strategist,
and a student of human interaction. He
spent the first 15 years of his career as
a CPA, serving as CFO to several
organizations in St. Louis. He founded
Rizzo Tees, a t-shirt company
headquartered in his basement. Chris
is Associate Director of New Media at
Maryville University, directing the university's digital
communication strategy. He resides in St. Louis with his
wife and two daughters, and his latest project is a new
book: Happywork – A Business Parable About the
Journey to Teamwork, Profit, and Purpose.
@chrisreimer
Rick Spiekermann, Nestle´
Purina’s Director of Content,
Community Management &
Partnerships, leads a team
focused on Purina’s efforts in
social and digital content in
collaboration with brand teams.
Over the last 2 years, he has built
a multifunctional team and
partner network that has proven brand/business
objectives can be achieved with content.
Accomplishments include pioneering relationships and
industry-leading content with BuzzFeed, MCN’s and
independent content creators. @asburysoul
Andrew Lipsman is Vice President,
Marketing & Insights at comScore,
covering multiple industries and
overseeing the company’s global
marketing insights and thought
leadership initiatives. He
specializes in several research
areas, including social media, e-
commerce, online video, digital
advertising and multi-platform
marketing. He is frequently quoted
by leading news organizations,
including the New York Times, Wall Street Journal,
AdAge, CNN, Fortune, BusinessWeek and Newsweek.
@comScore
Brandon Dempsey is an adventurer
and entrepreneur. He spends his
time training for Ironman’s, traveling
the world via BMW motorcycles, and
is the co-owner of goBRANDgo!.
goBRANDgo! works with companies
looking to aggressively claim market
share. The team builds marketing
and lead generation strategies and
plans, and then oversees the detailed execution.
goBRANDgo! and Brandon get stuff done, and that
philosophy has helped them grow rapidly to become
one of St. Louis’ top marketing agencies.
@BrandonDempsey
Jason Falls is the no-nonsense, loud,
brash, straight-shooter who is more
apt to tell you the truth about digital
marketing, public relations and social
media than try to sell you something.
Sure, he drives strategy and content
for clients through his work with
Elasticity, but when Falls talks, people
listen. He is a well-respected social
industry analyst, oft-interviewed and
quoted by the likes of the BBC, Reuters, Forbes and
more. Falls writes at JasonFalls.com,
SocialMediaExplorer.com and for Entrepreneur.com,
among others. He has authored two books.
@jasonfalls
Anum Hussain is a Growth Marketer
on the Sidekick Team at HubSpot who
spends every day strategizing,
executing, and experimenting with
the channel she's most obsessed with:
Content. Prior to leading content
efforts for the Sidekick Team, Anum
worked on HubSpot's Content Team
producing some of the company's
most downloaded offers.
Outside of HubSpot, Anum continues geeking out over
marketing by advising mobile app startup MobileArq
and teaching marketing at the Isenberg School of
Management. She's also the co-author on the third
edition of Twitter for Dummies. @anum
Betsy Mack is the Director of
Emerging Markets, Executive Team,
at Technology Partners, Inc., a
national WBE-certified IT staffing and
solutions provider. Ms. Mack is
leading the company’s expansion,
focusing on increasing Technology
Partners’ national footprint. Betsy is
passionate about community service
and is very involved in numerous
philanthropic organizations and a
steering committee for Forest Park
Forever’s Young Friends. Betsy holds a Bachelor of
Science in Public Relations with a minor in Sports
Marketing from Illinois State University.
@betsymack
Ran Mano has been making fresh
web content for more than twenty
years. A veteran of web, social
media, email, app, video and
analytics initiatives, he has worked
in nearly every facet of digital
communications sausage making.
He cheerfully sits at the intersection of marketing,
technology, usability and design. He has previously
worked for small agencies, non-profits, Ask.com,
himself and now the Federal Reserve Bank of St. Louis.
@ranmano
#UMSLDigital

19. Speakers Bios cont’d
Eric Feinberg works with product,
delivery, sales and marketing teams
to ensure Answers Cloud Services
brings innovation and operational
excellence to its offerings. Since
joining ForeSee, an Answers
company, in 2004, he has contributed
to the organization’s strategic growth, particularly
providing leadership around mobile solutions. Eric is an
elected board member of the Digital Analytics
Association (DAA) and an adjunct professor of mobile
marketing at the University of California, Irvine
Extension. Previously, he worked as a web analyst,
multichannel strategy consultant, usability specialist and
focus group moderator. Eric is a graduate of the
University of Michigan. @ericfeinberg
Dennis Dayman has more than 20 years
of experience combating spam,
security/privacy issues, data governance
issues, and improving email delivery
through industry policy, ISP relations and
technical solutions. As Return Path’s chief
privacy and security officer, Dayman
leverages his experience and key
relationships to provide best practices to Return Path, its
customers, and ensures the compliance of their
communications data flows. He is also responsible for
coordinating and managing Return Path’s international
electronic commerce, privacy and Internet related
policy issues. @ddayman
Chad Jordan is owner and creator
of Cravings Gourmet Popcorn, a
gourmet popcorn company based
out of Lansing, Michigan. Chad
started Cravings Gourmet Popcorn
in 2007 at a local farmers market.
Chad has primarily grown his
business by using social media,
video and guerrilla marketing tactics.
At the 2012 Greater Lansing Entrepreneurial Awards,
Chad was awarded “Emerging Entrepreneur of the
Year”. He is a graduate of Michigan State University and
has worked at various levels in the retail industry for
several well-known Fortune 500 companies.
@TechSmith
Cam Steed is the Founder and CEO
of SMASHED ABACUS, a social
media business intelligence agency
based in Toronto, where he
leverages his extensive online
experience and expertise to help
people and brands realize the full
potential of social media monitoring
and analysis.
Cam has worked in the Digital and
Social Media space for over 6 years,
working with social media companies such as Publicis
and Sysomos. During his time at Sysomos, he conceived,
launched and managed their in-house social media
reporting service (“Sysomos Reports”) that, within its
first 2 years, had grossed over $1 million in revenues
and featured a client roster that included Apple, Google,
Disney and Coca-Cola. @camsteed
Eric Nelson brings over 20 years of
experience in traditional and digital
from media focused agencies such as
MPG and Initiative, to full service
agencies such as Agency 212, R&R
Partners, and Rawle Murdy
Associates. His experience spans a
large array of categories including
luxury travel brands, tourism,
Government, QSR, CPG, and
Agriculture. A graduate of Salisbury University, he
received a Gold Effie for his work with the Southern
Nevada Water Authority. Eric is currently the Media
Director of Osborn Barr as well as President/co-founder
of 314 Digital. @enelsonmedia
Danielle Cooley knows the things
we use should make life easier, not
harder. Her research and designs
have been applied to Web sites and
applications, software, touchscreen
kiosks, mobile tools, speech
recognition and touchtone telephone
systems, credit card statements, and
promotional brochures in such
industries as financial services,
pharmaceuticals, food service, healthcare, car rental,
and consumer products. A frequent conference speaker,
Danielle works as an independent UX consultant. She
tweets @dgcooley.
Erin Moloney is a marketing leader
specializing in digital strategy, social
media marketing, online advertising, and
customer experience. Erin is the Director
of Digital Marketing and Social Media at
Perficient, Inc., a leading technology and
management consulting firm serving
Global 2000 and large enterprise
customers across North America. Erin
also manages the firm’s industry-targeted marketing in
healthcare, life sciences, financial services, consumer
markets and energy.
She is President of the Social Media Club of Saint Louis,
an adjunct professor of digital media marketing at UMSL
and a member of the UMSL Marketing Advisory Board.
@erine
Josh Turner is the founder of Linked
Selling, a B2B marketing firm
specializing in fully outsourced
LinkedIn lead generation campaigns.
They represent clients (like Neil Patel
and Microsoft, to name a couple) in
the US, Canada, UK, Asia, and
Australia, in a wide variety of
industries. Josh's company also operates
LinkedUniversity.com, an online training program for
LinkedIn marketing. He is considered one of the leading
experts in the world when it comes to growing your
business using LinkedIn. @JoshBTurner
John Schmitt is the Operations
Coordinator at the Center for Visual
Technology at St. Louis Community
College, Meramec. His profession
and interests involve a broad base
of visual communication tools.
Working with the instructors and the
technical staff at the CVT allows him
to investigate and implement current imaging
technologies. John’s professional experience has
covered both advertising and communication fields as
well as museums and education. He is always looking to
build new relationships within the creative fields.
@MeramecArt
Juntae Delane, as the Digital Brand
Manager for the University of
Southern California, he creates
vision and strategy for the
Admission and Financial Aid
department’s digital and online
platforms. Juntae is also a public
speaker and blogger that loves to
share his insight on digital marketing techniques.
@JuntaeDeLane
Katie Krum is currently the
Director of Digital Brand Marketing
at Under Armour. She partners with
brand marketing teams to plan and
activate across screens. Previously,
Katie worked in digital marketing at
Marriott International and
Nickelodeon. She comes from a
start-up background where she
discovered her passion for digital technologies. Katie
graduated from Princeton with a B.A. in History and NYU
with a M.S. in Integrated Marketing. Follow her
@KatieKrum
Naresh Vissa is a media, marketing
and publishing entrepreneur and
product launch and marketing specialist
in the financial sector. He works with
some prominent players in the financial
industry: investment publishers,
brokerages, financial media and
marketing firms. He’s collaborated with
some of the best direct response companies in the
world. @xnareshx
Julio Viskovich is one of Forbes
Top 30 Social Selling influencers
and has worked for brands like
Microsoft and HootSuite before
taking on the role as VP of
Marketing at rFactr. He is one of the
pioneers of social selling as a
concept and works with brands and
organizations discover the right tools, training, and
approach to help them drive revenue and customer
relationships through advocacy marketing.
@JulioVisko
Kevin Murphy is a Strategic
Partnership Lead in the Partner
Business Solutions division within
Google. He has been at Google for 9
years and was a graduate of NYU
Masters in Direct & Interactive
Marketing in 2006. Kevin has worked
with large publishers like the Wall
Street Journal, Conde Nast, Meredith Corp, Wenner
Media, and Cox Corporate Communications.
@Kmurphgoog
Elizabeth Ledbetter is the St. Louis
branch manager for The Creative Group,
a division of Robert Half specializing in
the placement of highly skilled
interactive, design, marketing and public
relations professionals on a project and
full-time basis. Elizabeth joined The
Creative Group in 2008 and was
previously the agency director for an entertainment
agency in St. Louis. She is an active member of many
local associations, including the American Marketing
Association (St. Louis chapter). Elizabeth is a graduate of
Purdue University. @tcg_elizabeth
#UMSLDigital

20. Speakers Bios cont’d
At Butler/Till, Kristin Lennarz is
responsible for driving strategic
thinking, creative solutions, and
innovation across all digital accounts.
Prior to Butler/Till, Kristin held
Account Director positions at Catalyst
Direct and VML in addition to being a
Marketing Manager at Colgate-
Palmolive. Throughout her experience as a digital
marketing professional, Kristin has managed digital
marketing efforts for numerous global product lines,
helped build digital capabilities from the ground-up
within her agency work, and has developed a healthy
respect for the power of cross-agency and cross-channel
integration. Kristin has also worked with clients in both
the B2C and B2B fields including Colgate-Palmolive,
First Niagara Bank, Xerox, and CenturyLink.
@klennarz
Kari Rippetoe is Director of Content
and Marketing Services at Marketing
Mojo, helping clients develop
compelling content pieces for search
optimization and lead generation. She
has over 15 years’ experience across
the digital marketing spectrum on
both the client and agency side. Kari
previously managed online marketing strategies and
campaigns for a variety of companies and organizations,
including Liquidity Services, Inc. and the National Trust
for Historic Preservation. She presents and moderates
webinars regularly, and has spoken at events and
seminars including The Foundation Center, Washington
DC and the Mid-Atlantic Marketing Summit. She is also a
Marketo Certified Expert. @KariRippetoe
Roni Chambers, founder and
Managing Director of Career
Innovation Partners is a seasoned
Human Resource professional with
extensive experience aligning
Human Resource initiatives with
overall business objectives. Roni
lead the revitalization of GO!
Network, a non-profit program spun
out of St. Patrick Center. Roni also
provided strategic recruitment, spearheading a re-
organization to on-board 300+ new employees to
support a distribution agreement. Roni’s experience and
role with GO! Network was included in Not Working, a
book by DW Gibson, who has written for The New York
Times, The New York Observer and other media outlets.
@rmbr4
Justin Warshowsky serves as a
Google Agency Lead, and is
responsible for the relationship and
partnership with several GroupM
agencies. Prior to joining Google,
Justin spent over 16 years working
with agencies on brand awareness
strategies in the cable television
sales world. He came into the
business through Turner Broadcasting, and has risen
through the sales departments at both News Corp,
working on the Fox Cable Networks, and Madison
Square Garden, selling for their cable property Fuse.
Danielle Smith is a digital
correspondent, a lifestyle
entrepreneur, a spokesperson, media
personality, lover of all things video
and author. She is the founder of
parenting and lifestyle website,
ExtraordinaryMommy.com, the author
of Mom, Incorporated: A Guide to
Business + Baby and most
recently Social Media Engagement for
Dummies. She has worked as a Red Carpet
correspondent at the Academy of Country Music
Awards, the 2011 ProBowl in Hawaii and 2010 Winter
Olympic Games on behalf of P&G and has championed
the fight against Child Hunger, working directly with the
Con Agra Foods Foundation. She is a Social Good
Ambassador for Johnson and & Johnson and is thrilled to
teach classes as an adjunct faculty member at the
University of Missouri, St. Louis. As a result of her work,
Smith has been featured nationally on the CBS Early
Show, Fox News, MSNBC, NPR, and in USA
Today, Forbes, and Publisher's Weekly.
@DanielleSmithTV
Kaiser Fung provides training and
advisory services in business
analytics and data visualization. He
held leadership roles in building
and managing data teams at Vimeo,
Sirius XM Radio, [X+1], and
American Express. He is the creator
of the acclaimed Junk Charts blog,
which pioneered the genre of
critically examining graphics in the
media; and author of Numbers Rule Your World and
Numbersense, both published by McGraw-Hill. He has
an MBA from Harvard Business School, and is an adjunct
professor at New York University. His work has
appeared in Harvard Business Review, American
Scientist, Significance, Financial Times, Wired,
FiveThirtyEight, and CNN. @junkcharts
Melissa Hamilton leads
Momentum’s Midwest integrated
production team. In the past 15
years of her career, she's help lead
a number of award winning
projects including Coca-Cola's
Share a Coke experiential,
Nabisco's 1D VIP program and
application, Buffalo Wild Wings' Big
Shot and Big Kick promotion and app, PG&E's Energy
House Calls reality show, and Small Business Stories for
The Hartford. Prior to her work at Momentum she was at
Rodgers Townsend/ DDB and received her master’s in
Communication from St. Louis University, where she now
teaches part-time and serves on Advisory board at SLU
as well as UMSL. @mhamilton13
David Porter is the Global Sales and
Strategy lead for Video, responsible
for driving sales of Microsoft’s Digital
Video portfolio of assets including
MSN, Windows 8, Mobile, and Xbox
Video. Previously at Microsoft, David
served as Evangelist for Microsoft’s
TV/Video advertising business,
focusing on engaging the broad community of TV and
Video media constituents. Prior to joining Microsoft,
David spent 10 years at Cox Communication where he
was VP of Strategy and Business Development for Cox
Media. David also served as Vice President of
Operations for the Atlanta office of AGENCY.COM, an
Omnicom Group Inc. digital agency providing strategic
consulting and technical solutions to a diverse client
base. Other product development experience includes
roles at AT&T (formerly Bellsouth) and at USWeb/CKS.
Jeff Leonard is the head of Digital
Marketing & Social Media for Wells
Fargo's three personal investing-
oriented businesses: private banking,
brokerage and retirement. In this
role he’s responsible for optimizing
online lead generation, improving
the user experience for branded
websites, managing social media
channels, and digitally enabling over 18,000 financial
advisors and relationship managers.
He relocated from Columbus to St. Louis in 2012, and is
serving on boards supporting several important local
causes, including City Arch River, a multi-year initiative
to update and expand the grounds of the Gateway Arch,
and Forest Park Forever, a public-private initiative to
enhance and maintain one of the largest urban parks in
the U.S.
Marisa Smith is Head Brainiac at The
Whole Brain Group, a web design
and inbound marketing firm in Ann
Arbor, Michigan. Since her early
days of playing office in her parents’
basement, Marisa has been obsessed
with creating processes and finding
ways to automate repetitive tasks.
Her company now focuses on helping
growing companies create repeatable, scalable sales
and marketing processes to support their ambitious
revenue goals. Marisa is a popular speaker and trainer,
and is the author of Get Sales and Marketing Traction
with Inbound. @wholebrainprez
Lisa Boaz was recently promoted to
her current role as director of
marketing & advertising where she
oversees the execution of Rams
advertising while she simultaneously
develops and manages the club’s
marketing initiatives across multiple
Rams business platforms. She joined
the team in 2007 as a business
development intern upon graduating
from the University of Illinois with a bachelor’s degree in
business administration. The Peoria, Ill. native went on
to earn her master’s in the same discipline from Saint
Louis University in 2013 and is currently a sports
management professor with the university.
@LisaABoaz
Michael Becker is passionate
international marketing
entrepreneur and evangelist. As a
Co-founder and Managing Partner
of mCordis, Michael advises
marketers, sellers and technology
enablers on marketing, positioning
and content strategy as it relates to
their overall mobile and digital
marketing efforts. He advises a number of
organizations, including Assurant Solutions, Shopper
Army, Marketing EDGE, FunMobility, and Privowny. He
is also a professor of mobile marketing at National
University. @mobiledirect
#UMSLDigital

21. Speakers Bios cont’d
Matt Pierce is Integrated
Marketing Manager for video and
social media at TechSmith Corp., a
software company that provides
practical business and academic
solutions that change how people
communicate and collaborate
across devices. For seven years, he
directly managed the training and user assistance teams
in addition to leading the social media, video and
technical support teams. Matt has also run TechSmith’ s
visual communication web show, The Forge,
interviewing guests from around the world discussing
the use of visuals, video, and technology in education,
training, marketing and more.
Matt is a regular contributor to Training magazine, a
publication in the U.S. and U.K. He has spoken multiple
times and has 10 years-experience working in learning
and development with a focus on visual instruction.
@TechSmith
Wesley Hoffman believes in the
power of meeting people in person.
After a few years of working in
customer service and sales, across
several different industries, he
decided to follow his true passion:
connecting and motivating people.
Available for speaking engagements,
team building sessions, sales &
customer service consulting,
business development or recruiting,
check out the blog for a more in-depth, real-life look at
his thoughts and vision. @Wesleyhoffman
Suneel Grover is a senior solutions
architect at SAS, a company focused
in the field of business-analytic
software, consulting, and services. He
has a M.B.A. in Marketing
Research/Decision Science from The
George Washington University (2008)
and a M.S. in Integrated Marketing
focused in Digital Analytics from New
York University (2011). Prior to joining SAS (2011) and
GWU’s School of Business faculty (2013), Suneel has
accumulated 15 years of professional experience with
organizations like MetLife, Citi, Navy Federal, Direct
Marketing Association (DMA), Interactive Advertising
Bureau (IAB), New York University (NYU), Indiana
University, and Radford University - working, consulting,
and teaching in the areas of business analytics, data
visualization, and marketing intelligence.
@suneelgrover
Jerry Bernhart Jerry Bernhart is
principal of Bernhart Associates
Executive Search, LLC, one of the
nation’s leading executive search firms
in digital, ecommerce, and multichannel
marketing. Jerry is author of "Careers in
Ecommerce and Digital Marketing," the
definitive employment guide for
opportunities within the major
specialties of digital marketing. For two and a half
decades, Bernhart has conducted searches, recruited,
and placed top digital and multichannel marketers with
clients ranging from startups to Fortune 500 companies.
Bernhart’s insights into hiring and employment trends in
digital marketing have been included in research
reports published by Bloomberg, AdAge, and many
leading marketing research organizations. He is a
contributing author to MarketingProfs, Loyalty360, and
wrote material for Olivia Parr Rud’s critically acclaimed
Data Mining Cookbook.. @jerrybernhart
Brent Dykes is the Evangelist for
Analytics at Adobe and is responsible
for guiding and evangelizing the vision
of Adobe’s analytics solutions. He has
been focused on enterprise-level web
analytics consulting for eight years,
working with many industry leaders,
including Microsoft, Sony, Dell,
Comcast, and Nike. Dykes is the author
of two books on digital analytics: Web
Analytics Action Hero and Web Analytics Kick Start
Guide. He has been involved in digital marketing and
analytics for more than fifteen years, including positions
at WPP’s Blast Radius, Lands’ End, and Microsoft. Dykes
earned his MBA at Brigham Young University, where he
was a Hawes Scholar. He earned his BBA (Marketing)
degree from Simon Fraser University.
@analyticshero
Travis Sheridan is a born
hustler. He studied
organizational psychology and
applies that professionally by
building diverse innovation
communities. He believes
innovation is the best way to
improve the human condition.
Innovation heals. Travis moved
to St. Louis from California when he saw a region ripe for
innovation. He is currently the executive director of the
Venture Café in St. Louis, a place where serendipitous
collisions happen between brilliant minds and
entrepreneurial energy. Prior to that, he was the vice
president of innovation and entrepreneurship at the St.
Louis Economic Development Partnership.
@TravisSheridan
Julio Viskovich is one of Forbes
Top 30 Social Selling influencers
and has worked for brands like
Microsoft and HootSuite before
taking on the role as VP of
Marketing at rFactr. He is one of the
pioneers of social selling as a
concept and works with brands and
organizations discover the right tools, training, and
approach to help them drive revenue and customer
relationships through advocacy marketing.
@JulioVisko
Kevin Murphy is a Strategic
Partnership Lead in the Partner
Business Solutions division within
Google. He has been at Google for 9
years and was a graduate of NYU
Masters in Direct & Interactive
Marketing in 2006. Kevin has worked
with large publishers like the Wall
Street Journal, Conde Nast, Meredith Corp, Wenner
Media, and Cox Corporate Communications.
@Kmurphgoog
Elizabeth Ledbetter is the St. Louis
branch manager for The Creative Group,
a division of Robert Half specializing in
the placement of highly skilled
interactive, design, marketing and public
relations professionals on a project and
full-time basis. Elizabeth joined The
Creative Group in 2008 and was
previously the agency director for an entertainment
agency in St. Louis. She is an active member of many
local associations, including the American Marketing
Association (St. Louis chapter). Elizabeth is a graduate of
Purdue University. @tcg_elizabeth
Tony Marlow, Tony is the Head of
Insights for Yahoo based out of New
York. He joined Yahoo’s Strategic
Insights division in January 2010,
moving to the US from Sydney where
he lead the Online Custom Research
division for Nielsen across the Asia
Pacific region. Prior to Yahoo and Nielsen, Tony’s online
research experience was within the strategic consulting
environment, where he managed and consulted on a
range of media and technology-related research. Tony
has provided comment for international news articles,
television stories and speaks at various digital media
conferences.
@tonytonymarlow
Adelyn Biedenbach, Coordinator,
Digital Media and Communications,
Florida Panthers
@flapanthers
Lisa Boaz, Director of Marketing and
Advertizing, St. Louis Rams
@LisaABoaz
Jeff Kosseff, Media, Technology, and
Privacy Attorney, Covington & Burling
LLP @jkosseff
Vernon Ross, Principal, Ross PR
@rosspr
Jill Hampton, Digital Media
Consultant, Wells Fargo Advisors
@jillstl
Mark Sanders, Director of Publisher Development,
Lockerdome @sanders9
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24. SPONSORS
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26. NOTES
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27. DON’T FORGET!
Enter your name for drawings!
Tweet
Post to Bonfyre
Wait for Apple Watch drawing
Take BEST selfies to win a prize!
Check out Google Cardboard
Save the Date for April 2016!
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